Yamato Co., Ltd. Launches “Yuki Tsumugi” kimonos that give you a sense of warmth

[Yamato Co., Ltd.] Introducing “Yuki Tsumugi” kimonos that give you a sense of warmth ​
Yamato Co., Ltd. Press release: December 12, 2024 Introducing “Yuki Tsumugi”, a kimono that gives you a sense of warmth Period: Thursday, December 19, 2024 – Sunday, December 29, 2024
https://prcdn.freetls.fastly.net/release_image/15937/189/15937-189-b650f282ca361816e67ae5d441a991d3-1440×1800.jpg THE YARD, developed by Yamato Co., Ltd., has a brand concept of “kimonos that can be worn like a white shirt and creates a new daily life,” and aims to create a new “kimono culture” that blends into modern lifestyles and culture. While valuing the tradition and charm of kimonos that can only be realized in Japan, we propose kimono styling that fits your everyday life. THE YARD 2024 Autumn/Winter The comfort of wearing high-quality cloth and the joy of layering colors An outfit that fits your feelings We will make a proposal from THE YARD THE YARD proposes clothing for fall/winter 2024 that allows you to enjoy the luxury of overlapping fabrics, colors, and materials. We face the concept of a “white shirt” that fits each person’s lifestyle, and create our products based on the heart of what situations, with what feelings, and for whom we wear kimonos. At the end of the year, when the weather gets colder, THE YARD presents Yuuki Tsumugi, which combines Sanchi’s warmth-filled craftsmanship with a unique comfort that feels like it’s wrapped in soft air.
ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー [Event held] THE YARD / Tsumugi Yuki Event period: 2024/12/19 (Thursday) – 2024/12/29 (Sunday) Time 11:00-19:00 ◎Closed on Tuesdays and Wednesdays
ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー ■What is Yuki Tsumugi Image
URL: https://prcdn.freetls.fastly.net/release_image/15937/189/15937-189-b61e11d76344b140047417e8ed1bd5d7-1651×2064.jpg
https://prcdn.freetls.fastly.net/release_image/15937/189/15937-189-5ba10eba67d4a87f7262780e94a2b834-1651×2064.jpg The Yuki region of Ibaraki Prefecture, the hometown of Yuki Tsumugi, is a rich agricultural region, blessed with fertile land along the Kinugawa River that flows through the Kanto Plain, and is also home to a thriving sericulture industry. Blessed with this climate, “Yuki Tsumugi” was born.
https://prcdn.freetls.fastly.net/release_image/15937/189/15937-189-672b75ca19acc80f24d718800178f84b-924×1151.jpg Speaking of Yuki Tsumugi, it is the fluffy cotton. “Mawata” is made from boiled cocoons that are stretched and made into cotton. It is white, shiny, soft, and has excellent moisturizing properties, so it has long been used as a stuffing material in futons and winter clothing. Among them, high-quality cotton is the raw material for Yuki Tsumugi. Approximately 2,000 cocoons are required to weave one piece of Yuki Tsumugi.
https://prcdn.freetls.fastly.net/release_image/15937/189/15937-189-7a753655c99f6a15dfbc44d18e9d6ae6-1108×1478.jpg
https://prcdn.freetls.fastly.net/release_image/15937/189/15937-189-8d7b81ea55783ba97abdeb76a437810c-1108×1478.jpg ​ ＞Event overview ■THE YARD select Yuki Tsumugi available for a limited time
https://prcdn.freetls.fastly.net/release_image/15937/189/15937-189-4455988fd8968a6a3028d310132dc6fe-3900×2925.jpg ​ ＞ For this event, in addition to THE YARD’s Yuki Tsumugi, which comes in a wide variety of colors, we will be selling THE YARD’s selected Yuki Tsumugi fabrics and obi from our local business partners. Please enjoy the various expressions of Yuki Tsumugi such as plain, striped, plaid, and Kasuri. ―――――― Kimono Yuki Tsumugi Material: 100% silk Price: 239,800 yen (tax included, tailoring included) ~ Obi Yuki Tsumugi Material: 100% silk Price: 108,900 yen (tax included, tailoring included) ■THE YARD original cotton shawl released
https://prcdn.freetls.fastly.net/release_image/15937/189/15937-189-e14c54366c2c5fb2346a1fca93bbd922-844×1126.jpg This year, we have created THE YARD’s original line of cotton shawls, which are popular every winter. The shawl is dyed in a gradation from white to ink and has a design inspired by a snowy winter night. The delicate gradation that can only be achieved by piece-dying is achieved by using a slightly larger amount of white, so that when worn, the part that falls over one shoulder will have a gradation. Depending on how you wrap it, you can adjust the appearance of the white and black, allowing you to create the look of your choice. ■Yuki no Sanchi sweets mini product exhibition held
https://prcdn.freetls.fastly.net/release_image/15937/189/15937-189-8b053384ceda3bed064523f03f0ff177-2024×2700.jpg THE YARD Select offers sweets that give you the warmth of the Yuki Tsumugi production area. Please enjoy these sweets that are somewhat rustic, comforting, and give you a nostalgic feeling. ◎Limited quantity available. We apologize if the item is sold out. ■About period and inquiries Period Thursday, December 19, 2024 – Sunday, December 29, 2024 Time 11:00～19:00 Location THE YARD store 3-36-26 Jingumae, Shibuya-ku, Tokyo 150-0001 TEL 03-5843-1063 ◎We are closed on Tuesdays and Wednesdays.
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URL: https://prcdn.freetls.fastly.net/release_image/15937/189/15937-189-bc020fb17fb3e472933b3e224c0048d8-1180×190.png A brand created by Yamato Co., Ltd. with the theme of “Kimonos that can be worn like a white shirt and create a new daily life.” Aiming for a new “kimono culture” that blends into modern lifestyles and culture, we breathe new life into the world of kimonos while valuing the tradition and charm of kimonos that can only be realized in “Japan.” We hope that people who previously thought they had nothing to do with kimonos will experience a new lifestyle by wearing THE YARD kimonos. ■Brand site: THE YARD ■Instagram: @theyard_jp