【Familiar Co., Ltd.】 yori×familiar’s first collaboration A total of seven items to brighten up special occasions, such as dresses, jackets, and bags that parents and children can enjoy matching outfits for, are now available in different lineups from both companies
Familia Co., Ltd. Press release: June 23, 2025 yori×familiar’s first collaboration A total of seven items for special occasions, including dresses, jackets, and bags that parents and children can enjoy matching outfits for, are now available in different lineups from both companies Available for pre-order at Familia Online Shop from August 5th (Tue) to 7th (Thu), 2025 Image
URL: https://prcdn.freetls.fastly.net/release_image/13326/298/13326-298-1a160ce1cc9a7fb18e00f360e448f2fe-2880×1620.jpg Detailed URL: https://familiar.co.jp/blogs/item/yori familiar Co., Ltd. (Headquarters: Chuo-ku, Kobe City, President and CEO: Tadahiko Okazaki) will be accepting orders for its first collaboration items with the apparel brand “yori,” which is based on the concept of “wearing joy,” from August 5th (Tuesday) to 7th (Thursday), 2025, at the Familiar Online Shop. To commemorate the anniversary year of “familia”, which celebrated its 75th anniversary in April 2025, and “yori”, which celebrated its 10th anniversary in June of the same year, a collaboration with the “shirocon” line, which expresses the artistic side of “yori”, has been realized. We have planned a lineup of items unique to this collaboration, combining the elegant colors and delicate details of “shirocon” with familiar’s iconic check patterns and art, so that parents and children can enjoy them on special days. In addition to kids’ size dresses and jackets, familiar will have a mascot bear wearing matching clothes and a mini bag with familiar check on the inner fabric. yori will offer adult size blouses, jackets, and miscellaneous items linked to familiar sales items. Please take a look at the miscellaneous items, designed to be suitable for special occasions as well as for everyday use. Please take this opportunity to enjoy this collaboration project, which is full of the attention to detail of both brands. • About Collaboration Seven items perfect for special occasions will be available in different lineups from both brands, including the popular “shirocon” line, which expresses the artistic side of “yori”, with its unique quilted texture, clothes with whipped cream collars, and cute, fluffy bags. • familiar sale items
https://prcdn.freetls.fastly.net/release_image/13326/298/13326-298-17534ebf9c1ce5309acbf0ed64032533-2000×1124.jpg In addition to kids’ size clothes and bags that combine familiar’s iconic check patterns and art with “shirocon”‘s elegant colors and delicate details, familiar will have a lineup of four types of mascot bears wearing whipped dresses. Mokumoku Jacket
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https://prcdn.freetls.fastly.net/release_image/13326/298/13326-298-208421cb8cd55435c70830db3bbf578d-2000×1124.jpg This jacket is made of quilted fabric with a unique uneven texture. It has a loose silhouette and the sleeves have tucks that emphasize the curves. The key point is the large embroidery of a bear and a dog dressed in familiar style, elegantly finished in the same color. The design is linked to the fluffy quilted check coat for adults sold by yori. ■Price: 77,000 yen (tax included) Whipped dress
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https://prcdn.freetls.fastly.net/release_image/13326/298/13326-298-42ea49f651d86ab5e5e7640432a98764-2000×1124.jpg A dress with a feminine collar that looks like it’s wrapped in fluffy whipped cream. When you remove the collar, it becomes a no-collar dress, and the bear embroidery around the neck gives it an elegant yet cute impression. It is also recommended for formal occasions such as ceremonies and kindergarten/school entrance ceremonies. The design is linked to the whip check blouse for adults sold by yori. ■Price: 77,000 yen (tax included) Marshmallow Mini Bag
https://prcdn.freetls.fastly.net/release_image/13326/298/13326-298-e45a58c88796643ff67a458344536320-2000×1124.jpg A fluffy mini bag like a marshmallow. The embroidery is finished in the same color for an elegant look, and the inner fabric is made of familiar check. One of the handles can be removed and attached to a larger bag. ■Price: 23,100 yen (tax included) Whipped Mascot Bear
https://prcdn.freetls.fastly.net/release_image/13326/298/13326-298-15315e0dc4406049687826da8bdb309f-2000×1124.jpg Wearing an outfit that matches the whip dress A stylish mascot bear. It’s a charm, so you can attach it to your bag or your favorite items. *Also available at yori. ■Price: 16,500 yen (tax included) 【How to purchase】 Orders will be accepted at Familia Online Shop. ■Pre-order sales: August 5th (Tuesday), 2025, 10:00 to August 7th (Thursday), 23:59 ■Delivery period: Late January onwards ※Whipped Mascot Bear will be limited to one purchase per order during the order period. *Samples can be viewed at Familia Kobe Main Store and Daikanyama Store from Thursday, July 24th to Thursday, August 7th. • yori sale items
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https://prcdn.freetls.fastly.net/release_image/13326/298/13326-298-a262f534a851809dcf5e9eac4b2fd912-2000×1124.jpg At yori, we have a lineup of adult clothes and bags that are linked to the children’s clothes sold at Familia. ■Mokumoku quilted check coat 84,700 yen (tax included) ■Whipped check blouse 52,800 yen (tax included) ■Whipped Mascot Bear 16,500 yen (tax included) ■Marshmallow clutch bag 26,400 yen (tax included) For more information, please see: https://yori.jp/blog/2025/06/17/yori_familiar/ • shirocon/yori “Clothes that can be worn for a long time with care, made with the quality we care for.” With the concept of “wearing joy,” yori offers comfortable, premium and cute items that will brighten up your busy days and upgrade your everyday life. Shirocon is a line that expresses the artistic side of yori. The “shiro” (white) of shirocon represents purity and a new canvas, while the “con” (navy blue) represents elegance and depth. With its elegant colors and delicate details, the brand offers a style that quietly shines with individuality and beauty. For more information, click here: https://yori.jp • Familiar Co., Ltd. [Creating Children’s Potential] We will create the future of the potential that all children have together. The first things and experiences they touch after they are born, the first things they see, and the things they wear. All of these are genuine and kind. In order to become the world’s most beloved baby and children’s company, Familiar will continue to promote “authenticity” that touches the potential of children. URL: https://familiar.co.jp/ ■Company profile Company name: Familia Co., Ltd. Representative: Tadahiko Okazaki, Representative Director and President Location: 4-3-10 Isokamidori, Chuo-ku, Kobe, Hyogo Prefecture URL: https://familiar.co.jp/ ■Official SNS account Instagram: https://www.instagram.com/familiar_official/ LINE: https://lin.ee/YLBJxn0 X ：https://x.com/familiar_jp TikTok: https://www.tiktok.com/@familiar_official *This email has been sent automatically, so please do not reply.
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