CRAHUG, a DtoC project that supports Japanese manufacturing, begins selling collaboration products with fashion model Reiko Takagaki

DtoC project “CRAHUG” supporting Japanese manufacturing begins sales of collaboration products with fashion model Reiko Takagaki ​
Onward Holdings Co., Ltd. Press release: December 4, 2024 CRAHUG, a DtoC project that supports Japanese manufacturing, begins selling collaboration products with fashion model Reiko Takagaki ～Joint development of “special knit” made from 100% rare and valuable baby alpaca～ ” CRAHUG ‘ will be selling collaboration products with fashion model Reiko Takagaki under ‘TOQUE’, a factory brand of partner company Takihyo Co., Ltd. which provides sales support, at ‘Onward Closet’ on December 4th
(Wednesday). For sale from
https://prcdn.freetls.fastly.net/release_image/33942/174/33942-174-3227977b2b2bd2ec3806972dd97bf3c0-1000×600.jpg “CRAHUG” is a sales collaboration plan that supports Japanese factories and producers in selling and promoting existing products on the group’s official fashion mail order site “ONWARD CROSSET,” and original products from partner companies. We provide sales support under two collaborative plans: a branding plan that supports the development of new products as a brand. This collaboration came about because Mr. Takagaki, who has been interested in Japanese
manufacturing for some time, sympathized with the concept of CRAHUG and the worldview of the TOQUE brand. We have come to realize this in order to convey to consumers the appeal of the product, such as its goodness and the comfort and sense of security it provides. The knitwear has a basic design that deliberately keeps it trendy so that it can be worn for a long time.It is made from 100% rare baby alpaca, and all processes from knitting, washing, and drying are done in Japan. Finished consistently. Mr. Takagaki’s original colors were inspired by local scenes on the Noto Peninsula in Ishikawa Prefecture that moved him. To commemorate the release of the collaboration product, we are also planning to hold a limited-time gift campaign where two people will win collaboration products through a lottery. ■Product overview ¥29,900 (tax included)
https://prcdn.freetls.fastly.net/release_image/33942/174/33942-174-dc737ebe83386c9b495e441d6a1e8239-864×575.jpg ¥29,900 (tax included) We purposely keep the trendy feel to a minimum, creating a basic design that you can use for a long time. The neck, sleeves, and hem are ribbed, making it look like a sweatshirt, but the material is of the highest quality. What’s more, you can hand wash it at home, so you can wear it easily without having to leave it in your closet. A masterpiece made from 100% baby alpaca that is simple enough to be worn by unisex. It has a sophisticated construction, but by adding a little design to the shoulder transition, it has a basic but not too safe silhouette. Color: deep red, jet black Size: M, L “Onward Closet” product page: https://crosset.onward.co.jp/items/436_ 778591092 “CRAHUG” WEB journal site special page:
https://www.crahug.jp/ja/post/20241204_reikotakagakicollab ■Reiko Takagaki Profile
https://prcdn.freetls.fastly.net/release_image/33942/174/33942-174-d9c5b254f4b0aabd6879e522a40be4d6-551×688.jpg Reiko Takagaki Debuted as an exclusive model for Petit Seven. After that, he appeared in magazines such as “JJ”, “MORE”, “CLASSY.”, and “AneCan”. Currently, she is active in many fashion magazines such as “STORY”, “LEE”, and “Marisol”. She gave birth to a baby girl in July 2017. He also holds qualifications such as Fermented Food Meister and Fermented Food Health Advisor. Her happy smile is loved by many women, and her careful lifestyle has made her an admired figure among women of her generation. [Comment from the person] “Crimson is a deep red that stands out vividly and beautifully.The color of the Kirishima azalea I encountered in Noto was overflowing with vitality and strength, and the power to soothe the viewer.TOQUE was carefully created over time. We would be happy if you could use the baby alpaca knit luxuriously dyed in deep red and use it for a long time together with the basic black that reminds you of jet black.” ■About “TOQUE” As the trend shifts towards “slow fashion” that is particular about materials and backgrounds and can be worn for a long time, we are focusing on the feel of the material and creating comfortable specifications so that people can feel comfortable and relaxed when wearing it. We will develop clothing that will make you feel satisfied. We use only natural fibers without using chemical fibers, and we focus on alpaca as the raw material.We focus on fine-count royal baby alpaca, and we make everything from spinning to sewing with a focus on “Made in Japan.” As much as we are particular about materials and specifications, we intentionally keep the designs simple, and we place importance on the fact that they can be worn now or in a few years, regardless of trends. Takihyo Co., Ltd.:
https://www.takihyo.co.jp/ “Onward Closet” sales page:
https://crosset.onward.co.jp/items?bc=436 [Present campaign] To commemorate this special collaboration, we will be holding a gift campaign. From those who apply during the period, 2 people will be selected by lottery to receive a “Reiko Takagaki x CRAHUG x TOQUE collaboration knit”! We look forward to receiving your applications. ■Application period: December 4, 2024 (Wednesday) 20:30 to December 18, 2024 (Wednesday) 23:59 ■How to apply: Please read the notes below and apply from the gift application page. ■Gift contents: Reiko Takagaki x CRAHUG x TOQUE collaboration knit *Please select the size and color when applying. ■Number of winners: 2 people ■Notes ・Applicable to people living in Japan who can be contacted via Instagram. – Applications from private Instagram accounts or corporate accounts will not be eligible. ・Winners will be contacted by DM from @crahug.official in early January. ・If we cannot contact you after sending the winning DM, the winning will be invalidated. ・Presents will be shipped around mid-January. ・Please be careful of malicious fake accounts. CRAHUG official account is @crahug.official Only. ■“CRAHUG” Overview It started in August 2021 with the aim of stabilizing the business foundation by supporting factories and producers nationwide who want to build sustainable business models through self-selling and independence. Kanako Kajiwara, a textile designer and representative of KAJIHARA DESIGN STUDIO Co., Ltd., serves as the creative director. Sales are based on two collaborative plans: a sales collaboration plan that supports sales and promotion of existing products on the group’s official fashion mail order site “Onward Closet,” and a branding plan that supports the development of new products as original brands of partner factories. We are providing support, and from April 2022, we have started cross-border sales of some products to users in Taiwan. Official online site:
https://crosset.onward.co.jp/shop/crahug WEB journal site:
https://crahug.jp Official instagram:
https://www.instagram.com/crahug.official/ Official YouTube: https://www.youtube.com/channel/UCWleUHrVDyog87C34kfJ92w