Adidas Japan Co., Ltd. Speed ​​and explosiveness. Introducing the new Adidas soccer cleats “F50” model, wh ich delivers game-winning speed.

【Adidas Japan Co., Ltd.】 Explosive speed. Introducing the new Adidas soccer cleats “F50” model, delivering game-winning speed. ​ Adidas Japan Co., Ltd. Press release: July 1, 2025 Explosive speed. Introducing the new Adidas soccer cleats “F50” model, delivering game-winning speed. Pre-sale from 5pm on Tuesday, July 1st, 2025, general sale from midnight on Tuesday, July 8th, 2025
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-1ae6c63f955ceec102d45554cd6cfff7-1596×868.jpg URL: https://www.adidas.jp/football_main_franchise Adidas Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Kohei Hagio) is announcing a new model of soccer cleats, “F50″, which delivers the speed to win the game. Some products will be available in advance at the Adidas online shop and Adidas app from 5:00 p.m. on Tuesday, July 1, 2025, and at Adidas directly managed stores from Wednesday, July 2.The products will be available at Adidas retailers from Tuesday, July 8. About “F50” adidas offers the COPACOPA, which provides unwavering control at any time, and the APREDATOR”, a speed franchise that brings the speed to win games “F50” has three franchises. “F50” combines lightness and cushioning with a fiber touch upper. The sole is equipped with the Sprint Frame 360, which accelerates in multiple directions and provides sharp speed. The Sprint Web on the upper surface has been updated with a more precise 3D structure than the current model, which improves ball control accuracy during high-speed play. The Compression Fit Tunnel Tongue firmly secures the midfoot and supports stable play. In addition, to celebrate the release of the “F50”, we held a launch event DREAM ROAD SELECTION “THE FAST” on Wednesday, June 18th. In addition to introducing the products, the event also featured a time attack event in which U-16 players from teams participating in the Takamadonomiya Trophy JFA Premier/Prince League, the next generation of players, tried their speed limits while wearing the cleats, as well as “THE FAST,” a selection event featuring U-16 players that was well received last year. Matsumoto Taisuke from Shohei High School was selected as an outstanding player and was presented with the right to participate in the “JFA Adidas DREAM ROAD Development Generation Support Project” and one year of Adidas product support. Technology of “F50”
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-64699360d6d411bd5cadd4d1e02ba27a-454×333.jpg Point 1. Fiber touch upper Upper material with engineered mesh upper and surface treatment. Lightweight and provides support where you need it, contributing to speed.
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-74e52d76cc83b509e8cf8354ae56d438-465×343.jpg Point 2. Sprint Web High-definition 3D texture contributes to ball control during high-speed dribbling.
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-d397cd8207d250b07ff56e2252b8d7d8-435×348.jpg Point 3. Compression fit tunnel tongue A tunnel-shaped tongue made of stretchy material strategically reinforced with TPU that covers the midfoot. It contributes to improved fit and hold during fast movements. Comments from players who wear the “F50”
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-6c91f20c4bd7f41cc62a20db6a2e9f39-303×303.jpg Comments from Takefusa Kubo The “F50” makes it easy to control the ball even when I’m going fast and making small touches, and it helps me play without losing speed. It brings out my speed and is very reliable.
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-87cbfefbd71759a3b4a0f076ac1da213-303×303.jpg Yuse Sugawara wearing comment The “F50” helps me accelerate when I’m making intense up and down movements. It’s also stable when I’m turning back, so I can play without stress.
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-0ce000382b783e3fc75c538aecb66493-303×304.jpg Comments from Taiki Sekine The “F50” responds well when accelerating, and it’s easy to move smoothly when switching from offense to defense. I feel like I can keep up with the opposing player without any delay when I face him.
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-2a4199dd4799e0531ff04d6e78ee7bf1-303×303.jpg Comments worn by Shindai Hosoya I feel like my first step is faster. The “F50” is a spike that gives me confidence when moving in front of the goal.
