MCM “From Munich to Mars” Fall/Winter 2025 Campaign: Presenting the latest collection where the future and tradition intersect

MCM “From Munich to Mars” 2025 Fall/Winter Campaign: Introducing the latest collection where the future and tradition intersect ​
MCM FASHION GROUP JAPAN Inc. Press release: June 30, 2025 MCM “From Munich to Mars” 2025 Fall/Winter Campaign: Presenting the latest collection where the future and tradition intersect The first chapter of MCM’s space journey. A new collection from Munich for cybergalactic nomads.
https://prcdn.freetls.fastly.net/release_image/30922/96/30922-96-2beb2a2ab97831220f2cbc7bde144ece-3413×1920.jpg German luxury brand MCM has announced its “From Munich to Mars” Fall/Winter 2025 campaign. The Fall/Winter 2025 collection offers a new style that combines the future and craftsmanship for
“cybergalactic nomads” who live freely in the digital age. Image
URL: https://prcdn.freetls.fastly.net/release_image/30922/96/30922-96-9d31154712bdc913d90fa01671c88bed-3413×1920.jpg Inspired by retro-futurism (past designs that dream of the future), this collection is based on MCM’s iconic aesthetic and updates the design to combine functionality and innovation. The brand’s signature “Visetos” monogram also appears with a new look full of tech. Image
URL: https://prcdn.freetls.fastly.net/release_image/30922/96/30922-96-0a55801cf5e87e8123ed1792b1adb137-3415×1920.jpg Chapter 1: “Blue Visetos” where the deep sea and space intersect Blue Visetos is here, fusing the world of the “deep sea” expressed in Spring/Summer 2025 with this season’s theme of “space.” Bags such as weekenders and shoppers are highlighted with a vivid blue color to highlight their individuality. In addition, the “Aren Multi Backpack” uses real denim material to add texture and depth. The contrast between functional beauty and material texture creates a new presence.
https://prcdn.freetls.fastly.net/release_image/30922/96/30922-96-91a6bd4e9b6a2757a935f36bfbf9a553-1536×1920.jpg
https://prcdn.freetls.fastly.net/release_image/30922/96/30922-96-0aa2867be23efc77fb160870b4cb2d38-1536×1920.jpg This collection is divided into three chapters, and each line combines different colors, materials and shapes to create a fresh style. This is the first chapter announced today. Chapters 2 and 3 are scheduled to be released in the future. AI × Photography Creates a “Weightless” World ── MCM Questions the Future of Individuality The campaign visuals for this fall/winter collection were created in collaboration with photographer Vis Kid and director Katharina Korbjuhn. The setting is a brutalist building in the 13th arrondissement of Paris. Against the backdrop of inorganic and powerful architectural beauty, a fantastic visual that seems freed from gravity is developed by fusing “aesthetics of repetition” and “AI technology”. This visual blurs the boundary between reality and illusion, and asks the question, “What is individuality?” In today’s world where conformity pressure is growing, the beauty of “being different from others” is symbolically expressed with a floating feeling like weightlessness. PHOTO & DIRECTION：Vis Kid CREATIVE DIRECTION: Katharina Korbjuhn MODEL：Leni Voester, Hong Seong

https://prcdn.freetls.fastly.net/release_image/30922/96/30922-96-0e2f408caecdd6b1618a4c8da7a93a6c-805×485.jpg ABOUT MCM (Modern Creation München) Founded in Germany in 1976, MCM was born as an alternative to traditional luxury, creating unique, high-quality accessories and items to match the innovative and glamorous lifestyle that was popular in Munich in the 1970s. While inheriting its unique style, it is proposing the next generation of luxury for people with independent sensibilities of the new
generation. MCM currently operates 584 stores in 43 countries around the world, including Munich, Berlin, London, Paris, New York, Los Angeles, Tokyo and Seoul. Product Inquiry MCM GINZA HAUS 1 〈MCM GINZA HAUS 1〉 TEL 03-4520-7030