UGG jacks up Shibuya Scramble Crossing in 2024 Fall/Winter global campaign video featuring New Jeans’ HANNI! Deckers Japan LLC Press release: November 15, 2024 UGG hits Shibuya Scramble Crossing in 2024 Fall/Winter global campaign video featuring NewJeans’ HANNI! HANNI’s video showing off the “New Heights Collection”, an evolution of classic boots, will be broadcast simultaneously on 13 large screens
https://prcdn.freetls.fastly.net/release_image/3434/690/3434-690-b744e72da3ea4b61d70b61e89233d33d-1377×1225.png TOKYO (November 15, 2024) -A global lifestyle brand based in Southern California UGG (a division of Deckers Brands [NYSE: DECK]) will be jacking up 13 large screens around the Shibuya Scramble Crossing in Tokyo for three days only, from October 18th to 20th, as part of the UGG2024 fall/winter global campaign. , a world-famous music group that continues to be appointed as a global brand ambassador New Jeans of HANNI We aired the “Feels Like UGG” 2024 Fall/Winter video advertisement featuring “Feels Like UGG”. This video features HANNI wearing UGG’s iconic puffer jacket and boldly wearing the new style Classic Twin Seam New Heights, expressing herself through song with the global cast. This campaign depicts the global cast, led by HANNI, on a high-energy journey through the streets of Seoul, South Korea, and also aims to create an inclusive community that celebrates who we are without conforming to
conventional stereotypes. It represents UGG’s commitment. A special video shot and specially edited of this Shibuya Scramble Crossing Jack is available on UGG Japan’s official YouTube ( https://bit.ly/48NTLr2 ) is now open to the public, so please take a look.
https://prcdn.freetls.fastly.net/release_image/3434/690/3434-690-c587eeee8d0346d48fde9b22fb4ea80f-1293×959.png In addition, in this campaign, HANNI not only wears the New Heights collection and new platform boots shown in the video, but also UGG apparel and accessories, showing off her iconic style. The Classic Mini Dipper Puffer, which comes with a reversible white color pull-through scarf and leg warmers, is also a new item that you can enjoy styling freely! These products are available on the UGG official website ( https://bit.ly/3CpdUrf ) and can be purchased at UGG directly managed stores and authorized dealers nationwide. *Please contact toll-free number 0120-710-844 for details as the stores that handle the items vary depending on the item.
https://prcdn.freetls.fastly.net/release_image/3434/690/3434-690-6b1d814b9c4d613f6654680f8d0486ab-1001×1017.png “Feels Like UGG” 2024 Fall/Winter Campaign Visual
https://prcdn.freetls.fastly.net/release_image/3434/690/3434-690-b5dc08b56d623b61b5e4a0164c4c486d-1660×611.png HANNI wear 2024 autumn/winter collection new work About UGG Founded by Australian surfers on the California coast in 1978, UGG is a global lifestyle brand known for its iconic classic boots. It was worn by Hollywood celebrities, fashion editors, and soon spread all over the world. Since then, UGG has designed and sold footwear, apparel, fashion accessories and homeware, with an uncompromising commitment to quality and craftsmanship. In partnership with leading retailers around the world, we operate concept and outlet stores in major cities around the world including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing, with annual sales exceeding $2 billion. We are realizing this. For more information, please visit Please see @UGGJAPAN. #FeelsLikeUgg About HANNI of NewJeans HANNI is a member of NewJeans and works as a global ambassador for Gucci. NewJeans, to which HANNI belongs, gained a syndrome-like popularity upon its debut in July 2022, and swept the charts in Korea and abroad every time they released a song. As a result, she swept the grand prizes at major music award ceremonies in Korea, and won “Top Global K-Pop Artist” at the “Billboard Music Awards” in the United States, and “Billboard Women in Music Awards.” They have received numerous awards at the world’s leading music award ceremonies, including the “Group of the Year Award.” All members of NewJeans act as ambassadors for luxury brands, and their partnerships with global brands have made their reputation and influence known around the world. # # # [Credit] UGG / Deckers Japan TEL: 0120-710-844 URL: http://www.ugg.com/jp/ Campaign and product images: https://xgf.nu/2d6NE

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