[Marc Jacobs Japan Co., Ltd.] Doja Cat appears in Marc Jacobs’ latest campaign for “The Dual Bag” Image
URL: Marc Jacobs Japan Co., Ltd. Press release: May 8, 2025 Doja Cat stars in Marc Jacobs’ latest campaign for ‘The Dual Bag’
https://prcdn.freetls.fastly.net/release_image/2922/582/2922-582-4bf0bab2a55ce763f15865d803b65f56-3900×2926.jpg MARC JACOBS announces the brand’s new Pre-Fall 2025 campaign, Staycation, featuring multi-platinum award-winning Grammy
Award-winning artist Doja Cat. This campaign will feature the debut of the new “The Dual Bag” collection as well as the first performance of Doja Cat’s unreleased song “Jealous Type” from her new album “Vie.” The campaign visuals were shot by Steph Mitchell, with styling by Sydney Rose Thomas and visuals by Christian Breslauer. The campaign marries music and fashion in a bold statement of summer. “Jealous Type,” which has a feel of ’80s pop and soul, creates the mood of the visual. Follow Doja Cat through her dreamy city “staycation.” Her genuine charm and playful glamor stand out in this extraordinary production where a construction site is transformed into a sunbathing spot and a bus stop is transformed into a spa. “Vacation isn’t about where you go, it’s about how you enjoy it,” says Doja Cat. “Whether you’re spending your days in the city or soaking up the sun on the beach, it’s important to be yourself. This Marc Jacobs campaign is all about looking your best while enjoying life. There’s no better setting than this to unveil your new song, combining retro glam with soul.” The main feature of this campaign is the brand’s new classic, “The Dual Bag.” First seen on the Marc Jacobs runway, it embodies the duality of understated luxury and everyday practicality, with sculptural shapes and brightly colored details. Also new this season are “The Snapshot Pochette,” “The Quilted Denim Chain Sack Bag,” and “The Glam Claw Clip Shoulder.” By styling it with this season’s ready-to-wear and shoes, it is proposed as an item that can seamlessly transition from summer day to night.
https://prcdn.freetls.fastly.net/release_image/2922/582/2922-582-d56d985ae4fd5d831ab64e61c1067837-3900×2927.jpg
https://prcdn.freetls.fastly.net/release_image/2922/582/2922-582-b96288dae48357400e7fc446f72c7d2a-3900×2927.jpg The 2025 Pre-Fall Collection is on sale at Marc Jacobs stores nationwide and the official online store (https://www.marcjacobs.jp). For the latest information and campaign content, please check the @marcjacobs SNS account. Contact information Marc Jacobs Customer Center TEL: 03-4335-1711 URL: https://www.marcjacobs.jp
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