Star Seas Co., Ltd. Star Seas Co., Ltd. begins full-scale domestic expansion of Italian luxury brand

【Star Seas Co., Ltd.】 Star Seas Co., Ltd. begins full-scale domestic expansion of Italian luxury brand ​ Star Seas Co., Ltd. Press Release: July 1, 2025 Attention Media Starseeds Co., Ltd. begins full-scale domestic expansion of Italian luxury brand “Off-White(TM)” and “Palm Angels” have signed an exclusive distributorship contract in Japan. On June 30, 2025, Star Seas Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Masatoshi Suzuki; TSE Standard Market: Code No. 3083) announced that it has signed an exclusive sales agency agreement for the Italian luxury streetwear brands “Off-White(TM)” and “Palm Angels” in Japan with SportLux General Trading FZCO (hereinafter referred to as the “Licensee”), which has been granted a master license by OW Brand Holdings and Palm Angels Brand Holdings LLC (hereinafter referred to as the “Licensor”), focusing on their high growth potential in the Japanese market and their global brand value. In addition, we have acquired non-exclusive rights to open and operate mainline stores (direct retail stores) bearing the brand name “Off-White(TM)” and “Palm Angels”. ■Reasons for concluding an exclusive sales agency contract and acquiring the right to operate a mainline store in the Japanese market As a SPA (manufacturing retailer) company whose main business is the manufacture and sale of clothing and fashion accessories, we have been providing high-quality and fashionable products to customers in Japan and overseas since our founding. Currently, with a wide brand portfolio, we have developed a
multi-layered sales channel that combines directly managed stores and wholesale to meet diversifying consumer needs. Recently, the apparel industry has been undergoing structural changes such as the
penetration of fast fashion, the fragmentation of values, the expansion of sustainability orientation, and the digital shift, making it difficult to maintain competitiveness with product strength alone. As “value-driven consumption,” which resonates with the worldview and background of brands, especially among Gen Z and millennials, becomes mainstream, we are being asked to develop our brands with an emphasis on storytelling (a marketing method that tells the brand as a story by incorporating emotions, experiences, background, etc.) and experience value, rather than just selling. In this business environment, we consider our exclusive sales agency contracts with the globally acclaimed luxury streetwear brands “Off-White(TM)” and “Palm Angels” and our acquisition of the rights to operate mainline stores in the Japanese market to be extremely significant strategic investments in improving our brand value in the medium to long term.
https://prcdn.freetls.fastly.net/release_image/88876/31/88876-31-89593d34329239c567203078725b0197-249×249.jpg “Off-White(TM)”
https://prcdn.freetls.fastly.net/release_image/88876/31/88876-31-f274dc2b0df2bff3ddd71f6f3ecff390-199×249.jpg “Palm Angels” In addition, we believe that the impact of inbound tourism on consumption in the Japanese market cannot be ignored, and we plan to strengthen the development of urban stores in the future. In addition, based on our unique perspective that “things that are hard to buy sell,” we would like to provide the market with products that are in line with the trends of the times. In addition, this contract with “Off-White(TM)” and “Palm Angels” includes the right to sell products based on our own design proposals, up to a maximum of 25% of total sales. With this, we will strive to create new value by leveraging the brand power of “Off-White(TM)” and “Palm Angels,” which are world-famous. In addition, going forward, we aim to create sustainable brand value that will resonate with the next generation by combining the operational know-how we have cultivated with the innovation and worldview of “Off-White(TM)” and “Palm Angels.” ■Outline of the conclusion of the exclusive sales agency contract and the acquisition of the right to operate mainline stores in the Japanese market 1. Contracting party: SportLux General Trading FZCO (JAFZA One, 11th floor, Office, Dubai, UAE) No.11822) 2. Brand name: “Off-White(TM)” “Palm” Angels” 3. Contract form: – Exclusive distributor contract for Off-White(TM) and Palm Angels products (mainly men’s and women’s footwear) in Japan – Non-exclusive rights to open and operate mainline stores bearing the Off-White(TM) and Palm Angels brand names 4. Target area: All of Japan 5. Target products: Men’s and women’s footwear bearing the “Off-White(TM)” and “Palm Angels” trademarks 6. Distribution definition: Expansion to retailers and distribution channels that the licensee has approved as complying with the brand standards 7. Sales channels: Our directly managed stores, EC, department stores, select shops, etc. 8. Marketing measures: In order to increase brand awareness, we plan to invest 10% of planned sales as marketing and promotion expenses ■About Licensee SportLux General Trading FZCO SportLux General Trading FZCO is a company based in Jebel Ali Free Zone (JAFZA) in Dubai, United Arab Emirates (UAE). JAFZA is known as one of the world’s leading free trade zones, and is an area where many major international companies and brands have established operations. The company holds a general trading license officially approved by the UAE government and handles license management and strategic product distribution partnerships for multiple luxury brands in the Middle East and Asian markets. Image
URL: https://prcdn.freetls.fastly.net/release_image/88876/31/88876-31-4be074184f9176be88fbb39a90cd676a-466×247.jpg Currently, the company is the global master licensee of the
“Off-White(TM)” and “Palm Angels” brands, and is a licenser under OW Brand Holdings and Palm Angels Brand Holdings. Based on the contract with the LLC, we are currently selecting and concluding contracts with sales agents and management partners in each country, and the conclusion of this exclusive sales agent agreement for the Japanese market is positioned as part of this global strategy.
