Felissimo Co., Ltd. 35,000 pieces in total in the series New rash guards and elegant Morris Gallery collaboration swimsuits are now available in Felissimo’s “swimsuits that can be worn like clothes”

[Felissimo Co., Ltd.] [35,000 pieces in total in the series] New rash guards and elegant Morris Gallery collaboration swimsuits are now available in Felissimo’s “swimsuits that can be worn like clothes” ​
Felissimo Co., Ltd. Press release: May 9, 2025 [Total of 35,000 copies in the series] New rash guards and elegant Morris Gallery collaboration swimsuits are now available in Felissimo’s “swimsuits that can be worn like clothes” In response to the voice of 70% of women in their 30s and older who say, “I’m concerned that swimsuits make my body stand out,” the long-awaited adult-style swimsuit that covers the areas of concern like a garment is now available Felissimo was announced on April 25th by the fashion brand “Live in Comfort” as “The World of Adult Morris”. We have started selling an elegant swimsuit set (Brown) with a hidden “Strawberry Thief” pattern. In addition to the elegant design for adult women, which has a gorgeous color scheme with Morris Gallery’s popular pattern “Strawberry Thief”, it also has various features that will cover your body shape. This set includes a padded tankini with a boxy silhouette that doesn’t open up the sides or back, a secure half-length inner short, a rash guard with a drawstring at the hem to prevent it from rolling up, and long shorts, so you can coordinate it like layering clothes and cover any areas of concern. There are also a wide range of sizes from S to 4L. The collaboration with Morris Gallery has received overwhelming support from adult women, and even those who are reluctant to wear swimsuits can enjoy the fashionable look of the poolside as if they were wearing clothes. From the same day, a new hoodie-type rash guard that can be used both on land and in water will be added to the “Swimsuits that look like clothes” series created with popular stylist Makoto Fukuda of the fashion brand “IEDIT”.
https://prcdn.freetls.fastly.net/release_image/12759/3918/12759-3918-0bc9d691d76fc760e4828011a9434464-752×472.jpg ~A perfect 4-piece set for adult women to feel comfortable by the pool and feel like clothes~ The set includes a separate swimsuit in the form of a tank top, a rash guard with a drawstring hem to prevent it from rolling up in the water, and shorts made of swimsuit material. This docking design with a Morris pattern is aimed at adults in their 40s and above who feel that a plain color lacks glamor, that wearing all black is hot, but that flashy swimsuit-like patterns are embarrassing… The pattern is selected from the “Strawberry Thief” tones that are classy and easy to wear, creating an elegant and gorgeous impression. ◆Three points to be able to wear it like clothes 〈1〉Not a sports swimsuit or a bikini, the design allows you to cover your body shape while minimizing exposure
https://prcdn.freetls.fastly.net/release_image/12759/3918/12759-3918-07c2b1621841b32a6f087c82bd230ed9-2196×2700.jpg By adding a pattern to some areas, you can add glamor while still looking elegant. Cover areas of concern such as hips and thighs with long overshorts
https://prcdn.freetls.fastly.net/release_image/12759/3918/12759-3918-9d7a02750b80e268aeeac009d7b0ea6b-617×527.jpg <3>Make sure your swimsuit is less exposed by wearing a tankini with neat armpits or long undershorts
https://prcdn.freetls.fastly.net/release_image/12759/3918/12759-3918-cfc54fb569b9d096d01ccc1dabe89b67-1584×1165.jpg The subtle back cover is also a great feature. The undershorts are long enough so that you don’t have to worry about your overshorts flipping up when you get out of the pool [NEW] Rib in Comfort The world of adult Morris An elegant swimsuit set with a hidden
“Strawberry Thief” pattern 1 set ¥12,500 ( 10% ¥13,750) Product details/application＞＞ https://feli.jp/s/pr250508/1/ ◆A new waterside item in collaboration with stylist Makoto Fukuda is a hoodie-type rash guard that can be used both on land and on land!
https://prcdn.freetls.fastly.net/release_image/12759/3918/12759-3918-a9c0452dfdb7a33d2318c6a10ee24a67-800×482.jpg A new rash guard from the “clothing-like swimwear” series, created with popular stylist Makoto Fukuda and with cumulative sales of 35,000 sets (as of March 2025), is now available with a compact silhouette that won’t float up even when you’re swimming in the water. Made of functional material that provides UV protection and a cooling sensation to the touch, it is useful not only for leisure scenes such as near the water, but also for everyday UV protection. The removable hood is deliberately small and fits snugly, and if you put it on quickly, it will protect your neck from UV rays. All black is fine, but this time’s rash guard is a color that instantly brightens up the area around the face. [NEW] IEDIT Makoto Fukuda collaboration rib material rush hoodie 1 piece ¥6,290 ( 10% ¥6,919) Product
details/application>> https://feli.jp/s/pr250508/10/
https://prcdn.freetls.fastly.net/release_image/12759/3918/12759-3918-6795a6a0085e6d0b6956821b6f00b385-241×311.jpg Makoto Fukuda collaboration 3-piece swimwear set made of ribbed material 1 set ¥6,990 ( 10% ¥7,689) → Special price ¥6,350 ( 10% ¥6,985) Product details/application >> https://feli.jp/s/pr250508/2/ Fukuda Makoto collaboration rib material leggings 1 bottle ¥3,490 ( 10% ¥3,839) Product details/application >>
https://feli.jp/s/pr250508/3/ Click here for the special page for the Makoto Fukuda collaboration swimsuit series >>
https://feli.jp/s/pr250508/4/ Makoto Fukuda collaboration series＞＞ https://feli.jp/s/pr250508/5/ [Felissimo swimwear special feature] “Is it like clothes?” Selecting “swimwear” for adults
https://prcdn.freetls.fastly.net/release_image/12759/3918/12759-3918-268ded80726ca44cf85e8c26c9c915cf-1170×442.jpg We conducted an attitude survey regarding “swimsuits” among 2,324 Felissimo members aged 20 and over. As a result, we found that there is a tendency for people in their 30s to become reluctant to wear swimsuits because they think their body shape stands out.
