LAZARE DIAMOND’s first POP UP event “DIAMOND CAFE” will be held for a limited time in Omotesando from May 23rd (Friday).

LAZARE DIAMOND’s first POP UP event “DIAMOND CAFE” will be held for a limited time in Omotesando from May 23rd (Fri). ​
Primo Global Holdings Co., Ltd. Press release: May 7, 2025 LAZARE DIAMOND’s first POP UP event “DIAMOND CAFE” will be held for a limited time in Omotesando from May 23rd (Friday). The diamond jewelry “Lazar Diamond” operated by Primo Global Holdings Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director: Naoki Sawano), which plans and sells bridal jewelry, will hold the brand’s first POP UP event “DIAMOND CAFE” in Omotesando from Friday, May 23, 2025 to Sunday, June 1, 2025. Created by Lazare Diamond, “The World’s Most Beautiful Diamond(R),” this cafe is decorated with a variety of items that earn it the title of “The World’s Most Beautiful Diamond.” Why not look at various items that stand out in some way, such as overwhelming beauty, precision, and uniqueness, and search for what is most important to you? We also have limited edition necklaces and original sweets that can only be purchased during this event period. Please take this opportunity to fully enjoy the world view of Lazar Diamond, born from New York’s sophisticated aesthetic sense. *Those who pre-order will receive an original sticker.
https://prcdn.freetls.fastly.net/release_image/54693/123/54693-123-d8e449a38cbcb58f84a24426a0b5511c-463×462.png POP UP EVENT special site https://www.lazarediamond.jp/lp/diamondcafe/ [POP UP event summary] “DIAMOND CAFE” by LAZARE DIAMOND Event period: Friday, May 23, 2025 – Sunday, June 1, 2025 Location: ZeroBase Omotesando Address: 3-5-22 Kita-Aoyama, Minato-ku, Tokyo 107-0061, right next to Omotesando A3 exit Business hours: 12:00-19:00 (last entry 18:30) Admission fee: Free Reservation priority: Please register the official LINE account as a friend from the POP UP EVENT special site and make a reservation
https://www.lazarediamond.jp/lp/diamondcafe/ 【Cafe Menu】 A
collaboration with Futaba Fruits, a fruit shop in Nakano, Tokyo, which has been in business for 80 years, has been realized. We have developed a cool and refreshing healthy sweet by topping lots of fresh fruit on sour iced yogurt. The texture is accented with various sweets and granola. *Payment method is cashless payment only [Experiential content] As you walk through the path while answering three questions, the jewelry series that is perfect for you will appear in the “Lazare Diamond Diagnosis.” At the end, we recommend original sweets with toppings that match the diagnosis results. [Advance reservation benefits] Those who register LAZARE DIAMOND official LINE as a friend and make an advance reservation will receive an “original sticker” as a gift. Please present your reservation screen when you visit. *Ends as soon as it runs out [Event limited necklace release] Dew Limited ver. From the skin jewelry, which is characterized by a natural and elegant atmosphere that blends softly against the bare skin, we are now releasing a limited edition “Dew Limited ver.” in which two diamonds gently sway and sparkle. A simple and sophisticated design with a delicate chain that feels natural and light to wear. You can wear it for any occasion. *Ends as soon as it runs out *Payment method is cashless payment only
https://prcdn.freetls.fastly.net/release_image/54693/123/54693-123-ce2c7f17c0c141bded4b46b1e500d273-533×470.jpg [Skin jewelry purchase novelty] During the event period, customers who purchase skin jewelry will receive a leather key charm engraved with the LAZARE DIAMOND logo! *Ends as soon as it runs out
https://prcdn.freetls.fastly.net/release_image/54693/123/54693-123-cd0d39e9425b1760a8bbea2aa49f0e8a-317×344.jpg [Diamond Jewelry “Lazar Diamond Boutique” Overview] This is a directly managed store of Primo Global Holdings Co., Ltd., which has acquired the trademark rights for “LAZARE DIAMOND(R)” in Japan from Lazare Caplan International, a New York diamond cutting company and brand holder of Lazare Diamonds, and operates mainly in major cities in Japan. (Operating 15 stores in Japan)
