Air Closet Co., Ltd. Air Closet receives the “Minister of Economy, Trade and Industry Award” at the Green Purchasing Awards

[Air Closet Co., Ltd.] Air Closet receives the “Minister of Economy, Trade and Industry Award” at the Green Purchasing Awards ​
Air Closet Co., Ltd. Press release: December 12, 2024 Air Closet receives the Minister of Economy, Trade and Industry Award at the Green Purchasing Awards Sharing model fashion rental is highly praised as an initiative that contributes to the realization of a decarbonized society and circular economy
https://prcdn.freetls.fastly.net/release_image/11623/232/11623-232-cac7f939d2f2881d5311cb0ee8ec4606-2400×1260.png Air Closet Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Satoshi Amanuma) was awarded the Grand Prize/Economic Industry Award at the 25th Green Purchasing Awards, which recognizes
initiatives that contribute to the realization of a decarbonized society and circular economy. Minister’s Award”. In receiving this award, the sharing model fashion rental service operated by our company was highly praised as an activity that greatly contributes to reducing fashion loss. We will continue to work to promote the circular economy in Japanese society through our business. ■Creating a fashion rental market for everyday wear and leading the transition to a circular economy The 25th Green Purchasing Award recognizes efforts that contribute to the achievement of SDGs through sustainable procurement (consumption and production), particularly to the realization of a decarbonized society and circular economy. As a result of a rigorous examination, our company received the “Grand Prize/Minister of Economy, Trade and Industry Award” and received the following evaluations. Evaluation points It has the first and largest track record in Japan as a fashion sharing service for everyday wear, and can be highly praised as an activity that greatly contributes to reducing fashion loss. This is an initiative to change the ingrained “normal” habit of thinking that clothing is something to be purchased.As a consumer, this approach comes from the enjoyment of fashion, and as a result, it encourages green purchasing. This is an initiative that also contributes to the realization of a circular economy (resource circulation economy) in Japan. We hope that the number of users will increase as an approach to reducing clothing waste and environmental impact. In addition to the environmental problems caused by climate change in recent years, concerns about resource shortages due to increased global resource demand and geopolitical risks have led to calls for a transition to a circular economy throughout the world, and in Japan, the Ministry of Economy, Trade and Industry has considers this to be an urgent issue. In particular, in the fashion and apparel industry, there is an urgent need to transform to a circular economy, and in Europe a law will be enacted in July 2024 prohibiting the disposal of unsold clothing. One of the features of this year’s award was that “there were many examples of efforts to encourage resource circulation and sharing rather than purchasing and ownership, and recycling, and in
particular, there were many entries related to clothing and
textiles.” We believe that the fact that our resource-recycling fashion rental service has been highly praised as an initiative that contributes to the realization of a circular economy has great significance for the fashion industry as a whole. ■“Fashion rental” that promotes consumption and reduces environmental impact by sharing clothes Our fashion rental service “airCloset” provides a new consumption style that reduces environmental impact while enjoying fashion without the hassle and time of daily life, contributing to the promotion of a circular economy. In order to achieve the goals of the SDGs and realize a decarbonized society, we believe that it is important for consumers to adopt a sustainable lifestyle naturally, rather than forcing themselves or being forced to do something. We believe that this is the case. In fact, “airCloset” is estimated to reduce CO2 emissions by 19% and waste emissions by 27% compared to regular sales models. has chosen circular consumption. In addition, through fashion rental, you can purchase only what you really need while enjoying clothes in real life, combining them with items you already have, which prevents unnecessary shopping mistakes and allows you to use your clothes for a long time. We offer opportunities. In fact, about 60% of our customers end up purchasing rather than renting. In order to provide Japan’s first fashion rental service for everyday wear, we have built our own unique circular logistics system and system specialized for rental (sharing) since our founding, and have continued to make continuous improvements. I did. By 2022, we will achieve zero clothing waste as a business and realize a circular economy business. Currently, we are providing our circular logistics infrastructure as a platform to other companies, going beyond the boundaries of individual companies. In fact, we are collaborating with Tokyo Soir on formal wear dress rental business, outdoor equipment rental business, and United Arrows on recycling damaged products. We will continue to work to promote the circular economy in Japanese society through our business.
https://prcdn.freetls.fastly.net/release_image/11623/232/11623-232-0393b54da3ce854067c5d2375b99ea7c-2400×1800.png *Ministry of the Environment “FY2020 Project to Demonstrate the Effects of Decarbonized Resource Circulation Business Utilizing Digital Technology” (“FY2020 Commissioned Demonstration and
Verification Project to Promote the Construction of Decarbonized 2R Businesses Utilizing Digital Technology”) )
https://prcdn.freetls.fastly.net/release_image/11623/232/11623-232-d96142c4323d7cdb6cde3bcf3a97df69-2731×912.png Air Closet Co., Ltd. We are the operating company of airCloset, Japan’s first and largest monthly fashion rental service specializing in everyday wear for women. Through “Personal Styling,” where our stylists choose clothes that suit you, we offer women across the country the experience of discovering new fashion. In addition, by leveraging our proprietary circulation platform, we operate multiple services such as airCloset Mall, a manufacturer-approved monthly rental mall where you can try out products before purchasing. Air Closet delivers “encounters with sustainable, exciting, and good things” centered around sharing and recycling. Monthly fashion rental service “airCloset”: https://www.air-closet.com/ Manufacturer-approved monthly rental mall “airCloset Mall”: https://mall.air-closet.com/ Fashion rental of Disney items “Disney FASHION CLOSET”:
https://disney.air-closet.com/ Dress rental service “airCloset Dress”: https://dress.air-closet.com/ Company name: airCloset, Inc.
Established: July 15, 2014 Representative: Satoshi Amanuma,
Representative Director, President and CEO Officers: Executive Vice President Yusuke Maekawa / Director Shoichi Kotani Outside Director Kentaro Sakakibara / Outside Director Masanori Tsukimori / Outside Director Tomoyuki Takeichi Location: KD Minami Aoyama Building 5F, 3-1-31 Minami Aoyama, Minato-ku, Tokyo 107-0062 URL:
https://corp.air-closet.com