Additionally, 70% of respondents said that “covering their body shape” is important when choosing a swimsuit. (April 2023 Internet survey for Felissimo members Period: April 30, 2023 to May 10, 2023)
https://prcdn.freetls.fastly.net/release_image/12759/3918/12759-3918-bd83f9eaf5a383287b9fe99becc9ff8a-650×384.jpg ◆Makoto Fukuda〈Stylist〉 Works as a stylist for advertisements, catalogs, and talent, mainly for women’s magazines. He has a reputation for his sophisticated casual style, which draws on his experience studying abroad in France. Mother of one child. His book is “Clothes you want to wear from age 38”, and the collaboration project started when IEDIT planners came across this book. ・Instagram (@makoto087) >> https://www.instagram.com/makoto087/
https://prcdn.freetls.fastly.net/release_image/12759/3918/12759-3918-4c8d204e801f1588aade52dd40f12c0d-400×320.jpg ◆Live in comfort (2002~) Live in Comfort is a brand of everyday clothes that are close to you. It’s comfortable to wear, easy to care for, doesn’t hurt even when you eat a lot, and has a twist that makes you look neat. We aim to create clothes that are comfortable, stylish, and make you enjoy every day. ・Website＞＞ https://feli.jp/s/pr250508/7/ ・Instagram (@liveincomfort_felissimo) >>
https://www.instagram.com/liveincomfort_felissimo/ ・Read the brand story＞＞ https://feli.jp/s/pr250508/8/
https://prcdn.freetls.fastly.net/release_image/12759/3918/12759-3918-d04d2369b0559655509beceb52c3df28-772×144.jpg ◆IEDIT (2005-) “A daily wardrobe for adults that is both modern and personal.” High-quality fashion that combines neatness and femininity, allowing you to enjoy trends in your own way. We deliver fashion that makes busy women shine. [IEDIT=[i/me] [edit/edit]] Edit yourself freely, realize your ideal image of a woman and fashion, and liven up your feelings and lifestyle. This is a brand that wants to help adult women who have various roles and are busy every day to be a little happy without having to work hard, while valuing their individuality and commitment. ・Website >> https://feli.jp/s/pr250508/9/ ・Instagram＞＞ https://www.instagram.com/iedit_felissimo/ ・X＞＞
https://x.com/IEDIT_official
https://prcdn.freetls.fastly.net/release_image/12759/3918/12759-3918-db4620f496c0fac746a8df2d9c2f0a26-304×87.jpg ◆Orders and inquiries by phone:Toll-free number: 0120-055-820 (toll free) Reception hours: Weekdays/9:00-17:00 *May not be available for some IP phones. *Calls from customers are recorded in order to confirm and record the content. ◆FELISSIMO: Happiness that brings happiness together:Founded in May 1965. We are a direct marketing company that sells our own products, such as fashion and miscellaneous goods, through our own media such as catalogs and the web. We are also promoting projects that collaborate with each region, such as the operation of Kobe Port Tower, and are promoting initiatives that contribute to regional revitalization. Everyone can become a creator and giver of happiness. Anyone can become a recipient of happiness. Aiming for such a society, we are conducting business activities that aim to simultaneously realize “business efficiency, originality, and sociality” with the core value of “happiness that brings happiness together.” ― Company Profile ― Company name: Felissimo Co., Ltd. Head office location: 7-1 Shinminato-cho, Chuo-ku, Kobe 650-0041
Representative: Kazuhiko Yazaki, Representative Director and President Founded: May 1965 Stock code: TSE Standard 3396 Business details: Direct marketing business that sells in-house developed products to consumers nationwide through catalogs and websites ◆Website＞＞ https://feli.jp/s/pr240301/1/ ◆What is “Felissimo regular
service”?・How to enjoy >> https://feli.jp/s/pr240301/2/ ◆X＞＞ https://twitter.com/FELISSIMO_SANTA ◆Instagram＞＞
https://www.instagram.com/felissimo_official/ ◆Felissimo’s social activities＞＞ https://feli.jp/s/pr240301/4/ ◆Fund activities aiming for a happy society together with everyone＞＞ https://feli.jp/s/pr240301/5/