Adastria Co., Ltd. “niko and…” will start pre-ordering New Balance custom color sneakers on the website from December 12th (Thursday)!

[Adastria Co., Ltd.] “niko and…” will start pre-ordering New Balance custom color sneakers on the website from December 12th (Thursday)! ​
Adastria Co., Ltd. Press release: December 12, 2024 “Niko and…” will start pre-ordering New Balance custom color sneakers on the website from December 12th (Thursday)! Nicoando has released two special designs to commemorate the 5th anniversary of its opening in mainland China
https://prcdn.freetls.fastly.net/release_image/1304/2430/1304-2430-638715fe2f577a79817570dc9fd7c2e8-1080×1080.jpg A style editorial brand developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, CEO: Osamu Kimura), whose mission is “Play fashion!” and aims to be a “good community co-creation company.” niko and…” will release sneakers in a custom color with the sports shoe manufacturer “New Balance” on Thursday, December 12, 2024 at the official web store and Advance reservations will begin at ST (and Esty). In addition, it will be sold at some “niko and…” stores in Japan and some overseas stores from January 17, 2025 (Friday). In this special order, “New Balance”‘s popular model “URC42” and a new model “U370” that recreates the running heritage concept of the 1970s are introduced. To commemorate Nikoando’s 5th anniversary in China in 2024, we have created a timeless elegance using black and white coloring and colorful shoelaces, based on the brand message of “Meet, Meet”. It has a special design that harmonizes the vibrancy of. ■New Balance custom color development overview Release date and time Friday, January 17, 2025 “NB U370” on sale March 7, 2025 (Friday) “NB URC42” released Deployment channel Domestic stores: “niko and…” some domestic stores *The participating stores are listed on the product page. Product page:
https://www.dot-st.com/nikoand/disp/itemlist/?dispNo=002100718 ​ Overseas stores: Some overseas stores ​ Online store: Official web store and ST, ZOZOTOWN *The store may differ depending on the product number ■Product details (product number varies depending on size)
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https://prcdn.freetls.fastly.net/release_image/1304/2430/1304-2430-0c2b4778eac6af904bd1ab800f1a0ac9-2025×2700.jpg Product model: “NB U370″ Product number: 128050 (Width/D
26.0/27.0/28.0) 151735 (Width/D 22.5/23.5/24.5) Custom color: 11 (off-white) Price: 18,480 yen (tax included) Introducing the new “U370,” a reimagining of the 70’s running heritage concept. A structured midsole and suede/mesh upper with an asymmetric oversized N logo add personality and comfort to a familiar look. The design is accented with a distorted outsole tread pattern and an insole graphic that distorts the classic “the intelligent choice” text. The bespoke colorway is a special design that combines the timeless elegance of the black and white color scheme with the vibrancy of the colorful laces.
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https://prcdn.freetls.fastly.net/release_image/1304/2430/1304-2430-abaf77b565aa5fc413c1543b47be3e63-2000×2667.jpg Product model: “NB URC42” Product number: 150217 (Width/D
26.0/27.0/28.0) 152111(Width/D 22.5/23.5/24.5) Custom color: 11 (off-white) Price: 18,480 yen (tax included) Introducing the “URC42”, which incorporates a modern taste into a classic design. The upper is a combination of textured leather and suede with stitching, and the sole is jointed with the sole of a football shoe. It recreates the casual and sporty style that characterized terrace fashion at the time. The bespoke colorway is a special design that combines the timeless elegance of the black and white color scheme with the vibrancy of the colorful laces. ■About “New Balance”
https://prcdn.freetls.fastly.net/release_image/1304/2430/1304-2430-495f2c7f8c298c885491f64575fc481d-539×330.jpg Since its founding in 1906, New Balance, headquartered in Boston, Massachusetts, has been dedicated to empowering people and creating positive change in communities around the world through sports and craftsmanship. New Balance employs 9,000 people worldwide and reported global sales of $6.5 billion in 2023. New Balance owns five athletic footwear factories in New England, USA, and one in Flimby, England. New Balance’s MADE in U.S.A. footwear has over 70% domestic production and accounts for a portion of our U.S. sales.
https://shop.newbalance.jp ■About “niko and…”
https://prcdn.freetls.fastly.net/release_image/1304/2430/1304-2430-49298183074e65e982aa2b37e81dd56b-1853×272.jpg “niko and…” is a “style editorial brand” that sells apparel, miscellaneous goods, furniture, and food and beverages. We have a lineup of items that are not only practical, but also have a sense of humor, which will lead to unexpected surprises and discoveries that will eventually “fit” your lifestyle. Based on this message, we are developing our business for men and women in their 20s and 30s. 144 stores nationwide (as of the end of November 2024, including web stores). http://www.dot-st.com/nikoand/ https://www.nikoand.jp/ https://www.instagram.com/nikoand_official/ ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2430/1304-2430-c9cfd74c83ca973635fcb55f4f032ece-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion store chain with over 30 group brands, including Global Work, Nicoand, and Lawry’s Farm, operating approximately 1,500 stores in Japan and overseas. Celebrating our 70th anniversary in 2023, we will create an open community where people and information can exchange and create new value with the mission of “Play fashion!” that will make everyone’s life exciting through fashion. We aim to become a “creative company”. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/