[Shimamura Co., Ltd.] Fashion Center Shimamura is holding an “Innerwear Fair”! Starting on Wednesday, July 2nd! Jointly developed products with underwear manufacturers and collaborative products with popular influencers will be available!
Shimamura Co., Ltd. Press release: June 30, 2025 To the media Fashion Center Shimamura is holding an “Innerwear Fair”! Starting on Wednesday, July 2nd! Jointly developed products with underwear manufacturers and collaboration products with popular influencers are available! Shimamura Co., Ltd. (Head office: 1-602-1 Kitabukuro-cho, Omiya-ku, Saitama-shi, Saitama Prefecture, CEO: Iichiro Takahashi) will hold an “Innerwear Fair” at Shimamura Fashion Center stores and online stores nationwide from Wednesday, July 2nd. ■”Shimamura Innerwear Fair” to be held!
https://prcdn.freetls.fastly.net/release_image/66095/269/66095-269-659c4ef0d7b29f4679db8106af096a95-1480×548.jpg The Innerwear Fair, which will be held from July 2 (Wednesday), will feature special offers and bargains on women’s bras and innerwear. ■Special project ●Shimamura x Triumph Private Label jointly developed products are now available! We will be selling bras that adapt to changes in your body shape, jointly developed with underwear manufacturer Triumph Private Label. ・Wired bra: 1,639 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/66095/269/66095-269-17f7dfd0e171d7c017e4eefd06a15e1d-1480×740.jpg *The product is an example This bra uses mesh material for the cups and back, making it lightweight and comfortable to wear. The back part is designed to prevent unevenness. ・Non-wired bra: 1,639 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/66095/269/66095-269-f5c6386630a9f7547936757f130ae06a-1480×740.jpg *The product is an example This is a luxuriously designed bra that uses an abundance of delicate lace. Mesh sheet is built into the back of the cup, so it is comfortable and non-wired while still maintaining a shape. ●Collaboration products with popular influencers We offer “petticoats with cups” and “innerwear with cups” that are stylish and comfortable to wear. ・Petticoat with cups: 1,419 yen including tax (MUMU collaboration product) ・Innerwear with cups: 1,199 yen including tax (TERA collaboration product)
https://prcdn.freetls.fastly.net/release_image/66095/269/66095-269-774dd7b2bf85235255dccafb69312f8d-740×740.jpg 1,419 yen including tax (MUMU)
https://prcdn.freetls.fastly.net/release_image/66095/269/66095-269-61c879fd40a6077641223759a7acec76-740×740.jpg 1,419 yen including tax (MUMU)
https://prcdn.freetls.fastly.net/release_image/66095/269/66095-269-8341a1cee9df4da8663fb8dc3abf7859-740×740.jpg 1,199 yen including tax (TERA) *The product is an example A non-wired bra and shorts are available as a set. – Non-wired bra: 1,639 yen (tax included) – Shorts: 649 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/66095/269/66095-269-c738fa311a441391b8b375fb3183bc7b-740×740.jpg 1,639 yen including tax (Hina)
https://prcdn.freetls.fastly.net/release_image/66095/269/66095-269-5e68e22ef49f2bc7cc6f0d2e6c2c567e-740×740.jpg 649 yen including tax (Hina)
https://prcdn.freetls.fastly.net/release_image/66095/269/66095-269-959b8bc8f0030d481f3ad4f14c0fb864-740×740.jpg 1,639 yen including tax (Yuri Okada)
https://prcdn.freetls.fastly.net/release_image/66095/269/66095-269-07696218bc801c3c80d3c505639084a2-740×740.jpg 649 yen including tax (Yuri Okada) *The product is an example ●GUNZE “Kirei Labo” Recommended Summer Products From the popular series “Kireilabo,” we have two types of cool innerwear for summer. ＜Refreshing Mesh＞ This product is made of a cool material with excellent moisture absorption and quick-drying properties, making it refreshing to wear. Cupped innerwear: 1,639 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/66095/269/66095-269-315377af70b44cd4f344f80890fecc02-1480×740.jpg *The product is an example. ＜Smooth, strong twisted cotton＞ This product has a smooth texture and is less likely to stick to your skin due to sweat. Cupped innerwear: 1,639 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/66095/269/66095-269-c371bd9915e648aa13bfef1759f5463f-1480×740.jpg *The product is an example. ●Happy Bag (store-only) We have great value happy bags available exclusively at the Inner Fair. A 5-piece set of shorts and a 3-piece set of sanitary shorts will be on sale at the bargain price of 1,100 yen including tax. ■Shimamura official app and SNS here https://www.shimamura.gr.jp/sns/index_pc_240418.php ■Search for your nearest store here
https://www.shimamura.gr.jp/shop/?corp=1 ■Contact Information Public Relations Office shimamurapress@shimamura.gr.jp Main phone number: 048-631-2111 (Hours: Weekdays 10:00-17:00) *This email has been sent automatically, so please do not reply.
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