【Kanko School Uniforms】 Kojima Art Project “Upcycle Fashionista★Jeans General Election” Results Announced Kurashiki and Kojima’s Top 10 Tourist Spots & Jeans, Selected from a Total of 7,443 Votes!
Kanko school uniform Press release: June 20, 2025 To the media Kojima Art Project “Upcycle Fashionista★G-Pants General Election” Results Announced Kurashiki and Kojima’s Favorite Tourist Spots & G-Pants, the TOP 10 selected from a total of 7,443 votes have been decided! https://kanko-gakuseifuku.co.jp/company/challenge/kojima-art_election Sugako Gakuenfuku Co., Ltd. (Head office: Ekimoto-cho, Kita-ku, Okayama City, President and CEO: Shigeru Ozaki, hereinafter referred to as “Sugako Gakuenfuku”) is pleased to announce the results of the “Upcycle Fashionista★G-Pants General Election” campaign (hereinafter referred to as the “G-Pants General Election Campaign”), which was carried out as the second installment of the Kojima Art Project. This campaign is based on the image character “G-pan-da” of Kojima, Kurashiki City, Okayama Prefecture, known as the “town of textiles.” The campaign was conducted online from Thursday, March 27, 2025 to Tuesday, May 20, 2025, and involved voting for “G-pan-da,” who wears upcycled costumes inspired by tourist spots in Kurashiki and Kojima, using recycled fabric from textile companies in Kurashiki and Kojima. With a total of 7,443 votes and 2,364 participants, the top 10 popular tourist spots and jeans were selected.
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-a9b1e3ead469477118774a1a9388de07-640×380.jpg Announcement of the results of the “Upcycle Fashionista G-Pants General Election” ■ Announcement of the results of the “Jeans General Election Campaign” Vote for the best places to visit in Kurashiki and Kojima, places you’d like to visit in the future, and the fashion you think is good for upcycle fashionistas and jeans. In addition to a style that combines denim, which is representative of the “textile town,” with school uniforms and canvas bags, jeans worn with outfits inspired by tourist, leisure and gourmet spots also ranked in the top 10 of the general election. ○ Voting period: Thursday, March 27, 2025 to Tuesday, May 20, 2025 ○ Number of voters: 2,364 people participated from all over the country ○ Total number of votes: 7,443 votes *Multiple votes allowed ○ Implementation details: Online voting for tourist spots and jeans in Kurashiki and Kojima (30 locations) ○ Background of the initiative: The Kojima Art Project is a project carried out jointly by local business groups, the Kojima Chamber of Commerce and Industry, and Kurashiki City, with the aim of
revitalizing the area and creating learning opportunities for children, set in Kojima, Kurashiki City, Okayama Prefecture, where Kanko School Uniforms was founded. Kojima was once covered in sea, known as “Kibi no Anaumi.” The area was turned into dry land by reclamation during the Edo period, and the textile industry developed using the cotton and rush grass cultivated there as raw materials. Starting with traditional textile products such as Sanada Himo and Kokura-ori, it is now known as a “textile town” for the production of clothing such as school uniforms, work clothes, and jeans. The jeans and other costumes were made by Kanko Gakuseifuku using recycled fabric from a textile company in Kojima. The flowers that the jeans are holding in their hands are “eco flowers” made from leftover fabric from various uniforms. The Eco Flower Project is registered as a co-creation challenge for the Osaka-Kansai Expo as an initiative for the SDGs. The Kojima Art Project aims to convey the history, culture, and future potential of Kojima, the “textile town,” through the power of art. We hope that the “G Pants General Election Campaign” will spark interest in Kurashiki and Kojima, encourage people to actually visit, and spread the appeal of the city. ＜ G-Pants General Election Campaign TOP10 ＞
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-2f6101d5f909fb80e864526ac5e02341-660×660.jpg 1st place Kurashiki Hanpu Main Store 602 votes ●Design points Coordinate denim jeans with a pink shoulder bag made of canvas and Sanada cords. ●Upcycled materials Jeans/ Denim, Canvas Shoulder bags/ Canvas, Sanada cord Eco flowers/ Uniform fabric
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-e46c8057bb6208d1ae4b3688208fddc2-660×660.jpg 2nd place Brazilian Park Washuzan Highland 581 votes ●Design points Rio Carnival costume using the yellow and green colors of the Brazilian flag. ●Upcycled materials Rio Carnival/Gym uniform fabric Eco flower/Uniform fabric
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-34ead6699c457021c1e984f361bdd39c-660×660.jpg 3rd place: Kanko Shop Kurashiki 521 votes ●Design points School uniform with camel-colored blazer and green checked pleated skirt ●Upcycled materials Blazer-skirt uniform/ Uniform fabric Eco Flower/ Uniform fabric
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-275b55845838b0da02bf105dcfdb705f-660×660.jpg 4th place: Seaside Farm Namba Ranch Ice Cream Shop 380 votes ●Design points Denim dress with the store’s logo and ice cream in hand ●Upcycled materials Dress/ Denim Ice cream/ Canvas Eco flower/ Uniform fabric
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-28412a331ed188b1ceed9ae0b63426d4-660×660.jpg 5th place: Betty Smith Jeans Museum & Village 370 votes ●Design points A jeans style that combines denim and tatami-edged fabrics, with a shoulder bag made of canvas and Sanada-himo cords ●Upcycled materials Jeans/ Denim, tatami border Shoulder bag/ Canvas, Sanada cord Eco flower/ Uniform fabric
