Letra 2025SS new HAMMOCK BAG will be released on May 7th. Cute craft feel and sophisticated design!

【Letra】2025SS new HAMMOCK BAG will be released on May 7th. Cute craft feel and sophisticated design! ​
Sora of Tokyo Co., Ltd. Press release: May 7, 2025 [Letra] 2025SS new HAMMOCK BAG will be released on May 7th. Cute craft feel and sophisticated design! A popular hammock bag every season! 2025SS new designs will be on sale at the WEB SHOP from 18:00 on May 7th!
https://prcdn.freetls.fastly.net/release_image/116313/21/116313-21-80007e562372e2f61baaacd9f8f85466-1080×540.jpg Letra, operated by Sora of Tokyo Co., Ltd. (Location: Shibuya-ku, Tokyo, Representative: Masanori Kitajima), will start selling hammock bags with a new design for 2025SS on the WEB SHOP. What is HAMMOCK BAG?
https://prcdn.freetls.fastly.net/release_image/116313/21/116313-21-737f32770583cdd624913bab85eaf5f9-1080×1080.jpg HAMMOCK BAG is a shoulder bag that is hand-woven one by one using a traditional technique known as loin weaving in Mexico. The unique name comes from its shape, which resembles a hammock folded in half. Two sizes are now in stock!
https://prcdn.freetls.fastly.net/release_image/116313/21/116313-21-54529f8281a511af9c9f0ec143357c86-1080×1080.jpg We have two sizes available: STANDARD and MINI!
< STANDARD >
https://prcdn.freetls.fastly.net/release_image/116313/21/116313-21-b694c88cd9460b9106bc6e55655883e6-1080×1080.jpg The standard type, which can also store A4 size, is a size that is easy to use as a daily tote bag. The relaxed and cute silhouette is also attractive.
https://prcdn.freetls.fastly.net/release_image/116313/21/116313-21-3f2aec8efcb64ffe11e43ec130087682-1080×1080.jpg PIN STRIPE
https://prcdn.freetls.fastly.net/release_image/116313/21/116313-21-aa2816a0b629a31107dd06fdf92538e9-1080×1080.jpg MADRAS CHECK
https://prcdn.freetls.fastly.net/release_image/116313/21/116313-21-4dfea6f60bc483036703f389778d2fd9-1080×1080.jpg BLOCKS
https://prcdn.freetls.fastly.net/release_image/116313/21/116313-21-e8995bdfb44d1ba9ce0190ef4bf6a83e-1080×1080.jpg SOLID&STRIPE Size: Height: 39cm / Width: 41cm / Handle: 55cm / Weight: 150g Price: ¥8,800 ~ (tax included) *As this is a handmade product, there may be differences in size. This season, we also have hammock bag designs with dot embroidery on the fabric!
https://prcdn.freetls.fastly.net/release_image/116313/21/116313-21-5624c94099eff582f229f846dc42718c-1080×1080.jpg DOT
https://prcdn.freetls.fastly.net/release_image/116313/21/116313-21-6ffe9d43624da04b13f5c1316a27088b-1080×1080.jpg Unique pokopoko material
https://prcdn.freetls.fastly.net/release_image/116313/21/116313-21-fe204e806a2a77b80065535731bfe82e-1080×1080.jpg Monotone gives a sophisticated impression Size: Height: 39cm / Width: 41cm / Handle: 55cm / Weight: 150g Price: ¥9,020 (tax included) *As this is a handmade item, there may be differences in size. < MINI >
https://prcdn.freetls.fastly.net/release_image/116313/21/116313-21-bd4e4128313b87d0d54b8aabf11339af-1080×1080.jpg The size is perfect for going out and is also recommended for daily use.
https://prcdn.freetls.fastly.net/release_image/116313/21/116313-21-6540bf38e82cac05a66b26ad8fe8869f-1080×1080.jpg MINI – GINGHAM CHECK
https://prcdn.freetls.fastly.net/release_image/116313/21/116313-21-d416850135a566aaba3ce128c7b9a277-1080×1080.jpg MINI-DOT Size: Height: approx. 24cm / Width: 25cm / Handle: approx. 70cm / Weight: 70g Price: ¥7,480 (tax included) *As this is a handmade product, there may be differences in size. Great as an eco bag
https://prcdn.freetls.fastly.net/release_image/116313/21/116313-21-a269013a121bb89f991eb8a705a42e1f-1080×1080.jpg
https://prcdn.freetls.fastly.net/release_image/116313/21/116313-21-1108612e6664d72f6110967bfb02ebc1-1080×1080.jpg It becomes compact when rolled up, so it can be used as an eco bag or sub-bag. The hammock bag is made of very light material, making it perfect for carrying around! HAMMOCK BAG product
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What isLetra? A brand that sells Mexican miscellaneous goods, with Mercado bags as its main product, which debuted in 2014.
https://prcdn.freetls.fastly.net/release_image/116313/21/116313-21-4dfc746aa027cc89da5537e21e8e768b-1240×889.jpg In the late 2000s, our representative Masanori Kitajima visited Mexico several times a year, fascinated by the energetic people and colorful cityscape. That’s when I discovered Mercado bags. Realizing the potential of the light and durable Mercado bag, we began importing and selling it domestically. From 2014 to the present, we have gradually expanded recognition of Mercado bags in Japan. (Purchase quantity comparison results / 2015: 1,200 pieces, 2024: 35,000 pieces) We want our customers to enjoy Mercado bags. Our social good is to help producers inherit traditional Mexican techniques, contribute to vocational training in prisons, and provide stability to the lives of mercado bag artisans through business. Letra Official WEB
SHOP：https://www.letratokyo.jp/ POP UP SHOP schedule:
https://www.letratokyo.jp/events/ [Company Profile] Company name: Sora of Tokyo Co., Ltd. Business description: Ladies’ apparel, fashion accessories Management brands: Letra, flower Date of establishment: August 1998 Representative director: Masanori Kitajima