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» Adastria Co., Ltd. Adastria will use the power of Fatshon to enliven the “44th Tsukuba Marathon” to be hel d in Tsukuba City, Ibaraki Prefecture.

Adastria Co., Ltd. Adastria will use the power of Fatshon to enliven the “44th Tsukuba Marathon” to be hel d in Tsukuba City, Ibaraki Prefecture.

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[Adastria Co., Ltd.] Adastria will use the power of Fatshon to enliven the “44th Tsukuba Marathon” to be held in Tsukuba City, Ibaraki Prefecture ​
Adastria Co., Ltd. Press release: November 15, 2024 Adastria will use the power of Fatshon to enliven the 44th Tsukuba Marathon to be held in Tsukuba City, Ibaraki Prefecture. Producing original T-shirts for the “Tsukuba Marathon” to be held on Sunday, November 24, 2024
https://prcdn.freetls.fastly.net/release_image/1304/2400/1304-2400-c95910ebea0b5813de0663144561c0c6-3126×1876.jpg Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, CEO: Osamu Kimura), whose mission is “Play fashion!” and aims to be a “good community co-creation company,” will be established on November 24, 2024. We produced an original T-shirt to be worn at the 44th Tsukuba Marathon, which will be held on Sunday. At Adastria, one of our key sustainability themes is “Growing with the local community”. , is working on the development and revitalization of Ibaraki
Prefecture. In addition, we utilize the know-how and resources we have cultivated through the development of multi-brands and
multi-categories and the construction of value chain systems, and under the supervision of our in-house production group “ALC/Adastria Lifestyle Creation,” we are engaged in various BtoB production businesses. I’m working on it. Following on from last year’s 43rd Tsukuba Marathon, ALC will design a graphic that boldly expresses the land and nature of Tsukuba City, the host city, as well as producing runner T-shirts for participants. I did it. At Adastria, we aim to co-create a “good community” where people gather and share quality time. We will continue to grow as a “good community co-creation company” while responding to various initiatives with the power of fashion. ■About the “Tsukuba Marathon” theme The Tsukuba Marathon aims to be an evolving marathon event every year under the theme of “Making the Science of Marathons.” ■Tournament overview Sponsor: Tsukuba City / University of Tsukuba / Ibaraki Athletics Association / Yomiuri Shimbun Sponsored by: Ibaraki Prefecture / Ibaraki Prefecture Board of Education / Tsuchiura City / Ibaraki Prefecture Sports Association / Hochi Shimbun Company Supervisor: Ibaraki Athletics Association Date and time: Sunday, November 24, 2024 Venue: University of Tsukuba Athletics Stadium https://www.tsukuba-marathon.com/ https://x.com/tkbm1981 ■About the tournament original design T-shirt The T-shirts that provided the designs have been produced by ALC/Adastria Lifestyle Creation, which handles Adastria’s BtoB business since the 43rd competition. Using Adastria’s developed material AST*1, the design is based on the design of the urban fitwear brand “NUMERALS” produced by Adastria Group’s popular brand “niko and…”, and was created by participating runners. This T-shirt is popular for its highly rated design. The land and nature of Tsukuba are expressed by the bold depiction of the purple peak “Mt. Tsukuba” and the Tsukuba city bird, “the owl.” The casual design blends in with the city, and is sure to be a hit during your daily practice after the tournament. 1 White (stain-like print)
https://prcdn.freetls.fastly.net/release_image/1304/2400/1304-2400-701040cb951b425764d0029408409bbe-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2400/1304-2400-ee535af910696c4e83abec6ee955db10-1500×1800.jpg (Left) Front (Right) Back 2 Black (rubber print)
https://prcdn.freetls.fastly.net/release_image/1304/2400/1304-2400-704b934e77c8faf83a58d8b43bfb0a46-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2400/1304-2400-ea94d5c8298ce51019b29a3c718b1faa-1500×1800.jpg (Left) Front (Right) Back ・Size range: S, M, L, XL (4 sizes available) ・Sold to those who wish to purchase among the participants *T-shirt sales will end on July 29, 2024 (Monday). *Printing methods vary depending on the color of the fabric. *1 About AST
https://prcdn.freetls.fastly.net/release_image/1304/2400/1304-2400-d86eb9c0755e760fa99b494c40d345bb-622×250.jpg A material for active wear developed by Adastria. Made of stretchable polyester thread, this material is suitable for sports as it has excellent stretch properties, high water absorption and quick drying properties, and is breathable. ■About “NUMERALS”
https://prcdn.freetls.fastly.net/release_image/1304/2400/1304-2400-5446c3dc4096369736e5751183fdd020-3900×328.jpg “NUMERALS” has developed a lineup that combines functionality and design that are optimal for new urban life, as indicated by the philosophy “For Urban Athletics.” We develop urban lifestyle wear that is functional yet thoughtfully designed.
https://www.dot-st.com/nikoand/?dispNo=001030 ・Official account https://www.instagram.com/numerals__official/ ・Fan team account https://www.instagram.com/numerals_funteam/ ■About “Adastria Lifestyle Creation”
https://prcdn.freetls.fastly.net/release_image/1304/2400/1304-2400-f2a9a1bd6d1685db7f2774ab8c5a57b3-976×271.png We are a production group that leverages Adastria’s diverse know-how and resources to create new business and create a variety of excitement together with companies. We will start by asking you questions such as collaborations with Adastria Group brands, business support for companies, etc., starting from the basic question of “I can’t do something.” http://alc.adastria.co.jp/
https://www.instagram.com/adastria_lifestyle_creation/ <X>
https://twitter.com/ALC_jp ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2400/1304-2400-f4cddcd5647d978385778a0aaa5176e7-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with approximately 1,500 stores in Japan and overseas, carrying over 30 group brands such as Global Work, Nicoando, and Lawry’s Farm. Celebrating our 70th anniversary in 2023, we will create an open community where people and information can exchange and create new value, with the mission of “Play fashion!” to make everyone’s life exciting through fashion. We aim to become a “creative company”. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/

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