Jeweler Ayako Sakurai’s first media exhibition will be held at GINZA XIAOMA Ginza Chuo-dori Main Store on Friday, June 20th

Jeweler Ayako Sakurai’s first media exhibition will be held at GINZA XIAOMA Ginza Chuo-dori Main Store on Friday, June 20th ​
Jeweler Ayako Sakurai Press release: June 11, 2025 “Jeweler Ayako Sakurai” will hold her first media exhibition at GINZA XIAOMA Ginza Chuo-dori Main Store on Friday, June 20th
https://prcdn.freetls.fastly.net/release_image/98947/10/98947-10-a8845b989b7959fc1817fe99b1f27351-1999×1500.jpg – Media participation is limited to Friday, June 20th. Proposing a new era of jewelry style, a jeweler-based purchasing experience- “Jeweler Ayako Sakurai” will hold its first exhibition for media
representatives at Ginza Shoma Ginza Chuo Dori Main Store on Friday, June 20, 2025. Jeweler Ayako Sakurai does not have a permanent shop, and has introduced jewelry to customers through unveilings and pop-up events. This exhibition will be held as an opportunity for media to gain a deeper understanding of the brand’s worldview and the appeal of jewelry. Ginza Shoma, which will collaborate with this exhibition, will have a lineup centered on reused items. All of Ayako Sakurai’s jewelry is brand new, but by collaborating with Ginza Shoma, we hope to convey the message of continuing to use things with care, as well as the value of jewelry as something that can be passed down to the next generation, cherishing the “memories” and “feelings” that gemstones hold. We will introduce “jewelry that is not just beautiful, but also adds a story to life” and that will be cherished and passed down through time. The event will feature the first Ginza Shoma collaboration products and Ayako Sakurai’s new lineup. In addition, iconic pieces from the past will also be on display, so please come along and experience the brand’s worldview and values ​​for yourself. 【Event Overview】 Event name: “Jeweler Ayako Sakurai” media exhibition Date: Friday, June 20, 2025 Time: 11:00-19:00 Last admission 18:30 (by invitation only) Venue: GINZA XIAOMA 1F & 2F, 21st Central Building, 1-8-21 Ginza, Chuo-ku, Tokyo If you would like to participate: Please contact us with the following details Name of media, company name, name of person in charge, whether you would like to be interviewed on the day *Please cooperate with photo shoots as customers will also be visiting the store at the same time. 【About jeweler Ayako Sakurai】 “Toward an era of greater freedom in choosing jewels.” We propose a new era of jewelry style, “purchasing experience from a jeweler”
https://prcdn.freetls.fastly.net/release_image/98947/10/98947-10-438b05c34be2af7a8a0b9669a171eb23-1999×1333.jpg In 2019, Ayako Sakurai introduced a new jewelry option on social media: “purchasing directly from a jeweler.” Her jewelry, created with her unique style and knowledge and experience as a jeweler, was well received and she became a pioneer in selling jewelry on social media. Customer testimonials
https://prcdn.freetls.fastly.net/release_image/98947/10/98947-10-651d2ba254df99bd6099e8adc758f61e-1106×654.png We achieved annual sales of 200 million yen in the first year of our founding, and have continued to grow steadily since then, reaching annual sales of 1 billion yen in just five years. We aim to maintain the same sales volume as last year in 2025 and further development. His mother played a major role in Sakurai’s decision to enter the world of jewelry. His mother worked at the jewelry department of Wako in Ginza for many years, introducing jewelry to many customers, and then became an independent jeweler. She grew up watching her mother do this, and after graduating from university, she trained under her mother and mastered the spirit of tradition and hospitality. Eventually, she became independent and began her career as a jeweler, Sakurai Ayako. Around 90% of the products are designed by Sakurai herself, and she directs everything from the selection of stones to the finishing details with her own eyes and sensibilities. About Ayako Sakurai ■Message from Ayako Sakurai What is “an era of greater freedom in choosing jewels”? Jewelry is not just something to wear. It naturally reflects the owner’s values ​​and way of life. I believe we are now in an era where anyone can choose a gemstone based on their own “criteria.” Not only the price, but also the material, processing method, and the background such as the maker’s thoughts and attitude, you can choose “what to choose”, “who to buy from”, and “what story to wear” based on your own sensibilities. There is beauty that resonates with you not only in high-end brands, but also beyond those
