Takihyo Co., Ltd. Factory brand “TOQUE” that is particular about materials and manufacturing. Product jointly developed with D to C project “CRAHUG” and fashion model Reiko Takagaki. Sales start from December 4th.

[Takihyo Co., Ltd.] Factory brand “TOQUE” that is particular about materials and manufacturing. Product jointly developed with D to C project “CRAHUG” and fashion model Reiko Takagaki. Sales start from December 4th. ​
Takihyo Co., Ltd. Press release: December 4, 2024 “TOQUE” is a factory brand that is particular about materials and manufacturing. Products jointly developed by the D to C project “CRAHUG” and fashion model Reiko Takagaki. Sales start from December 4th.
https://prcdn.freetls.fastly.net/release_image/64593/66/64593-66-c0c58c4e5a8b2bfc3ab37cba1191c63b-2500×1500.jpg The factory brand “TOQUE” of Takihyo Co., Ltd., a textile trading company founded in 1751 (Headquarters: Nishi-ku, Nagoya,
Representative Director and President and Executive Officer: Kazuo Taki), has been adopted by Onward Digital Lab Co., Ltd. (Headquarters: Minato-ku, Tokyo, Kazuo Taki). CRAHUG, a D to C project developed by President and Representative Director: Satoshi Yamashita, and fashion model Takagaki Products jointly developed with Reiko will be on sale from Wednesday, December 4th at the TOQUE official online shop and Onward Closet. “TOQUE” official online shop: https://toque-online.com “Onward Closet” Product page:
https://crosset.onward.co.jp/items/436_778591092 This collaboration came about because Mr. Takagaki, who has been interested in Japanese manufacturing for some time, sympathized with the worldview of the TOQUE brand, which is particular about materials and manufacturing, and the concept of CRAHUG. We started this project with the aim of conveying to consumers the appeal of fibers, such as how they blend well with the skin and provide a sense of comfort and security. The knitwear has a basic design that deliberately keeps it trendy so that it can be worn for a long time.It is made from 100% rare baby alpaca, and all processes from knitting, washing, and drying are done in Japan. Finished consistently. Mr. Takagaki’s original colors were inspired by local scenes on the Noto Peninsula in Ishikawa Prefecture that moved him. Our company will continue to create value through various collaborations by leveraging our knowledge and “manufacturing capabilities” in all textile processes from upstream to downstream. ■Product overview ¥29,900 (tax included)
https://prcdn.freetls.fastly.net/release_image/64593/66/64593-66-dd15fc983e3d3d43f69258762e13ffc1-1000×643.jpg We purposely keep the trendy feel to a minimum, creating a basic design that you can use for a long time. The neck, sleeves, and hem are ribbed, making it look like a sweatshirt, but the material is of the highest quality. What’s more, you can hand wash it at home, so you can wear it easily without having to leave it in your closet. A masterpiece made from 100% baby alpaca that is simple enough to be worn by unisex. It has a sophisticated construction, but by adding a little design to the shoulder transition, it has a basic but not too safe silhouette. Color: deep red, jet black Size: M, L “TOQUE” official online shop: https://toque-online.com “Onward Closet” Product page: https://crosset.onward.co.jp/items/436_778591092 “CRAHUG” WEB journal site special page:
https://www.crahug.jp/ja/post/20241204_reikotakagakicollab ■Reiko Takagaki Profile
https://prcdn.freetls.fastly.net/release_image/64593/66/64593-66-631534c905a8da70b76e7ffd6d947ce7-2127×2700.jpg Debuted as an exclusive model for Petit Seven. After that, he appeared in magazines such as “JJ”, “MORE”, “CLASSY.”, and “AneCan”. Currently, she is active in many fashion magazines such as “STORY”, “LEE”, and “Marisol”. She gave birth to a baby girl in July 2017. He also holds qualifications such as Fermented Food Meister and Fermented Food Health Advisor. Her happy smile is loved by many women, and her careful lifestyle has made her an admired figure among women of her generation. [Comment from the person] “Crimson is a deep red that stands out vividly and beautifully.The color of the Kirishima azalea I encountered in Noto was overflowing with vitality and strength, and the power to soothe the viewer.TOQUE was carefully created over time. We would be happy if you could use the baby alpaca knit luxuriously dyed in deep red and use it for a long time together with the basic black that reminds you of jet black.” ■About “TOQUE” As the trend shifts towards “slow fashion” that is particular about materials and backgrounds and can be worn for a long time, we are focusing on the feel of the material and creating comfortable specifications so that people can feel comfortable and relaxed when wearing it. We will develop clothing that will make you feel satisfied. We use only natural fibers without using chemical fibers, and we focus on alpaca as the raw material.We focus on fine-count royal baby alpaca, and we make everything from spinning to sewing with a focus on “Made in Japan.” As much as we are particular about materials and
specifications, we intentionally keep the designs simple, and we place importance on the fact that they can be worn now or in a few years, regardless of trends. “TOQUE” official online shop:
https://toque-online.com “TOQUE” official Instagram:
https://www.instagram.com/toque.official/ “Onward Closet” sales page: https://crosset.onward.co.jp/items?bc=436 ■“CRAHUG” Overview It started in August 2021 with the aim of stabilizing the business foundation by supporting factories and producers nationwide who want to build sustainable business models through self-selling and independence. Kanako Kajiwara, a textile designer and representative of KAJIHARA DESIGN STUDIO Co., Ltd., serves as the creative director. Sales are based on two collaborative plans: a sales collaboration plan that supports sales and promotion of existing products on the group’s official fashion mail order site “Onward Closet,” and a branding plan that supports the development of new products as original brands of partner factories. We are providing support, and from April 2022, we have started cross-border sales of some products to users in Taiwan. Official online site: https://crosset.onward.co.jp/shop/crahug WEB journal site: https://crahug.jp Official instagram:
https://www.instagram.com/crahug.official/