Hankyu Umeda Main Store “ELNEST CREATIVE ACTIVITY” directed by Arata Iura and the sustainable cosmetics br and “Kruhi” will appear on “GREEN AGE” for a limited time

[Hankyu Umeda Main Store] “ELNEST CREATIVE ACTIVITY” directed by Arata Iura and the sustainable cosmetics brand “Kruhi” will appear on “GREEN AGE” for a limited time ​ Image
URL: Hankyu Hanshin Department Store Co., Ltd. Press release: December 11, 2024 [Hankyu Umeda Main Store] “ELNEST CREATIVE ACTIVITY” directed by Arata Iura and the sustainable cosmetics brand “Kruhi” will appear on “GREEN AGE” for a limited time A wide variety of active wear recommended as Christmas gifts, limited tote bags and towels
https://prcdn.freetls.fastly.net/release_image/14431/2183/14431-2183-4c22fe4604f9ceefe478b36c643b42fa-720×509.jpg At Kotokoto Stage 81 on the 8th floor of Hankyu Umeda Main Store, from December 11th (Wednesday) to December 17th (Tuesday), “ELNEST CREATIVE ACTIVITY”, a brand that sells apparel and miscellaneous goods that can be worn stylishly on the field or around town, will be on display. Introducing the eco-friendly cosmetics “Kruhi”.
Event-limited gift sets and special items that can only be obtained here are recommended as Christmas gifts or as a treat for yourself. Furthermore, Arata Iura, who handles both brands, is also scheduled to visit the store. Title: ELNEST CREATIVE ACTIVITY＆Kruhi Period: December 11th (Wednesday) – December 17th (Tuesday) Location: Hankyu Umeda Main Store 8th floor Kotokoto Stage 81 ■”ELNEST CREATIVE ACTIVITY” attracts with its playful design A clothing brand started in 2007 and directed by Arata Iura. Based on designs inspired by various cultures and climates throughout Japan and around the world that we have learned from our travels, we create activewear and playful items that go beyond the framework of outdoor activities and work to maximize functionality in the field. We are good at making things. We actively collaborate with traditional Japanese crafts and propose activity wear that connects nature, culture, and the city.
https://prcdn.freetls.fastly.net/release_image/14431/2183/14431-2183-34e7c6b63361a3653d27e70c9ab45085-720×720.jpg W.T.T.G.O REVERSIBLE JACKET 33,000 yen Collaboration item with “68&BROTHERS”. With the theme of “Welcome To The Great Outdoors,” both brand logos are printed on the front and back of the solid B-side.
https://prcdn.freetls.fastly.net/release_image/14431/2183/14431-2183-ddab180a6e34481075da3c7157d65a58-720×720.jpg EL-3B JACKET 60,500 yen This item is the military outerwear “N-3B” that can withstand the cold of mid-winter, and has been created with various ELNEST style arrangements. EL-3B JACKET 60,500 yen This item is the military outerwear “N-3B” that can withstand the cold of mid-winter, and has been created with various ELNEST style
arrangements.
https://prcdn.freetls.fastly.net/release_image/14431/2183/14431-2183-84b5ed5a5fd2c55ec5b317a69fe3d1b8-720×720.jpg ELNEST × Post O’Alls ALL IN ONE 66,000 yen A unique all-in-one with a relaxed mood without a collar, with ELNEST on the right half and Post O’Alls on the left half.
https://prcdn.freetls.fastly.net/release_image/14431/2183/14431-2183-3e34e50491b775745993693b0887dd15-720×720.jpg ELNEST × Oregonian Camper SOFT SHELL CRAB MID 5,720 yen, WATERPROOF GROUND SHEET L 6,380 yen The design uses Ernesto’s original textile “YAKUSHIMA Forestra Camo” that expresses the rich nature, flora and fauna of Yakushima, a world natural heritage site that Japan is proud of. ■Kruhi, a sustainable cosmetics brand that is kind to people and the earth “Kruhi” was founded by actor Arata Iura and his wife. Protect the future of people and the earth by replacing the wastewater that flows from homes every day with highly biodegradable soaps, shampoos, and treatments that protect the environment and protect the ecosystem, and by refraining from using synthetic ingredients such as petroleum-derived ingredients. We develop our products with the belief that it creates a virtuous cycle. One of the features of Kruhi’s products is that they can be used regardless of the user’s hair type, skin type, gender, or age. At the Sustainable Cosmetics Awards, we won the highest award, the GOLD Award, for two consecutive years in 2022 and 2023. In addition, we were the first in Asia and the first in Japan to receive Denmark’s Gron Salon Certification, which has the world’s highest environmental standards. Use of upcycled raw materials from agricultural waste, 100% naturally derived ingredients, no synthetic ingredients such as petroleum-derived ingredients, use of recycled aluminum bottles with excellent recycling efficiency, product design and raw materials that minimize the use of disposable plastics as much as possible We have ensured traceability for all of our products and have pledged to donate 1% of our profits to environmental protection organizations each year.
https://prcdn.freetls.fastly.net/release_image/14431/2183/14431-2183-c3e2d430db62af14616eb1d6a7408b06-720×480.jpg Kruhi Starter Set (Candy Forest) 400mL each/2 pumps/with drawstring bag 9,970 yen, Kruhi Botanical Soap Shampoo (Candy Forest) 400mL 4,650 yen, Kruhi Botanical Treatment (Candy Forest) 400mL 5,320 yen Image
URL: https://prcdn.freetls.fastly.net/release_image/14431/2183/14431-2183-9641284e1634e0e2d90a86285ac1539c-513×355.jpg Kruhi Always New Balm 35g 4,950 yen ■Limited items available The ELNEST x Kruhi collaboration bag, which has been very popular since its release last year, has been renewed and now available. The handle is 2cm longer and the bottom part is made of suede. This is an all-black tote bag that can be used for genderless people. In addition, the narrow bath towel has received a great response since its release. ELNEST x Kruhi gift limited edition color set of 2 pieces. Senshu towels are highly absorbent and are the size of a face towel and the length of a bath towel. A reliable bath towel that reduces the hassle of drying and folding when washing, and is compact for storage, improving your quality of life.
https://prcdn.freetls.fastly.net/release_image/14431/2183/14431-2183-d488907d108c119298b34410e9873e13-720×720.jpg ELNEST×Kruhi Mobility Bag 18,700 yen
https://prcdn.freetls.fastly.net/release_image/14431/2183/14431-2183-604400db672372e34241fc8fa2b5379c-720×720.jpg ELNEST×Kruhi Narrow Bath Towel Set 7,700 yen This time, we interviewed Arata and Ai Iura, the couple behind the sustainable cosmetics brand “Kruhi,” about how they started the brand, their ethical lifestyle, and the Christmas gifts they choose. The article will be posted around Friday, December 13th “GREEN AGE” official Instagram It is scheduled to be released at , so please look forward to it.