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-e5fcac11c80cd54e4df795cb8506af6d-303×303.jpg Comments worn by Kota Tawara Tsukuda The “F50” fits naturally to your feet, and when you pick up speed, the ball touch is excellent. It has a good balance of lightness and resilience, so you can run freely up and down the pitch.
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-8e32fad27c879863d1c8f64941421b0c-303×303.jpg Comments from Ryunosuke Sato The “F50” grips the ground firmly, so I can play with confidence. The opening is also one piece, so I feel like my feet are attached to the shoe.
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-5d314fb0e41c5770ca61085cb919145c-848×835.jpg Miyazawa Hinata’s comments on wearing the jersey The “F50” gave me the feeling that I could take my first step smoothly. My feet don’t shake even when I pick up speed, so it’s easy to get into my preferred form. I feel like my movements are sharper and I feel like I’m catching up to the ball more easily than usual.
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-c4a49add3e76bef9316591d98c8c019f-303×303.jpg Comments from Aoba Fujino The shoes were very stable during play, and I was able to move smoothly even when turning. Even when I was picking up speed, I had a good sense of my feet, so it was easy to control the ball and adjust my body direction, and I felt like I could play in a wider range of positions. I think these shoes are a reliable choice for players in positions that require a lot of quick movements. Players who will wear “F50”: Iwasaki Yuto/Kagawa Shinji/Kato Sei/Saito Mitsuki/Sakai Shunya/Sasaki Masashi/Sato Ryunosuke/Sugawara
Yusei/Tsunemoto Keigo/Nakagawa Teruhito/Nakano Shinya/Nakamura Takumi/Nagato Katsuya/Bangunagunde Yoshifu/Hijikata Maya/Hirao Chika/Fujimoto Hiroya/Miyoshi Koji/Muto Yoshinori/Yamamoto
Masahito/Yamamoto Yuzuki (*50 alphabetical order) “F50” product lineup (partial)
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-737e1f3e430e48ac58100021b8a700bb-264×131.jpg ■ F50 FG Price: ¥33,000 (tax included) Size: 24.0cm-30.0cm Product number: JS3211 Color: Purple Rush/Footwear White/Lucid Lemon Image
URL: https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-881820f353369edf6f0e6eb30ef0a3b7-269×132.jpg ■ F50 ELITE AG Price: ¥29,700 (tax included) Size: 22.0cm-30.5cm Product number: JH7638 Color: Purple Rush/Footwear White/Lucid Lemon
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-c7fa52b26bc04089f613cb4069cbd620-285×135.jpg ■ F50 ELITE FG Price: ¥29,700 (tax included) Size: 22.0cm-31.5cm Product number: JH7615 Color: Purple Rush/Footwear White/Lucid Lemon
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-51698be7cbe4caeba4f1f3f2fee13824-276×122.jpg ■ F50 ELITE HG/AG JAPAN Price: ¥23,100 (tax included) Size:
24.5cm-29cm Product number: JH7645 Color: Purple Rush/Footwear White/Lucid Lemon
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-87e03741a029cb7372924160d1ecbc50-271×144.jpg ■ F50 PRO TF Price: ¥16,500 (tax included) Size: 22.0cm-29.5cm Product number: JH7665 Color: Purple Rush/Footwear White/Lucid Lemon Image
URL: https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-ce7af524a8f4b24713455ea6fb18ea00-261×128.jpg ■ F50 LEAGUE TF Price: ¥11,000 (tax included) Size: 24.5cm-30.0cm Product number: JH7724 Color: Purple Rush/Footwear White/Lucid Lemon
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-91c2c44d1e91afc0fed8af6fdc99c9df-264×144.jpg ■ F50 SPARKFUSION LEAGUE FG/AG Price: ¥11,000 (tax included) Size: 24.5cm-31.5cm Product number: JI0012 Color: Violet Tone/Lucid Lemon/Purple Rush
