Diesel Japan Co., Ltd. Season 2 of “Behind the Denim,” a documentary series depicting Diesel’s responsible denim practices, begins

【Diesel Japan Co., Ltd.】 Season 2 of the documentary series “Behind the Denim” that depicts Diesel’s responsible denim has begun ​
Diesel Japan Co., Ltd. Press release: June 27, 2025 Season 2 of “Behind the Denim,” a documentary series about Diesel’s responsible denim approach, has begun. Three new episodes highlighting the creativity, craft and care that are key to denim circularity The second season of Diesel’s documentary series Behind the Denim, showcasing responsible denim production, is here. Three new episodes will focus on the creativity, craft and care that are key to the circularity of Diesel denim.
https://prcdn.freetls.fastly.net/release_image/65964/31/65964-31-c763fb8626a652d9b264c446b86a2563-3900×2194.jpg In 2020, under the direction of Glenn Martens, Diesel revamped its denim program with a new strategy called “For Responsible Living.” Over the past four years, the percentage of denim made from organic, recycled or renewable cotton has grown from 3% to over 50%. To further expose the company’s eco-conscious manufacturing process, the company released a five-part mini-documentary called “Behind the Denim” in 2024, showcasing renewable cotton farms, laundries innovating eco-friendly washing and finishing techniques, and fabric factories and processes at the forefront of recycled denim. In the upcoming second season, i-D’s Lea Ogulami continues to host, exploring Diesel’s approach to circular design with her candid and humorous style. Over the course of three new episodes, Lea joins Diesel denim experts, including Creative Director Glenn Martens and Diesel Sustainability Ambassador Andrea Rosso, to reveal why Diesel denim is a lifelong investment. They delve deeper into the unique design details, manufacturing techniques and care tips that make Diesel denim so appealing. Inspired by early 2000s TV fashion news series with their natural, light-hearted dialogue, the film highlights denim’s surprising impact – the average person owns six pairs of jeans – with a humorous and candid attitude. Season 2 is produced in partnership with Create Sustain and directed by Marco Proserpio. Since its founding in 1978, Diesel has built its own DNA by distancing itself from traditional denim, luxury and lifestyle. More than 40 years later, the brand still embraces values ​​of rebellion, self-expression and freedom. Challenging the status quo is at the heart of Diesel’s innovative spirit. DIESEL: BEHIND THE DENIM Season 2 Episode 6: Heroes and Icons
https://prcdn.freetls.fastly.net/release_image/65964/31/65964-31-0e444470673f3c27661fa40040ab0b86-3900×2194.jpg Welcome to Season 2 of Diesel’s Behind the Denim. Three new episodes will focus on the key elements of creativity, craftsmanship and care that extend the life cycle of denim. This is the essence of
circularity. The first episode of Season 2, Episode 6, “Heroes and Icons,” begins at Diesel HQ in Breganze, Italy, where host Lea explores the denim archives with Creative Director Glenn Martens.
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https://prcdn.freetls.fastly.net/release_image/65964/31/65964-31-9f68e4bed2beb777fe2359082b2b0a67-3900×2194.jpg Together with the Diesel style team, we delve into iconic styles from the ’80s, ’90s and 2000s to rediscover the Diesel DNA in each pair of jeans – the fit, finish and denim construction that define the soul of the brand. And in the showroom, we discover Lea’s own “deep denim.”
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https://prcdn.freetls.fastly.net/release_image/65964/31/65964-31-48f245b1d1e242200d8785da3a487ff7-3900×2194.jpg In the next episode, Episode 7, we will investigate the durability of Diesel denim with Lea. To learn more about Diesel’s efforts to create products and designs that are better for people and the planet, please visit our website. Denim documentary “Behind” the Denim (Behind the Denim)” special site https://www.diesel.co.jp/ja/denim-documentary/ Click here for the special site for the “Diesel Rehab Denim” collection made from recycled waste.
https://www.diesel.co.jp/ja/diesel-rehab-denim/ ABOUT DIESEL Diesel is an innovative international lifestyle brand founded by Renzo Rosso in 1978. Rooted in denim mastery and evolving as a leader in premium fashion, Diesel is now a true alternative to the existing luxury market. Since 2020, Diesel’s collections have been overseen by Creative Director Glenn Martens, and the brand has collaborated with a wide range of lifestyle brands, from apparel, accessories, fragrances, watches and jewelry to interior design and real estate projects by Diesel Living. Discovering, supporting and nurturing creativity is in Diesel’s DNA, and its parent company, OTB, is an international fashion and luxury group that supports various world-renowned brands and companies. More information about this release *This email has been sent automatically, so please do not reply.