rienda: Promoting digital transformation with a view to everything from development to sales promotion

rienda (Rien-da) Promoting DX with a view to development and sales promotion ​
Baroque Japan Limited Press release: July 4, 2025 rienda (Rien-da) Promotes DX with a view to development and sales promotion A new initiative that addresses industry issues while enhancing brand value
https://prcdn.freetls.fastly.net/release_image/14511/984/14511-984-4269f30d11bca3ee7202139ba1e49058-3900×2754.jpg rienda, a fashion brand developed by Baroque Japan Limited
(Headquarters: Meguro-ku, Tokyo; President and CEO: Hiroyuki Murai), has fully launched apparel DX initiatives that cover everything from product development to sales promotion, and has introduced a new process that utilizes 3D technology. Details This initiative clarifies the direction of development early on by sharing visuals close to the final product from the early planning stages. This has significantly improved the speed and accuracy of decision-making, while optimizing the time, manpower, and costs involved in sample production and photography. Furthermore, by utilizing 3D data, it is possible to visualize the MD composition and styling before the sample is completed, allowing the entire team to see the overall product picture and make more accurate composition decisions. The ability to achieve consistency in the composition, including quantity and deployment balance, has also led to improved development quality and
reproducibility.
https://prcdn.freetls.fastly.net/release_image/14511/984/14511-984-1d24afd1bfbfde73d6f5720db80bdd65-1188×398.png Such digital use has had a certain effect on the labor shortage and personalization issues faced by the entire apparel industry, and has also contributed to the realization of a sustainable product development system by reducing work load and systematizing it. These efforts are made using Leon International Co., Ltd.’s VDM (Visualized Design Manufacturing). In cooperation with the company, we are gradually promoting digital transformation.
https://prcdn.freetls.fastly.net/release_image/14511/984/14511-984-a6f6ffd83fb59beff2e67e7cb4f2f486-1248×700.png rienda will continue to pursue the future of clothing production, improving expressiveness, reproducibility, and speed, based on the sensibility and style that the brand has always valued.
＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿ about 【LEON INTERNATIONAL】 LEON INTERNATIONAL Co., Ltd. is a company that has been working on planning and producing apparel products with many brands through the OEM/ODM business. With the strengths of flexible response to capture the needs of the times and a consistent service system from planning to production and sales promotion support, we provide support aimed at maximizing brand value. In recent years, in order to respond to the challenges facing the apparel industry, we have created a new development flow called “VDM (Visualized Design Manufacturing)” that actively incorporates advanced technologies such as 3D and AI. We support the promotion of DX for each brand as a mechanism that achieves both reproducibility, speed, and labor saving. The
expressiveness of fashion and the efficiency of the production site. In order to achieve this balance, we will continue to pursue more practical and sustainable ways of development.
＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿ rienda BRAND CONCEPT Femininity with a mature edge Attracts people with its elegance Expresses such a sensual design ~The beauty of being yourself is essential~ rienda WEB STORE: https://www.ec-store.net/sws/r/rSRIENDA/ rienda Instagram：＠rienda_official rienda Twitter(X)：＠_rienda rienda TikTok: @riendastyle.official ＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿ ・Name: Baroque Japan Limited (Tokyo Stock Exchange Prime Market, Stock Code 3548) ・ Founded: March 2000 ・ Representative: President and CEO Murai Hiroyuki ・ Location: 153-0042 Sumitomo Fudosan Aobadai Hills 4-7-7 Aobadai, Meguro-ku, Tokyo (Company website):
https://www.baroque-global.com (Official online store):
https://www.ec-store.net More details about this release *This email was sent automatically, so please do not reply.