Korea NOMANUAL officially launches in Japan

[Korea] NOMANUAL officially arrives in Japan ​
Beyoncourt Co., Ltd. Press release: July 3, 2025 [Korea] NOMANUAL officially launches in Japan BeyondCool starts expansion in Japan The next-generation street brand “NOMANUAL” from Seoul, Korea will begin full-scale expansion into the Japanese market through the curation of Beyond Cool Co., Ltd. (Head office:
Shibuya-ku, Tokyo; CEO: Yushi Arai).
https://prcdn.freetls.fastly.net/release_image/119496/92/119496-92-954a833862c977df46667b74104b5c31-2000×2000.jpg The products will be available from Friday, July 4, 2025 at BeyondCool TOKYO (Harajuku), BeyondCool Castle (Shinsaibashi, Osaka), ZOZOTOWN, and CAViAR PRODUCTS. The first release features a lineup of carefully selected items, including T-shirts and caps that symbolize the brand. The free designs that break through preconceived notions and the bold, honest expressions bring new possibilities to everyday style. Image
URL: https://prcdn.freetls.fastly.net/release_image/119496/92/119496-92-e1644e3b91c029fc82ac10730b295dfe-2000×2500.jpg Established in Seoul in 2017, NOMANUAL has pursued innovative creations that are not bound by stereotypes, with the keywords “Exploration,” “Deconstruction,” and “Borderless.” Diverse products with different elements are organically fused together to create a new context. NOMANUAL’s mission is to encourage free expression for people who are not bound by existing rules and to redefine values ​​with a rough but honest style. We aim to be more than just a brand, but a cultural movement that walks with people who are not afraid of change. The brand targets a wide range of generations, from late teens to late 30s, with a focus on young, fashion-forward people in their early 20s to early 30s. Online sales are primarily made up of male users, but in physical stores the brand is also popular with female customers, and is a genderless brand that caters to a variety of styles. Image
URL: https://prcdn.freetls.fastly.net/release_image/119496/92/119496-92-39d2dc592327e314f4ab6f72960c7c96-1599×1999.jpg Curated T-Shirts Price: 6,600 yen to 8,250 yen (tax included) Image
URL: https://prcdn.freetls.fastly.net/release_image/119496/92/119496-92-458e191a136b78b771905cad6bc39b4c-2000×2500.jpg
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https://prcdn.freetls.fastly.net/release_image/119496/92/119496-92-f1b26b2fbfea951094106d4c1a7b7086-1200×1200.jpg Curated Caps Price: 6,600 yen to 7,700 yen (tax included) Image
URL: https://prcdn.freetls.fastly.net/release_image/119496/92/119496-92-69f69054ac6ef3e85f2df7c6e928e074-1200×1200.jpg
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https://prcdn.freetls.fastly.net/release_image/119496/92/119496-92-8cce6ce7409ea31e0153052a7427d89a-1666×1999.jpg Curated Pants Price: 10,450 yen to 25,300 yen (tax included) Image
URL: https://prcdn.freetls.fastly.net/release_image/119496/92/119496-92-fabe3da20d0f6e5b3a48e691ce5c2ed3-1500×1800.jpg
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https://prcdn.freetls.fastly.net/releas
e_image/119496/92/119496-92-83e705c814072151471d903cc779bce1-1200×1200.jpg NOMANUAL Founded in Seoul in 2017. A fashion brand that breaks down preconceived notions and pursues a free and innovative street style. It is highly popular at major department stores in Korea and online at MUSINSA, and is strengthening its global expansion. NOMANUAL official website: https://www.nomanual-shop.com
▼Sales Stores BeyondCool TOKYO (Harajuku, Tokyo) BeyondCool Castle
(Shinsaibashi, Osaka) CAViAR PRODUCTS
(https://www.caviar-products.jp/) ZOZOTOWN, etc. ▼Customer Inquiries Beyoncourt Co., Ltd. 3-13-22-207 Sendagaya, Shibuya-ku, Tokyo TEL: 03-6804-5201