[Aoyama Shoji] Introducing the “ÅgFreshα shirt,” which can be worn safely even in the coming seasons and is compatible with “mental sweating” caused by stress and anxiety, as summer and winter sweat have different odors.
Aoyama Shoji Press release: December 4, 2024 Released the “ÅgFreshα Shirt,” which can be worn safely even in the coming seasons and is compatible with “psychological sweating” caused by stress and anxiety, which has a different smell in summer and winter. ~Equipped with features that will please women, such as UV protection and prevention of see-through innerwear~ Aoyama Shoji Co., Ltd. (Headquarters: Fukuyama City, Hiroshima
Prefecture/President: Osamu Aoyama) will be releasing a women’s style “AgFreshα shirt” that counters the strong odor of sweat caused by stress from December 5th (Thursday). It will be sold at 200 clothing stores in Aoyama and the official online store. You can wear it with peace of mind in business situations such as business meetings and interviews, where you can easily feel nervous or anxious, and it can also be used as a measure of etiquette for women. ◎Special page: https://tinyurl.com/mr36fdp9
https://prcdn.freetls.fastly.net/release_image/115161/230/115161-230-0a37532d94bf12790264fb25c7090a45-1800×2700.jpg There are multiple types of sweat, such as sweat that occurs easily in the summer and sweat that occurs when eating spicy foods.Among these, there is a tendency for “mental sweating” that occurs more often in the winter than in the summer when you are nervous or upset. there is. It is said that in the upcoming season, it is easy to sweat due to low temperatures, hormonal imbalance, and metabolism. On the other hand, in winter, we sweat less frequently and the sweat gland function declines, resulting in strong-smelling sweat that contains high concentrations of odor-causing components and is a breeding ground for bacteria. Due to the recent active participation of women and the increase in the number of executives, even in cooler seasons, we hear many customers complaining that they are worried about sweat when they are nervous.As a countermeasure for women’s etiquette, we are responding to the odor of sweat caused by stress. We have planned a shirt* with this design. *Tested using JIS L 1902 2008 bacterial liquid absorption method
https://prcdn.freetls.fastly.net/release_image/115161/230/115161-230-158c366e452a987be4f50bf685dc08f7-806×606.jpg This shirt features a special antibacterial treatment applied to the surface, which quickly exerts an antibacterial effect against the bacteria that causes sweat odor during times of stress. This mechanism suppresses the action of bacteria by suppressing the growth of bacteria on the fibers due to the antibacterial activity of the silver component. It can also be used against strong odors associated with “psychotic sweating,” so you can wear it with confidence even in stressful situations such as meetings with business partners, presentations, and job interviews. Additionally, in addition to UV protection in response to concerns about UV rays even in the winter, we have incorporated many features that will appeal to women, such as a material that is not see-through for the inner layer so that you can feel safe even when you take off your jacket in the office. In addition to its high stretchability, which reduces the feeling of tightness when worn, it also has a washable function that can be washed at home and excellent shape stability, making it easy to care for.
regular/skipper collar shirt Color: White dobby stripe/gray stripe Material: 60% polyester/40% cotton Size: 7 to 17 Price: 5,390 yen including tax Sales stores: Aoyama 200 clothing stores/official online store *The information listed is current at the time of release announcement.

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