Traditional craftsmanship in a tool for inhaling aromas! Shisha mouthpieces for Gen Z and foreigners on sale

Traditional craftsmanship in a tool for absorbing aromas! Shisha mouthpieces for Gen Z and foreigners now on sale ​
e-moer Co., Ltd. Press release: June 11, 2025 To members of the media Traditional craftsmanship in a “tool for absorbing fragrance”! Shisha mouthpieces for Gen Z and foreigners now on sale Make your own “my mouthpiece”! Trial and order sessions will be held in Roppongi, Tokyo. JOEKR, a silver accessory OEM business operated by e-moer Co., Ltd. (Headquarters: Meguro-ku, Tokyo; CEO: Kojiro Kanemoto), which plans and sells silver accessories with the mission of “weaving Japanese traditional crafts into the future,” will release two types of “shisha mouthpieces” in total of three types: a silver model made by Tokyo Silverware silversmith Munemitsu Kamikawa, and an aluminum model made by a metal processing craftsman. This product is scheduled to be rolled out sequentially from June 2025. In conjunction with this, an order sales event will be held at the members-only high-end shisha bar “DENSE” in Roppongi, where users can experience the actual product. This is a chance for users who want their own unique mouthpiece to create their own “my mouthpiece.” Date: June 13th (Friday) and 14th (Saturday) 20:00-23:00 *Reservations not required
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-813d0a09bde050b5502eb1de0df0166e-1280×1280.jpg Limited mouthpieces for Shisha Bar “DENSE” have appeared e-moer’s challenge at the intersection of “Generation Z x Foreigners” In recent years, the “shisha (water pipe)” culture has been quietly gaining presence in major cities in Japan. The style of enjoying the aroma and the time to “indulge” in the “relaxed” pleasure without alcohol are gaining popularity, and are spreading especially among young people, especially Gen Z. The global shisha (hookah) tobacco market is estimated to be approximately 341 billion yen in 2023, and is expected to reach approximately 449.5 billion yen in 2030. This is expected to grow at a compound annual growth rate (CAGR) of 4.20% from 2024 to 2030 (Source: Verified Market Reports). In Japan, as of 2022, there are approximately 1,013 stores nationwide, and 368 stores in Tokyo alone, and it is becoming established as a new culture. Furthermore, shisha cafes and bars in urban areas are now also functioning as places of contact for “foreigners,” including foreign visitors and foreign residents in Japan. This culture, which can be enjoyed regardless of nationality or language, is also beginning to play a role as a community-based third place. e-moer was one of the first to focus on the intersection of the sensibilities of “Generation Z (in Japan) and foreigners,” which have rarely had the chance to intersect until now. In collaboration with silversmith Munemitsu Kamikawa of the traditional craft “Tokyo Silverware,” we propose a new lifestyle of “owning and enjoying a shisha mouthpiece.” We have created a product that incorporates the shine of silver and the craftsmanship of a craftsman into “My Mouthpiece,” which expresses individuality. Responding to the “My Mouthpiece Market”
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-70748ba8a4772639a85557733ab0d514-1280×1280.jpg Silver 925 shisha mouthpiece Traditionally, the mainstream style of shisha was to share a shisha stand with multiple people, but in recent years, with the rise in awareness of hygiene, the “my mouthpiece” culture, where people bring their own mouthpieces, is becoming established. Especially since the COVID-19 pandemic, there has been an increased reluctance to share, and it has become standard to “have your own mouthpiece.” Moreover, mouthpieces are no longer just consumables, but have evolved into lifestyle items that express “individuality” through materials, designs, and colors. There is an increasing need, especially among young people, for “coordination in the same way as clothes and jewelry,” “looking good on social media,” and “purchasing as a gift,” and they are forming a new consumer culture as an intermediate between practical items and accessories. In response to these market trends, e-moer has developed a shisha mouthpiece that combines individuality and hygiene considerations while taking advantage of the texture, feel, and beauty of the form that is unique to traditional crafts. In addition to the
