A new natural diamond jewelry brand, HAPT, was born, made by artisans in a Japanese workshop.

A new natural diamond jewelry brand created by artisans in a Japanese workshop [HAPT] ​
EIKO CREATIVE CO., LTD. Press release: June 18, 2025 A natural diamond jewelry brand created by artisans in a workshop in Japan is born [HAPT] With the concept of “shining without dressing up”, we have achieved “high quality” and “affordable prices” ■Overview Eiko Creative Co., Ltd. has launched a new jewelry brand, “HAPT”. The brand concept is “I reborn as a Jewel.” The brand HAPT, derived from haptics, proposes the feeling of being reborn by touching jewelry. The products are based on the concept of “shining without dressing up,” and are delivered with a focus on quality made in Japan.
https://prcdn.freetls.fastly.net/release_image/153341/1/153341-1-391b294af5978cdfb0709f55dc709dfc-3000×2001.jpg From HAPT BRAND LAUNCH LOOKBOOK □HAPT web store □HAPT Instagram □HAPT LAUNCH LOOKBOOK ■Concept I reborn as a jewel. (Reborn as a jewel) When you wear HAPT jewelry, you will feel renewed and will be enveloped in an aura that shines like a jewel. You will be reborn as a being that shines like a jewel. A brand that gives you that feeling. Genuine diamond jewelry carefully crafted by artisans in a workshop in Japan. The moment it is handed over to the wearer and touches their skin, it creates a sense of elation that makes them shine and feel confident. HAPT wants to cherish that moment, that story. ■Manufacturing policy • Create jewelry that is a joy to touch The name HAPT embodies our desire to create jewelry that is full of haptic joy. We deliver jewelry that values ​​the “emotions that come from touching” and the “sense of being reborn through touching.” • Shine quietly and splendidly HAPT develops jewelry that brings out the best in people with strong intellectual curiosity, firm beliefs and will, and the concept of “shining without dressing up.” Wearing HAPT jewelry will give you the feeling of being reborn as a new you. • Domestic production, pursuing the value and texture of materials We use carefully selected materials such as natural diamonds, 18k gold, and platinum, and pursue designs that make the most of their brilliance and texture. Craftsmen at one of Japan’s leading workshops, who are particular about even 0.1mm, bring out the true value of the materials. HAPT pursues the essence of manufacturing without being bound by trends.
https://prcdn.freetls.fastly.net/release_image/153341/1/153341-1-aa06d3519352af1f4e8d7bbb14ec4c2f-1375×684.png From HAPT BRAND LAUNCH LOOKBOOK ■Product Introduction In the first collection, The price range of the products is mainly 50,000 to 150,000 yen, and the diamonds used are limited to “G rank” diamonds, which refers to a colorless and transparent color grade, and the clarity grade is limited to “VS1” or higher, which indicates high transparency, aiming to achieve both high quality and affordable prices.
https://prcdn.freetls.fastly.net/release_image/153341/1/153341-1-8c63eb99f7f2b3d3fca9ef04dbf4c090-1522×1482.jpg Sapphire Diamond Ring (132,000 yen/tax included)
https://prcdn.freetls.fastly.net/release_image/153341/1/153341-1-c3a5ea9c5ac3b4304b2405a4e74fe7d2-2000×1953.jpg 18K Baguette & Round Diamond Necklace (96,800 yen/tax included)
https://prcdn.freetls.fastly.net/release_image/153341/1/153341-1-f72688bca37b2c7ad5a1f5082e8f61e3-1000×1000.jpg Diamond hoop earrings (92,400 yen/tax included)
https://prcdn.freetls.fastly.net/release_image/153341/1/153341-1-fb5208e75432fc7d2491d61d97fac638-1000×1000.jpg 18K Diamond Ring (138,600 Yen/tax included) ■Pop-up store to celebrate launch To commemorate the launch of HAPT, we held a limited-time pop-up store at DAIKANYAMA T-SITE (Aoyama, Tokyo) on May 28-29, 2025. More than 200 people attended and it ended with great success. HAPT will continue to hold exhibitions and pop-up stores on a regular basis. When the event takes place, it will be announced on our official website and our official Instagram. New products will also be released one after another, so please check them out on our official website and official Instagram.
https://prcdn.freetls.fastly.net/release_image/153341/1/153341-1-5e767e1837c3281181ed01b5565fb50c-1567×1045.jpg Launch commemorative pop-up (May 28-29, 2025 DAIKANYAMA At T-SITE [Aoyama, Tokyo])
https://prcdn.freetls.fastly.net/release_image/153341/1/153341-1-f9ef33c7ce2f39833499268c39b48dc6-1760×1543.jpg (C)HAPT ■Brand information □HAPT web store □HAPT Instagram ■Contact us EIKO CREATIVE CO., LTD. Phone: 03-6824-0895
Mail：contact@hapt-jewelry.com #HAPT #HAPT Jewelry *This email has been sent automatically, so please do not reply.