Maehara Mitsuei Shoten Co., Ltd. A long-established Western umbrella manufacturer has created a promotional movie with the theme of “Wearing it is skill and beauty.” Released on November 15th.

[Maehara Mitsuei Shoten Co., Ltd.] A long-established Western umbrella manufacturer has created a promotional movie with the theme of “Wearing it is skill and beauty.” Released on November 15th. ​
Maehara Mitsuei Shoten Co., Ltd. Press release: November 15, 2024 To those involved in the media Maehara Koei Shoten, a long-established Western umbrella manufacturer, has produced a promotional movie with the theme of “What we wear is skill and beauty.” Released on November 15th. Using Akari Ushioda and Shun as models, the charm of Maehara Koei Shoten’s umbrellas is expressed through sophisticated images.
https://prcdn.freetls.fastly.net/release_image/152079/3/152079-3-0ab6cfabc967b24f7e8e876a72342ded-2560×1440.jpg Maehara Koei Shoten, a long-established Western umbrella manufacturer located in Taito Ward, Tokyo, released a promotional movie on their official online shop on November 15, 2024. Official online shop (TOP page) https://shop.maehara.co.jp/
https://prcdn.freetls.fastly.net/release_image/152079/3/152079-3-02caa9abe90b8fb41784f51f88fd3962-2560×1440.jpg Maehara Koei Shoten was founded in 1948, and has continued to use the same manufacturing methods since then. This time “What we wear is skill and beauty” Based on the theme of Maehara Mitsuei Shoten’s umbrella technology and cherished tradition, we emotionally expressed the beauty and practicality of umbrellas. Akari Ushioda and Shun will be used as models to introduce the charm of elegant and stylish umbrellas. “Highlighting details” The texture of the umbrella material is highlighted in still life product shots and slow shots, pursuing sharp visual beauty. We convey the beauty of Maehara Koei Shoten’s detailed craftsmanship and well-thought-out forms.
https://prcdn.freetls.fastly.net/release_image/152079/3/152079-3-b29166afa8eeb89a8b1d2967e25f47f9-2560×1440.jpg
https://prcdn.freetls.fastly.net/release_image/152079/3/152079-3-ebbe942b8ca4b7a95efa9778260e0d77-2560×1440.jpg “Sophisticated movement” The two models are stylishly depicted holding umbrellas. While emphasizing urban elements, the umbrella’s design and craftsmanship visually express shining in a sophisticated lifestyle.
https://prcdn.freetls.fastly.net/release_image/152079/3/152079-3-5cf93376d069edf20e240d87a0c7d418-2560×1440.jpg
https://prcdn.freetls.fastly.net/release_image/152079/3/152079-3-b578c6b6ee03f8990d43ec80d7dd35c5-2560×1440.jpg [Information about products used in the movie] ■Umbrella only Image
URL: https://prcdn.freetls.fastly.net/release_image/152079/3/152079-3-d19ca84e97c243bb7c2454eafd07d395-1500×1500.jpg [Gentleman] Trad-16-Raven Black 24,200 yen~ The tailoring allows you to feel the luxury of the material and the spirit of the
craftsmanship, which can only be experienced because of the simple plain color without any decorations. Steel bone * Maehara umbrellas are characterized by their unique shallow tension and gentle curves that can be adjusted in millimeters. The classic silhouette stands out with a timeless presence. ■Model wearing: Ladies
https://prcdn.freetls.fastly.net/release_image/152079/3/152079-3-23d53920cd480f96488900c70d00e4ae-1378×1378.jpg [Women] Fiore Rose From 22,000 yen The botanical pattern of flowers is spread all over the umbrella. Jacquard weave * . It stands out gently depending on the light. The curved design is perfect for an elegant style. ■Model wearing: Men’s
https://prcdn.freetls.fastly.net/release_image/152079/3/152079-3-542fb45b740b9342f5c86c81e497cace-1500×1500.jpg [Gentleman] Shadow-Dark Blue x Red 35,200〜 Shadow stripes that emerge depending on the angle of light An intelligent and stylish men’s series. “Shadow” has a stylish and sophisticated atmosphere with dark colors on the outside and bright colors on the inside. The thick fabric made with luxurious thread gives it a luxurious feel, and it is a sophisticated item for adults that will make your spine stretch just by carrying it. This movie will be released from time to time on the official online shop and official Youtube channel after November 15, 2024 (Friday). Please take a look. Official online shop ​ Youtube official channel ​ Corporate site ​ Maehara Koei Shoten Co., Ltd. Plans, manufactures, and sells Western umbrellas. A Japanese umbrella manufacturer that continues to manufacture western umbrellas using traditional Japanese umbrella craftsmen. Founded in 1948 by Mitsuei Maehara, who became independent from Wakabayashi Co., Ltd. (currently Aurora Co., Ltd.). Manufactures unique products such as umbrellas using wax dyeing. Around 1960, he was in charge of repairing the parasols used by the Empress at the time, and since then he has been responsible for manufacturing Western umbrellas used at official events for the Emperor, Empress, and other members of the imperial family. During the great mourning ceremony for Emperor Showa held in 1989, the weather on that day was rainy, so the umbrella that Emperor Akihito held out as he walked to the front of the funeral hall was an umbrella made by Maehara Koei Shoten. It immediately attracted attention. Founded: 1948 Head office location: 2-14-5 Misuji, Taito-ku, Tokyo TEL: 03-3862-5788 Representative Director: Shinji Maehara Business content: Manufacture and sale of Western umbrellas