decorativeness of the silver shine and diamond processing, we offer a total of three types that fit the lifestyle of the user, such as a model that can be used as a necklace and a lightweight and
easy-to-carry model. 3 types of shisha mouthpieces 1. Moonlight 99.9 (Gekkou): 68,000 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-ceb1c371bbcdf70d32345a7cb8317dfb-1280×1280.jpg moonlight 99.9 (Gekkou): 68,000 yen (tax included) Silver 999 A product made of a special material called pure silver. It does not contain any copper, which is contained in silver 925, so it can be used by people who are allergic to silver 925. The mouthpiece is thin, so you can directly feel the flavor of the shisha. Material: Silver 999 (pure silver) Size: Total length 7.0 cm, total width 1.3 cm, mouthpiece outer diameter 9.5 mm Mouth inner diameter 5.25 mm Weight: 49.4-49.6g (including tag) 2. Hoshikuzu: 55,000 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-ddb3497cb60b60c1a9e3163cf0e49055-1280×1280.jpg Hoshikuzu: 55,000 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-49bd1361fc869fb256e2cb12d116a5a4-1280×1280.jpg This model is designed to be used as a silver necklace on a daily basis. The mouthpiece is large and easy for women to use. It is studded with hand-applied diamonds. Material: Silver 925 Size: Total length 5.0 cm, total width 1.3 cm, nozzle outer diameter 12.0 mm, nozzle inner diameter 7.0 mm Weight: 27.8 to 28.0 g 3. Lustrous Cut: 19,800 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-df05eeccf282acc87d71acf97bbb0893-1280×1280.jpg Lustrous Cut (Lastras Cut) Black: 19,800 yen (tax included) Image
URL: https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-e030e26e5383b7d9962bd1597b6eac4e-1280×1280.jpg
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-947647d21cd61c6272b9558170b7ffdf-1280×1280.jpg These products are made by anodizing aluminum and then hand-cutting each piece with a special diamond cut by a Japanese craftsman. Available in three colors (black, red, and blue) and three designs, it is lightweight and highly portable. Material: Aluminum Size: Total length 6.8 cm, total width 1.2 cm, nozzle outer diameter 8.5 mm, nozzle inner diameter 6 mm Weight: 9.4-9.5g
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-a4e27519d6f0c901db0152da9c43b117-1280×1280.jpg Lustrous Cut (Red): 19,800 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-a789bf3bba6150931ca4e56e502515cc-1280×1280.jpg
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-1166bea767dbd7d31c9d1e9ebdcc4a0b-1280×1280.jpg
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-357c11af39a14caf41d492bdfda145d1-1280×1280.jpg Lustrous Cut (Blue): 19,800 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-3d0f954c77d2600f7ea8e707605f781b-1280×1280.jpg
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-9bebb36ad6e31de5b4f3c4e9f46789da-1280×1280.jpg [Limited Edition] Shisha Bar “DENSE” Original Mouthpiece: 55,000 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-6a6c951e3971db9c7d4e07ad189f1dfe-1280×1280.jpg Shisha Bar “DENSE” Original Mouthpiece DAYLIGHT/DENSE has two faces: Shisha Cafe “DAYLIGHT” during the day and members-only Shisha Bar “DENSE” at night. This is the original mouthpiece of “DENSE” inspired by that space. The matte black finish reduces shine and is suitable for a sophisticated adult social gathering. Its refined and
understated presence creates an appearance that is also suitable for everyday use. Material: Silver 925 Size: Total length 5.0 cm, total width 1.3 cm, nozzle outer diameter 12.0 mm, nozzle inner diameter 7.0 mm Weight: 27.8 to 28.0 g Flow of custom-made production Like the shisha bar “DENSE”, e-moer also supports the production of fully custom-made mouthpieces. [Production steps] 1. Design proposal by sketch (designer creates a design based on your request) 2. Prototype creation by an engraver (domestic craftsmen who work for Tiffany & Co., etc.) 3. Prototype creation using metal (handmade by craftsmen in a studio in Taito Ward, Tokyo) 4. Final product finishing *Prices and delivery times may vary depending on the order. 