boundaries. The important thing is not “where to buy” but “why to choose it”. I believe that facing this question will be the first step in cultivating a deep relationship with jewelry. That is why Ayako Sakurai carefully considers each and every piece of jewelry and wants to be someone who can empathize with the feelings of the person who chooses it. ■Major achievements to date
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https://prcdn.freetls.fastly.net/release_image/98947/10/98947-10-c290b66fa8c625b3e95bfa946efe5fb3-546×364.png Shibuya Scramble Square Foreign Trade Experience POPUP The POPUP, held for three days only in June 2023, attracted more than 300 customers and generated sales of 170 million yen, the highest ever for a pop-up space at Shibuya Scramble Square. Omotesando POPUP “Floraison” to be held in April 2025. The exhibition, themed “The Sequel to the Story,” was fully booked before the event even began, and tickets were distributed in 30 minutes. Approximately 250 people visited the event over the two days, proving the brand’s worldview resonates with the visitors, making it a great success. Nagoya Chez Shibata Kakuozan Main Store POPUP In May 2025, a POPUP event will be held, marking the brand’s first foray into the Tokai area. The “Tasting Jewelry Space”, a collaboration with pastry chef Takeshi Shibata, attracted a lot of attention, with all reservations filling up immediately and 100 free attendees over the two days. The attendance rate was 100%. The worldview of cake and jewelry, which can be enjoyed with all five senses, was highly praised. Reception Held in February 2025. Held for the fifth consecutive year at a luxury suite hotel in Tokyo. 150 people will be invited to a closed space where over 1,000 pieces of jewelry are lined up. Future unveilings will be invitation-only and open to those with a purchase history from the previous year or earlier, so this will be the last chance for new customers to attend. 【Jeweler Sakurai Ayako’s Jewelry】 ■About Iconic Products Popular products representing jeweler Sakurai Ayako
https://prcdn.freetls.fastly.net/release_image/98947/10/98947-10-a849657c9d2864f42a46bc285b82da4a-1936×1936.jpg Dogwood ¥300,000 – ¥400,000 [Top left (top)] Ketel ¥450,000 [Photo: Upper left (bottom)] White Camellia ¥750,000 [Photo: Top right] L’Elevé ¥600,000 and up [Photo: Bottom left] Ellipse ¥550,000 and up [Photo: Bottom right] ■New products unveiled for the first time at the exhibition
https://prcdn.freetls.fastly.net/release_image/98947/10/98947-10-93c5fc7f1e6a64c21c091591706ceb12-1999×1500.jpg 1. Limited edition Shoma collaboration products Decor (Diamond) Chick (M) ¥600,000 [Photo: Left (top)] Duck (L) ¥1,100,000 [Photo: left (bottom)] “Decor” The various shapes of diamonds are laid out in an oval shape, making it look like a picture frame displayed in a museum. The frame is close to the art, and the beauty of the work itself enhances the work. Reflecting this idea, we decided to name this piece “Decor”, which means “decoration, stage art, spatial production” in French, together with XIAOMA. We hope that the jewelry itself will not only be “decorative”, but also enhance the beauty of the person who wears it. XIAOMA’s comment on the name DECOR is that “It has an affinity with the French origin, and it is linked to the XIAOMA brand’s wish to provide customers with encounters that will add color to their lifestyles in a high-quality space like a museum.” He commented: ※Price will be revised after the event ends to ¥1,200,000 ※Jeweler Ayako Sakurai indicates the sizes of gems as egg (S), chick (M), and duck (L). 2. New products (new colors in the Rayonne series) Moon Mist (Blue Sapphire) ¥1,300,000 [Photo: Right (top)] Mint Candy (Mint Garnet) ¥500,000 [Photo: Right (upper left)] 3. Rayonne series existing colors Bergamot Lace (Mandarin Garnet) ¥550,000 [Photo: Right (Center Right)] Old Rose (Morganite) ¥500,000 [Photo: Right (Center)] Summer Shower (Aquamarine) ¥500,000 [Photo right (bottom)] What is the Rayonne series? “Rayonne” is a coined word inspired by the French word rayonner (to shine, to radiate). It also contains the word rayon (beam of light/beam of light), and has the meaning of “light being emitted” or “light spreading.” This series features a colorful natural stone in the center, with diamonds spreading out from it like fireworks. This gives the impression of being a perfect fit for the name “Rayonne (shining)”. *All prices include tax. 【Inquiries regarding this matter】 Jeweler Sakurai Ayako / PR Mizusawa Kumiko MAIL: honey41km@yahoo.co.jp HP: https://ayakosakurai.com Instagram：@ayakosakurai__jewelry *This email has been sent automatically, so please do not reply.