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https://prcdn.freetls.fastly.net/release_image/88876/31/88876-31-9ff90e000b44a1e0d1fada9884675a9b-505×291.jpg ■Licensor overview (1) About OW Brand Holdings OW Brand Holdings is a company that manages the master brand rights of the luxury streetwear brand “Off-White(TM)” established in Milan, Italy in 2013. The company plays a central role in the brand strategy, IP management, and global expansion of “Off-White(TM)”. Off-White(TM) was founded in 2013 by American Virgil Abloh, who is known for his cross-disciplinary creativity in architecture, art, and music. The brand has a visually strong design language, including graphic motifs such as diagonal lines and arrows, and structured silhouettes, and has pioneered a new trend of fusing streetwear and high fashion. The brand’s products, which use high-quality materials made in Italy, have established an international reputation through innovative collaborations with Nike, IKEA, Moncler, Jimmy Choo, and others.
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https://prcdn.freetls.fastly.net/release_image/88876/31/88876-31-c2208b383a412b5438d9c9917bcee5a4-214×214.jpg The brand’s products are manufactured and sold through New Guards Group (NGG), also based in Milan, which became a subsidiary of British luxury e-commerce giant Farfetch in 2021. This further strengthens the company’s global supply system and brand development capabilities. In addition, Farfetch has signed a master license agreement with Dubai-based SportLux General Trading FZCO to strategically expand “Off-White(TM)” in growing markets, particularly in the Middle East and Asia. As a licensee in the region, SportLux General Trading FZCO is responsible for developing the brand in each market, and this agreement with our company is positioned as part of that effort. (2) About Palm Angels Brand Holdings LLC Palm Angels Brand Holdings LLC is the operating company of the luxury streetwear brand “Palm Angels”, which was established in Milan, Italy in 2015. The founder, Francesco Ragazzi, has experience as an art director for Moncler, and the brand was born from a photo book he published in 2014 documenting the skater culture in Los Angeles. The brand’s worldview is a fusion of American West Coast skate culture and 90s subculture with traditional Italian tailoring techniques (sartorial) and high-quality materials. Its bold graphics, oversized silhouettes, and striking color palettes are popular among fashion-conscious young people around the world.
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https://prcdn.freetls.fastly.net/release_image/88876/31/88876-31-466196c791b4d607cd34cf4356259d0d-215×217.jpg As a global expansion, we have stores in major cities such as Milan, Miami, Las Vegas, New York, Los Angeles, Paris, and Seoul. We are currently shifting our strategy from a wholesale model to a direct sales model, and are working on a plan to increase the direct sales ratio to 30%. (Major collaborations) ・Moncler Genius: Collection including campaign featuring Naomi Campbell ・MoneyGram Haas F1 Team: Producing race suits and garage designs in collaboration with F1 teams ・Revlon: Plans to launch first fragrance in 2027 ・MATE.BIKE: Limited collection with Danish e-bike brand In terms of expansion in the Japanese market, a pop-up store was held at “GINZA SIX” for the first time in six years in 2023, where limited collections and collaboration items with F1 were developed. This contract marks the first official exclusive sales system and store expansion in the Japanese market. The brand is currently part of the New Guards Group (a company that also owns Off-White, Heron Preston, etc.), which was acquired by British luxury e-commerce giant Farfetch in 2021. ■Future Developments Our company aims to grow in the Japanese market through the following strategies, taking full advantage of the international recognition and fashionability of both the “Off-White(TM)” and “Palm Angels” brands. 1. Opening of mainline stores: ・The first store is scheduled to open in a major commercial facility in Tokyo in the fall of 2025 ・Plans to continue expanding into urban areas such as Osaka, Nagoya, and Fukuoka 2. Marketing strategy: ・Attract customers and generate buzz through domestic and international collaborations and limited items ・Penetrate into the Z generation through tie-ups with influencers and artists 3. Sales strategy: – Promote omnichannel strategy and expand customer touchpoints through collaboration with direct EC and premium retailers. ■Contact Information Starseeds Co., Ltd. Management Department, Horinaka Akihiro TEL: 03-6721-5891 E-mail:
hironaka@starseeds.co.jp URL: https://starseeds.co.jp/ *This email has been sent automatically, so please do not reply.