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-8eeb8f7d4c8e0cba5c1424edb8bafb37-271×122.jpg ■ F50 CLUB TF Price: ¥8,250 (tax included) Size: 24.5cm-31.0cm Product number: JI0026 Color: Purple Rush/Footwear White/Lucid Lemon ※ELITE comes with two types of insoles: SPEED and COMFORT. ※All prices are our own store prices. ※All sizes are the weight of 27cm (one shoe). The effect of “F50” on players Real 92% speed increase rate* *U-16 player belonging to a team participating in the Takamadonomiya Trophy JFA U-18 Premier/Prince League
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-3bb312f40494703a5860c283c16b78b4-1200×628.jpg In a survey conducted by Adidas in June 2025 targeting U-16 players from teams participating in the Takamado Trophy JFA U-18
Premier/Prince League, 23 out of 25 players (92%) said they felt an increase in speed after wearing the F50. 4 out of 25 players improved by 0.1 seconds or more* *Member of a team participating in the Takamadonomiya Trophy JFA U-18 Premier/Prince League U-16 player
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-4184284dcc820f7f280e12f959e5d637-940×527.png In a 30m sprint test conducted by Adidas in June 2025 on a natural grass soccer pitch (targeting U-16 players from teams participating in the Takamado Trophy JFA Premier/Prince League), 4 out of 25
participants improved their times by more than 0.1 seconds compared to before the test. *Photocell sensors were used for measurements, and installation and measurement work was carried out by staff familiar with handling measuring equipment. Campaign Implementation Overview To become an adiClub member: Takefusa Kubo Get a free autographed copy of “F50”!
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-86a9a85e99d4d0c358e8e317fca26804-1080×1080.jpg To commemorate the release of the new “F50” model, we will be giving away “F50” spikes autographed by Takefusa Kubo to two lucky adiClub members who apply. Period: July 1st to July 31st 23:59, sent to winners after August 1st URL: https://go.adidas.com/ihha/c3lxovsk We are running a campaign where purchasers can receive a cooling neck with the Adidas logo!
https://prcdn.freetls.fastly.net/release_image/3301/1014/3301-1014-e9e973d53bedc92d0e24c418cf5c026b-1302×729.jpg For club players who play in the heat, we are running a campaign where customers who purchase Adidas soccer shoes for 5,000 yen or more (tax included) will receive a cooling neck with the Adidas logo, which will be useful for practicing in hot weather. The campaign will be held at approximately 700 Adidas stores nationwide, including the Adidas online store, from Friday, August 1, 2025. It will end as soon as stock runs out. *The store/site available may change without notice *Image is for illustrative purposes only. The design may be subject to some changes. Store information for “F50” (F50) Adidas Brand Center RAYARD MIYASHITA PARK Shibuya Adidas Brand Core Store Osaka Adidas App https://www.adidas.jp/mobileapps Adidas Online Shop
https://www.adidas.jp/ ・Adidas Soccer https://www.adidas.jp/football ・Adidas soccer related products https://www.adidas.jp/Soccer ・Adidas Soccer Spikes https://www.adidas.jp/Spikes-Soccer ・Adidas Soccer Shoes https://www.adidas.jp/Shoes-Soccer ・Adidas Soccer Wear
https://www.adidas.jp/wear/clothes-soccer ・Adidas Soccer Accessories https://www.adidas.jp/Accessories-Soccer Other stores that sell adidas in approximately 700 other stores nationwide. (C)2025 adidas Japan K.K. adidas, the 3-Bar logo, the 3-Stripes mark, Predator, F50, Y-3 and Climacool are trademarks of adidas. Adidas Call Center Tel: 03-6732-5461 (Excluding Saturdays, Sundays, holidays, 9:30-18:00) Details about this release *This email will be sent automatically, so please refrain from replying.