https://www.lazarediamond.jp/shops/ [Brand Overview] Lazare Caplan, one of the world’s best diamond cutters, idealized a diamond that sparkles in seven colors, created through ideal makeup. His pursuit of “The World’s Most Beautiful Diamond(R)” and the praise he received for its rare brilliance are the pride of “Lazar Diamond,” which is known as one of the world’s three major cutter brands. We handle only conflict-free diamonds, and the brilliance of our diamonds, refined through our history of more than 100 years and New York’s
sophisticated aesthetic sense, is chosen by those who know the real thing. https://www.lazarediamond.jp/about/ About Lazare Kaplan Mr. Diamond, the passion of Lazar Caplan
https://prcdn.freetls.fastly.net/release_image/54693/123/54693-123-d533ea234711c5a3c245ecccb9a2398d0-1305×505.png Born in 1883 as a third-generation jeweler, Lazare Caplan was recognized as an excellent diamond cutter at a young age in Antwerp, Belgium, and became independent at the age of 20. After that, he moved to New York, USA, and throughout his life he was named “The World’s Most Beautiful”. We are passionate about the pursuit of
“Diamond(R)”. In 1919, based on the theory of his cousin, the mathematician Marcel Tolkowsky, he cut diamonds to create perfect proportions that shine in seven colors. This ideal and luxurious cut is still available today, a century later, at Lazare. This is the brand identity that Diamond continues to strictly protect. In 1935, he was tasked with cutting the 726 carat Yonkers diamond by famous jeweler Harry Winston, and it took him a year to accomplish this feat. Lazar Caplan, who was already known as the “Cutting Magician” at the time, worked hard to authentically evaluate the beauty and value of diamonds, as well as to train human resources and develop technology. He preached the importance of the cut that brings out the brilliance of diamonds, and greatly contributed to the establishment of the 4Cs at American appraisal agencies. Lazare Caplan has become a legend due to his sublime aesthetic sense and numerous achievements that have continued to lead the industry, and he is still hailed as “Mr. Diamond.” Our Quality High quality unique to Lazar Diamonds Image
URL: https://prcdn.freetls.fastly.net/release_image/54693/123/54693-123-d0a7b0f1a54ba7b68fc2b94b3ce49a37-1132×287.jpg The unrivaled unrivaled brilliance of “The World’s Most Beautiful Diamond(R)” can only be achieved by reaching the highest level in every process. Lazar For diamonds, we supervise everything in-house, from procuring rough stones to cutting and polishing. The Diamond Cutters brand is rare worldwide. We carefully select rough diamonds, mainly the regular octahedron, which is beautiful even as it is. The diamond is cut to a luxurious “ideal make” proportion that prioritizes the essential beauty of brilliance over carat weight, and the diamond is polished by hand by skilled craftsmen to bring out its overwhelming brilliance. Laser engraving of the ID number, which is now a hallmark of high-quality diamonds, is also a world-first technology jointly developed by Lazar Diamonds. Never compromise on anything and aim for even greater heights. These are our pride inherited from our founder, Lazare Caplan, and are the truth behind our diamonds that shine in seven colors. ■Company profile Trade name: Primo Global Holdings Co., Ltd. Founded: April 15, 1999 Head office location: 4F Hakutsuru Building, 5-12-5 Ginza, Chuo-ku, Tokyo TEL: TEL 03-6226-6261 / FAX 03-6226-6269 Representative: Representative Director Naoki Sawano Capital: 100 million yen Total number of stores: 87 stores in Japan / 44 stores overseas (as of the end of March 2025) Business content: Planning and sales of bridal jewelry URL: https://www.primoghd.co.jp/