Survey of 140 women in uniforms Survey on what they want from uniforms and their concerns | Planning a new product that matches the real feelings of working women

[Survey of 140 women who wear uniforms] Survey on what they want from uniforms and their concerns | Planning a new product that matches the real feelings of working women ​
Yagi Corporation Co., Ltd. Press release: July 1, 2025 [Survey of 140 women who wear uniforms] Survey on what they want from uniforms and their concerns | Planning a new product that matches the real feelings of working women
https://prcdn.freetls.fastly.net/release_image/153639/6/153639-6-e4f03b8ec6135f4b376103560b1b1128-1920×1280.jpg Unilady, a uniform brand developed by Yagi Corporation (Headquarters: 2-80 Toiyacho, Kanazawa City, Ishikawa Prefecture / CEO: Keiichiro Yagi), conducted a survey of 140 women who work in uniforms regarding “what they want from a uniform and their concerns.” [Survey overview] Survey period: February 12, 2025 to March 7, 2025 Number of valid respondents: 140 people Survey subjects: Women who work in uniform Survey subjects: Various industries such as clerical work, service industry, manufacturing, medical and welfare industries Survey method: Web survey ■The most desired part of design is “looking neat” Image
URL: https://prcdn.freetls.fastly.net/release_image/153639/6/153639-6-f2e2995dc7f2ad1c697e104d6cc8ef05-2320×1678.jpg When asked about the design of the uniform, the most common answer was “looking neat” at 89%, followed by “being able to wear it off-duty” at 80%. This shows that people want a design that looks good not only during work hours, but can also be worn during off-duty hours such as lunch time and commuting. ■The most desirable feature is “comfort”
https://prcdn.freetls.fastly.net/release_image/153639/6/153639-6-cda389e5f477e7a9d3df697916abaf4d-2320×1678.jpg When asked about the functions of uniforms, the most common answer was “comfortable to wear” at 86%. In addition, “washable and easy to care for” was also high at 82%, indicating a desire for the ease of care that is unique to uniforms. ■The most popular part of the bottom is the silhouette
https://prcdn.freetls.fastly.net/release_image/153639/6/153639-6-1bc566c0a76f9306a42581817321a5c3-2320×1678.jpg We found that many women have concerns about the silhouette of their pants, such as “The silhouette of my pants is unfashionable and makes me look fat (Office worker, 50s)” and “The size of my waist and hips doesn’t match (Office worker, 40s).” This shows that many women want to pay attention to the silhouette of their pants because they wear them every day. ■Percentage of people who feel that uniforms “don’t suit me” by generation
https://prcdn.freetls.fastly.net/release_image/153639/6/153639-6-f3e0f71df494eb0eb5cc4250b47d3b66-2320×1678.jpg When women in their 20s to 60s were asked to answer the question, the percentage who answered “yes” was low across all generations, at 33% to 39%. This suggests that people of all ages have a positive impression of uniforms. ■From the Unilady Catalog Editorial Department
https://prcdn.freetls.fastly.net/release_image/153639/6/153639-6-789eaf6849d1707df616a5477a84cc58-2059×2635.jpg This survey shows that there is a demand for versatile designs that can be worn in a variety of situations while still maintaining a neat impression as work clothes. In addition, comfort and ease of care are also important factors in choosing a uniform. Uniforms need to be constantly updated to accommodate the diversification of work styles and changes in society. Unilady’s new products this season are developed based on the real voices of working women. Please see the product details in the “Unilady 2025-2026 Autumn-Winter & Spring” catalog. Click here for the digital catalogue ■About Unilady Unilady, a uniform brand developed by Yagi Corporation Co., Ltd. (Head office: 2-80 Toiyacho, Kanazawa City, Ishikawa Prefecture / President and CEO: Keiichiro Yagi), is promoting a uniform style that is close to working women with the concept of “Let’s enjoy uniforms more!”. We will listen to real voices and challenge ourselves to create new clothes that enhance the wearer’s individuality and the company’s creativity with the diversity and unique ideas that the times demand. Unilady brand site is here ​ *This email has been sent automatically, so please do not reply.