【LIME Co., Ltd.】 Advance reservations are now available on Makuake for the “Japanese-made rectangular watch that makes slender arms look smart” from “KNIS,” a domestic watch brand aiming to go global from Kyoto.
LIME Co., Ltd. Press release: June 19, 2025 To the media Pre-orders for the “Japanese-made rectangular watch that makes slender arms look smart” from “KNIS,” a domestic watch brand aiming for the world from Kyoto, have begun on Makuake. KNIS, a Kyoto-based brand that is committed to Japanese manufacturing, updates classic rectangular watches with modern technology. While thoroughly focusing on quality, they have achieved a price of around 10,000 yen by reducing the middleman’s margin! LIME Co., Ltd. (Kyoto City, CEO: Keisuke Arai) has begun limited pre-sales of Japanese-made rectangular watches that combine classic and Kyoto aesthetics and bring intelligence to your wrist from June 19th on the crowdfunding site “Makuake” from its in-house domestic watch brand “KNIS”, which was launched in 2021. https://www.makuake.com/project/knis07/
https://prcdn.freetls.fastly.net/release_image/55012/15/55012-15-82e8c319ca9f420ea09265512113478c-1600×900.jpg 1. Ideal size designed to 0.1mm increments to fit beautifully on both men and women. 2. Equipped with a Citizen MIYOTA movement. A classic rectangular watch made in Japan with a focus on quality! 3.
Japanese-made watches at low prices! We are thoroughly committed to quality and have achieved prices in the 10,000 yen range by reducing middlemen’s margins!
https://prcdn.freetls.fastly.net/release_image/55012/15/55012-15-556124de5093b6861175fca628e9bb97-1500×1580.jpg ・KNIS, a watch brand from Kyoto KNIS is a Japanese watch brand born in Kyoto in 2021. We follow the traditional yet sophisticated Kyoto manufacturing spirit and aim to create high-quality products that can be used for a long time. We manage everything from planning to production and sales of high-quality Japanese watches in-house, thoroughly reducing intermediate costs and providing cost-effective products.
https://prcdn.freetls.fastly.net/release_image/55012/15/55012-15-8446d69c5afcbccf90e272e14a600632-1500×1000.jpg Harmony between classic and modern. A square watch that embodies the spirit of Art Deco In the 1920s and 1930s, the world was greatly influenced by the art, architecture, and design style known as “Art Deco.” It was an aesthetic sense that emphasized geometric, linear, and symmetrical (bilateral symmetry). During this period, rectangular watches appeared, which were a departure from traditional round watches. We at KNIS have taken this rectangular design, which could be said to be a symbol of structural beauty, and fused it with modern minimalism and the aesthetic sense of Kyoto to reconstruct it as “an intelligent, Japanese-made watch that exudes a quiet presence.”
https://prcdn.freetls.fastly.net/release_image/55012/15/55012-15-69547937a38ac8bb8ff739cc43f53360-2250×1500.jpg ・The appeal of rectangular watches While round watches are associated with “softness” and “stability,” rectangular watches create an atmosphere of sharpness, intelligence, and sophistication. The appeal of rectangular watches is the “intelligence” and “dignity” that their sharp shapes impart. It fits gently around your wrist, yet exudes a certain quiet strength.
https://prcdn.freetls.fastly.net/release_image/55012/15/55012-15-f925000083427d5f3571f2421fc39d5c-1500×1000.jpg ・Meticulous attention to detail ・Three-dimensional two-tiered dial ・An elegant curved case that beautifully fits the wrist ・Roman numeral index placement for elegance ・Beautiful blue IP hands Carefully designed down to the smallest detail, this is not just a classic piece, but an elegant piece that matches modern sensibilities.
https://prcdn.freetls.fastly.net/release_image/55012/15/55012-15-396be719fb60e72c25aa7de88d19b275-1500×1000.jpg ・Small case size, beautiful for both men and women For a men’s model, it is a little compact in size. Therefore, it can be worn by women without any discomfort and can be enjoyed as a unisex design. As the boom in “big, thick” watches that once swept the age is calming down, thin, small-diameter vintage-like watches are attracting attention again.
https://prcdn.freetls.fastly.net/release_image/55012/15/55012-15-20a21882af53f2d4a15ef345c6028359-1500×1000.jpg ・Only 32g. So light you’ll forget you’re wearing it. Lightweight design of only 32 grams. You won’t feel tired even when wearing it for a long time, and it will naturally accompany you not only in your daily life but also at work and on the road. A comfort that overturns the preconceived notion that “watches = heavy things”. While maintaining its presence as a fashion item, it has been made as minimalist as possible.
https://prcdn.freetls.fastly.net/release_image/55012/15/55012-15-edfd684da931d0d6898a04ca76feb653-1500×1000.jpg -None Ideal size for both men and women The case size has been carefully designed in 0.1mm increments to fit beautifully regardless of gender. It is neither too big nor too small for slender wrists. The perfect balance that blends elegantly with a man’s wrist and feels natural when worn by a woman. Even if the size is the same, the size is designed to be unisex and just right, so it naturally fits each person’s style.
https://prcdn.freetls.fastly.net/release_image/55012/15/55012-15-e84df8bf67492d5f0e9b07dbb05ea80f-1500×1000.jpg ・The movement is made by Citizen Miyota (1L45) The movement at the heart of the watch is the Japanese-made quartz Citizen Miyota small second movement “Cal.1L45”. The use of highly accurate and reliable Japanese movements reflects our manufacturing philosophy of wanting our products to last for a long time.