【Wholesale Price List】 ＜Precious Metal Products＞ – Prototype creation fee: ¥100,000~ (excluding tax) * Varies depending on design and size – Wholesale price: ¥35,000~¥45,000 (excluding tax) – Data correction fee: ¥5,000 (free up to one time) *We can manufacture from a prototype already owned by our company, or we can make a full order from the creation of the prototype. *Basically, the right to own the prototype belongs to the person who pays the prototype creation fee. *The prototype creation fee is calculated based on the market price for a mass of up to approximately 50.0g. *Wholesale prices are calculated based on the market capitalization of various precious metals on the wholesale date. *We can also support trademark registration/design registration for limited production products. ＜Lustrous Cut（Aluminum）＞ – 5 bottles order: ¥15,000/bottle (excluding tax) – 10 bottles order:
¥13,000/bottle (excluding tax) – 20 bottles or more: ¥12,000/bottle (excluding tax) *Retail price is based on “1 lot = 20 bottles”. *Minimum order quantity is 5 bottles. *We ask that you order the same color. *The type of engraving can be selected on a per line basis. *We can also support trademark registration/design registration for limited production products. [About wholesale benefits] For stores that order 20 or more at once, or 40 or more in total, we will specially manufacture mouthpieces with the store’s brand’s “color” and “engraving”. For more information, please contact the e-moer “JOEKR” division. For inquiries, please visit:
https://www.joekrjewelry.com/#contact Global expansion and sales strategy e-moer’s shisha mouthpieces are sold through both wholesale and e-commerce, and we aim to have them available in 100 stores nationwide by 2025. At the same time, we will also begin to fully expand into overseas markets, mainly in Southeast Asia and the Middle East. In response to the growing response from foreign visitors and residents in Japan, we will promote the export of new value, “Japanese traditional crafts x shisha culture,” with an eye on collaborating with overseas buyers and developing cross-border e-commerce. Image
URL: https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-05dbc9b749bca919042e72bc922a2484-1354×903.png DENSE Roppongi store Date: Friday, June 13th and Saturday, June 14th, 2025 21:00-23:00 every day Location: Shisha Bar DENSE Roppongi Store Sansei Kaikan Building, 7-14-2 Roppongi, Minato-ku, Tokyo 3rd floor https://g.co/kgs/uS6waAq Instagram:
https://www.instagram.com/dense_roppongi?igsh=ZWUydW5tMjU1cW92 [Contact information] e-moer Co., Ltd. Public Relations Officer: Tominaga Buyers and members of the press who wish to participate in the trial session and order session should contact the public relations officer by phone or email. Inquiries can also be made through the inquiry form. e-moer official website:
https://www.joekrjewelry.com/ Comments from Silversmith Munemitsu Kamikawa
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-63ef217137165945d41a0308513f201c-1045×1567.jpg Silversmith Munemitsu Kamikawa “I believe that traditional crafts are not just decorative, but are valuable when they are used. By focusing on the shisha culture that is spreading around the world, we have created the possibility of spreading the unique Japanese culture of silverware to people in more countries. This mouthpiece is a small first step. We would like to continue to use the power of handicrafts to spread tools that can be used around the world.” Silversmith Munemitsu Kamikawa Profile Born in Taito Ward, Tokyo in 1977 (Showa 52). Raised in a family of silversmiths, and with all his siblings later becoming silversmiths, he was familiar with “craftsmanship” from an early age. After graduating from high school, he studied under his father, the second-generation Munemitsu Kamikawa, learning techniques such as “metalworking.” In particular, he specializes in