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-f8623b4cd2ba52687bf96fc3f7ef472b-660×660.jpg 6th place: Kurashiki Sanada Himokan (Sakamoto Textiles) 327 votes ●Design points The costume design uses tatami border and Sanada strings, and is inspired by Sugawara no Michizane, the god of learning who has a connection to Kojima. ●Upcycled materials Kimono of Sugawara Michizane/ Tatami border, Sanada string Eco flowers/ Uniform fabric
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-d13170f1200b1b8aac7f2fb3bce0430a-660×660.jpg 7th place Kojima School Uniform Museum 298 votes ●Design points Traditional jumper skirt uniform style with maroon ribbon as the highlight ●Upcycled materials Jumper skirt uniform, ribbon/ Uniform fabric Eco Flower/ Uniform fabric
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-7ac640ef36a46b35c832bd803d6c0db8-660×660.jpg 8th place BIG JOHN Kojima Main Store 293 votes ●Design points A simple denim skirt coordinated with a shoulder bag made of canvas and Sanada cords. ●Upcycled materials Skirt/ Denim Shoulder bag/ Canvas, Sanada cord Eco Flower/Uniform Fabric
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-8766beb8fe1bf59f15287fd312fdcc4b-660×660.jpg 9th place: Shimotsui Shipping Wholesaler (290 votes) ●Design points A unique design with a large octopus, a specialty of the Shimotsui region of Kojima, on the head. ●Upcycled material Octopus/ Gym uniform fabric Eco Flower/ Uniform fabric
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-02889b7d7b866524514e9cf3a75c22fe-660×660.jpg 10th place: Boat Race Kojima 278 votes ●Design points The six boats competing in a boat race in the sea of Kojima and their tails that resemble turn marks are the highlights. ●Upcycled materials Boat race/ Fabric for gym uniforms, canvas Eco Flower/ Fabric for uniforms ■It’s G bread “G-pan-da” is a character that combines “G-pan” (a type of Japanese jeans) and “Panda” from Kojima, which is said to be the birthplace of domestic jeans. Their charming points are the red lines at their feet and the “selvedge” that can be seen on the hems of high-quality denim products woven on old-fashioned looms. Affiliation: Kojima Chamber of Commerce and Industry Origin: Kojima, Kurashiki City, Okayama Prefecture
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-e945c67c0f5c52e438b96edde3720778-608×367.png ■ G Panda exhibition spot introduction The No. 1 shop, which received the most votes in the Jeans General Election Campaign, is famous for its durable bags and miscellaneous goods made from canvas fabric woven using advanced yarn twisting techniques. The No. 2 shop, Brazilian Park Washuzan Highland, is an amusement park built on a hilltop with a panoramic view of the Seto Inland Sea, and is popular for its bungee jumping and sky cycles. The No. 3 shop, Kanko Shop Kurashiki, is a direct store of Kanko Gakuenfuku, which manufactures and sells uniforms and gym clothes.
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-90cb6c192669d9a3da14bd512d67f450-3900×2925.jpg 〇 Kurashiki canvas Main store
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-7d15de864fd59fc3404d24cc8d9e750f-3900×2925.jpg 〇 Brazilian Park Washuzan Highland
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-dd47b44e7cefa54e0dbeea63f1decaa9-3900×2925.jpg 〇 Kanko Shop Kurashiki ※The photo is as of June 20, 2025. Please note that the exhibition location may change in the future. ■ Relationship with SDGs 4 Providing eco-friendly teaching materials (teaching materials for making eco-flowers from leftover uniform fabric) that contribute to high-quality education for children 12 Effective use of waste materials from companies (upcycling) 17 Co-creation between schools, local governments, etc. and companies
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-7f28f1cb22f6d0f0712395553d5fd65d-1267×398.png ■What is the Eco Flower Project? Using leftover uniform fabric, we create original “Eco Flowers” and develop SDGs activities that tackle upcycling (giving new life to things that were going to be discarded). It has been registered as a program/co-creation challenge for the Osaka-Kansai Expo “TEAM EXPO 2025”. Target: Schools (elementary schools, junior high schools, high schools, etc. in Japan) Items provided: SDGs teaching materials (free of charge) for making “eco-flowers” made from leftover uniform fabric and instructions on how to make them How to apply: Use the form on the special website https://kanko-gakuseifuku.co.jp/company/challenge *It will take about 10 business days from the completion of your application to the delivery of your SDGs teaching materials. *You cannot specify the color or pattern of the fabric provided as it will become waste at the time. *Please note that if the fabric stock runs out due to the situation of arranging waste materials, we will temporarily suspend orders. *Please note that we do not arrange for the general public or individuals to purchase these items as they are exclusively for schools. *Applications for SDGs teaching materials will be accepted until Friday, October 31, 2025.
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-f69389590864b1b1af795420aae96abb-458×346.png
https://prcdn.freetls.fastly.net/release_image/85588/196/85588-196-035c6e30d33b500c8a02ef3af8ed022f-319×309.jpg The Eco Flower Project was registered in November 2023 for the Osaka and Kansai Expo’s Co-creation Challenge, as part of the SDGs. ■ Suga Kokusai School Uniform Co., Ltd. Founded in 1854 (Ansei 1st year). This is a school solution company that supports children and students through school uniforms and gymnastics uniforms, and solves a variety of social issues. More information about this release *This email will be sent automatically, so please refrain from replying.
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