https://prcdn.freetls.fastly.net/release_image/55012/15/55012-15-23d574846aed1746e367e6f8d4d1fd3b-1500×1000.jpg ・Made in Japan KNIS is committed to not only the movement but also the assembly of watches in Japan. The quality of “Made in Japan” is a brand that can be proud of the world. We ask a partner company with more than 30 years of experience in the watch industry to assemble the watches, and we deliver them to you under strict quality control. To achieve overwhelming cost performance
https://prcdn.freetls.fastly.net/release_image/55012/15/55012-15-80ac8faddb752fedac3aed9e9761fca2-1000×1000.jpg ・KNIS adopts the SPA business model. This is a business model that handles everything from planning to production and sales.KNIS adopts this SPA method, sells products online, and offers the best prices by reducing middleman margins. By reducing middleman costs, we have made it possible to offer Japanese-made watches starting at 10,000 yen.
https://prcdn.freetls.fastly.net/release_image/55012/15/55012-15-c68303dedf09f52e9b2c4d15c871e472-1500×1000.jpg ・Tell the same time together with a pair watch Unisex size that can be enjoyed by both genders. You can wear the same size watch as a pair watch. The minimalist and timeless design subtly expresses the bond between two people. We recommend it as a pair watch for adults who can share the same time with the same size watch.
https://prcdn.freetls.fastly.net/release_image/55012/15/55012-15-7659a95e4bee9b426ad6ef8512297891-1500×1000.jpg ・Crocodile embossed leather belt A high-quality crocodile embossed genuine cowhide belt with a glossy feel. The more you use it, the more glossy it becomes and the more tasteful it becomes. The luxurious look is a design that looks great with both formal and casual wear. Available in two colors: black and brown.
https://prcdn.freetls.fastly.net/release_image/55012/15/55012-15-8ac18279c1bb28dd20dfe010929c7010-1500×1000.jpg ・Saffiano Leather Belt Saffiano leather is a popular staple material for luxury brands. It is embossed with a unique fine stripe pattern, making it resistant to scratches and stains, durable, water-repellent, and long-lasting. Available in three colors: gray, camel, and beige.
https://prcdn.freetls.fastly.net/release_image/55012/15/55012-15-e60b5005fddac2f33c0ad13bc8fe914b-1500×1900.jpg
https://prcdn.freetls.fastly.net/release_image/55012/15/55012-15-4113a055d8ee7f68991f241bdfdd84fd-1500×1900.jpg 【Specifications】 Movement: Japanese quartz Citizen MIYOTA (1L45) Waterproof performance: Waterproof for daily life (3 ATM) Small second 【Size】 Case diameter: approx. 24mm Case thickness: approx. 7mm Lug to lug: 35mm Belt lug width: 18mm Arm size: approx. 14.5cm to 19cm Body weight: approx. 32g 【Material】 Case: Stainless steel Windshield: Mineral glass Belt: Genuine leather 【Accessories】 KNIS genuine box Instruction manual and warranty card Warranty period: 1 year Country of manufacture: Japan (MADE IN JAPAN) The Thoughts of the Founder of KNIS I am Keisuke Arai, the founder of KNIS and CEO of LIME Co., Ltd. After graduating from university at the age of 23, I worked for an online watch sales company. After that, at the age of 26, I became independent and founded LIME Co., Ltd., where I have been selling watches of various brands for over 15 years. Among them, I strongly felt that the quality of Japanese-made watches was better than foreign-made watches, even in the same price range. I noticed that not only was the initial defect rate low, but the frequency of requests for repairs was also extremely low. Even though Swiss luxury watch brands are made overseas, they are of excellent quality, but their prices are rising every year and are not within reach. Watches made by famous fashion brands place emphasis on design, and most of them do not match the quality and price. Many people have been using inexpensive Japanese watches for over 10 years, which reminded me of the good quality of Japanese products and made me want more people to know about them.
https://prcdn.freetls.fastly.net/release_image/55012/15/55012-15-9da495fd8fd3509d106792daf59d5100-1500×1000.jpg Connecting Japan’s traditional techniques and craftsmanship to the future… As a watch specialist, I have used the know-how I have gained from my experience and achievements to successfully create high-quality watches at an affordable price, and have launched a watch brand from Japan and Kyoto. In the future, I would like people all over the world to know about the greatness of Japan’s traditional techniques and craftsmanship. And I strongly hope to connect the Japanese watch industry to the future without letting it die out. ~ Crowdfunding/Product Overview ~ 【Project
page】https://www.makuake.com/project/knis07/ ◆ Brand name: KINS Official website: https://knis-kyoto.com/ ◆ Features: [Classic x Kyoto aesthetic sense] A rectangular wristwatch made in Japan that brings intelligence to your wrist ◆ Crowdfunding schedule: June 19, 2025 to August 17, 2025 on Makuake ◆ Price Rectangular wristwatch General sales price: 24,200 yen (Pre-order sales price on Makuake: [Super early bird 30% off] 16,940 yen / tax included, free shipping) Set of two pairs, scheduled retail price: 48,400 yen (Pre-order price on Makuake: [Super early bird 33% off] 32,420 yen/tax included, free shipping) *This email has been sent
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