three-dimensional molding called “Herashikiri”, and strives to pass on skills through daily production. As he has a metal allergy, he has made his own unique ideas for materials and processing, and in 2021 he won the EQBC (Metal Allergy Association, General Incorporated Association) Grand Prix for his pure silver bangles. In recent years, they have been working with jewelry designers to also work on new silver expressions such as accessories and cuffs. 2001: 6th All Japan Gold and Silver Creative Exhibition exhibit 2003: 7th All Japan Gold and Silver Creative Exhibition exhibited Selected for 2004 JJA Jewelry Design Award 2004 2005: 8th All Japan Gold and Silver Creative Exhibition exhibit 2008 Shine: 1st Tokyo Silverware New Exhibition exhibited at the Shine Exhibition 2013: Received the Special Jury Award at the 11th All Japan Gold and Silver Creative Exhibition. Reiwa 1: EQBC2021: Grand Prix in the design, idea contest, work, and modeling category that is gentle on metal allergies Comment from Kanemoto Kojiro, CEO of e-moer
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-3d6cad7906b2ed981768d78f71e064d1-1045×1567.jpg Representative of e-moer Kanemoto Kojiro “The JOEKR Division has been making custom cuffs and other products based on the concept of “to put tools that can be spoken into everyday life.” In this mouthpiece development, we are not merely conscious of conveying silver craftsmanship’s skills and the handiwork of metal craftsmen “by culture.” In particular, in the future, we will fully develop this product, which makes use of traditional Japanese crafts, into overseas markets where shisha culture is rooted in, such as Southeast Asia and the Middle East. Incorporating traditional crafts into our lifestyle – we are confident that this product will have value that is globally applicable as the first step.” Nisshin Kikinzoku Co., Ltd. Company Profile Company name: Nisshin Kikinzoku Co., Ltd. Representative: Representative Director Kamikawa Kazuo Location: 1F Ito Building, 1-3-13 Sansuji, Taito-ku, Tokyo Established: October 23rd, 1964 Business content: Manufacturing and sales of precious metal jewelry products Website: https://www.nisshin-kikinzoku.com/ Kamikawa Munemitsu’s Works Page (available from below):
https://www.nisshin-kikinzoku.com/products/collection/soukoh About e-moer
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-8f0eb64b6aa8a6438c79549913574806-3900×1602.png “JOEKR” Division Logo e-moer is a creative company that collaborates with Nishin Precious Metals, which inherits traditional Japanese crafts, Tokyo silverware, to the present day, and inherits traditional techniques into modern design. Nisshin Precious Metals is a
long-established workshop that produces and sells traditional crafts and precious metal products that are used across generations, based on the techniques of “ginshi” that have been handed down since the end of the Edo period. His successor, second son, Kamikawa Munemitsu, is a talented artist with numerous awards, learning metal forging techniques and skilled in creating works with the theme of “nature.” His desire to “leave the skills of silver craftsmen who have survived history to future generations, and increase the opportunities for everyone to experience and use silverware” is also incorporated into this project. E-Moer representatives Kanemoto Kojiro and Watanabe Naru are committed to crossing the culture of traditional crafts with the younger generation, and to communicate not only to the younger generation in Japan, but also to the world.
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-597d4358c9bb4c659be9e150441d8aa0-1280×1280.jpg JOEKR silver ring example
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-85b92a08cc565a72fab64fd9f9b43fb7-1279×1279.jpg JOEKR silver ring example
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-0bc8a05dd9c428df9fc638e27dae779d-1280×1280.jpg JOEKR silver ring example
https://prcdn.freetls.fastly.net/release_image/143897/7/143897-7-ecf6413fb615a720a7ea292395cc23ee-1280×1280.jpg JOEKR silver ring example e-moer website is
here:https://www.joekrjewelry.com/ e-moer online shop is
here:https://joekr-official.com/ Company Profile of e-moer Inc. Company name: e-moer Co., Ltd. Representative: Representative Director Kanemoto Kojiro Location: Studio Going Mary B1F, 3-13-11 Aobadai, Meguro-ku, Tokyo Established: June 2022 Business content: “JOEKR” business (OEM contract for precious metal products, design, wholesale, retail, etc.), planning and operation of Maquinn Tokyo URL:
https://www.joekrjewelry.com/ Details about this release *This email will be sent automatically, so please refrain from replying.