Try it and your world will change a little. This summer, Megane Ichiba will release a new commercial for “#Let’s Make Your Colorlen Debut!”

Try it and your world will change a little. This summer, Megane Ichiba will release a new commercial for “#Let’s Make Your Color Lens Debut!” ​
Megane Top Co., Ltd. Press release: July 4, 2025 To media
representatives Give it a try and your world will change a little. This summer, Megane Ichiba will release a new commercial with the theme “#Let’s Make Your Color Lens Debut!”
https://prcdn.freetls.fastly.net/release_image/96543/224/96543-224-5ed8034ed8a0d7b52bda312ba79fa2a9-1920×1080.jpg Meganeichiba will begin airing the new TV commercial “Colorlen Debut Edition” starring actress Riho Yoshioka nationwide from Friday, July 4, 2025. Fashionable and UV protection! We recommend light color lenses for everyday use! “I want to look fashionable and protect my eyes from UV rays. But I’m not a fan of sunglasses…” Light color lenses from Megane Ichiba are perfect for people like you. Light colors reduce glare and gently improve the impression of your eyes, making them ideal not only for outdoor activities such as driving, golfing, and leisure, but also for everyday use. They come in a wide variety of colors, including blue, gray, and pink, so you can choose one to match your fashion. Light colors provide a natural look and provide solid UV protection, making them easy to incorporate into your everyday outfits and improving the impression of your eyes. Choose from over 100 types! Color Lenses at Megane Ichiba Megane Ichiba offers over 100 types of color lenses, including light colors with a concentration of 15% to 35%. The main colors are brown, gray, green, blue, yellow, and pink. At Megane Ichiba stores, we make full use of the characteristics and functions of each color to propose color lenses that are best suited to our customers’ needs and lifestyles. Color lens lineup
https://prcdn.freetls.fastly.net/release_image/96543/224/96543-224-6b700cf95d7723f52599b984c3863225-2339×2700.png It’s not just stylish! Megane Ichiba’s color lenses cut 99.9% of UV rays All of Megane Ichiba’s color lenses come standard with a 99.9% UV cut function that protects your eyes from not only glare but also UV rays. They protect your eyes from the harsh summer sun, and are also stain-resistant and water-repellent, making them comfortable lenses that are easy to maintain on a daily basis even during seasons when you are prone to getting tired of sebum and sweat. By combining with over 1,000 types of frames, you can find what suits you best! To help you find the perfect pair of glasses, you can freely combine over 1,000 different frames and 100 different color lenses. You can choose the frame type, light color lens density, and color nuance in detail, so you can create the perfect pair of glasses to suit your mood and the occasion.
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https://prcdn.freetls.fastly.net/release_image/96543/224/96543-224-d46898f6df4ab5af4f3b15485a34bf0e-1240×874.jpg “Find the frame and color that suits you!” Free diagnosis is now available At Megane Ichiba stores, we offer free “face type diagnosis” and “color type diagnosis” to help you find the glasses that suit you. The “Face Type Diagnosis” suggests frames that will bring out the best in you and suit your face. It classifies your face along two axes: “childish/adult” and “curved/straight.” It then divides your face into four types: “fresh,” “cute,” “cool,” and “feminine,” and suggests “frames that suit you.” The “Color Type Diagnosis” suggests colors that will harmonize with your skin and hair color. It classifies your suitable color types along two axes: “yellow-based/blue-based” and “light/deep.” It then divides your suitable color types into four types: “colorful fresh,” “soft elegant,” “chic gorgeous,” and “vivid modern.” It then suggests “colors that suit you.” Highlights of the new commercial The new TV commercial “Kararen Debut Edition” will be aired from Friday, July 4, 2025. Customers are half excited and half nervous as they choose their first colored lenses, along with the lively call of “Let’s make our color lens debut.” When you look at the lenses alone, the yellow and pink colors seem flashy, but when you try them on, they blend in with your face and give you a stylish impression, and you discover a new you that you’ve never known before. Riho Yoshioka tells viewers, “Try them and your world will change a little.” Please also take a look at Riho Yoshioka’s stylish color lens coordination, who enjoys choosing color lenses!
https://prcdn.freetls.fastly.net/release_image/96543/224/96543-224-fe953d8e27f5cf5f95e6dda6556300e9-1920×1080.jpg ▼New CM | [Glasses Market] Coloren debut edition 15 seconds ▼New CM | [Meganeichiba] Karalen Debut Edition 15 seconds *Subtitles available Comments from Riho Yoshioka For those who don’t like dark sunglasses or think that colored lenses are only for stylish people, we hope that this commercial will help them to experience the enjoyment of colored lenses that can be worn more lightly on a daily basis. Try them and your world will change a little. Make your Colorlens debut at Megane Ichiba! Riho Yoshioka Profile Born January 15, 1993. Originally from Kyoto Prefecture. In 2015, she made her first appearance in the NHK morning drama series “Asakatta”. At the 43rd Japan Academy Awards, she won the Newcomer Award for her work in the films “Invisible Witness” and “Parallel World Love Story”, at the 46th Japan Academy Awards, she won the Best Actress Award for her work in the film “Haken Anime!”, and at the 48th Japan Academy Awards, she won the Best Supporting Actress Award for her work in the film “Seitai”. She is currently active in a variety of genres, including films, dramas, and stage productions. Recent works include the films “Monster Lumberjack” (2023), “Maru” (2024), and “First Kiss” (2025), as well as the dramas “Gannibal” (2022), “Don’t Travel Through Time, Lovers” (2023), “House of Ninjas” (2024), “Mikami Sensei” (2025), and “Gannibal Season 2” (2025). Upcoming works include the film “Kowloon Generic Romance” scheduled for release this summer, and “The Oliver’s Dog, (Gosh!!) This Guy Movie” scheduled for release in the fall.
https://prcdn.freetls.fastly.net/release_image/96543/224/96543-224-9275d5c148f83e221209b5438af02109-648×941.jpg Megane Top Co., Ltd. Location: 8-6 Tenmacho, Aoi-ku, Shizuoka City Representative Representative Director and President Masahiro Tomizawa Established May 1980 Capital 100 million yen (end of March 2024) Business description: Sales of glasses, contact lenses, hearing aids, and other related products Number of stores: 1,035 stores in Japan, 23 stores overseas (total for Megane Top Group, as of the end of March 2024) Number of employees: 4,966 (as of the end of March 2024) Corporate website: https://www.meganetop.co.jp Megane Ichiba official website: https://www.meganeichiba.jp Customer Inquiries Megane Top Co., Ltd. Customer Service Center Toll-free: 0120-818-828 (reception hours 9:00-18:00) *”Meganeichiba”, “ALOOK”, “Lens Style” and “Lens Direct” are our group stores *This email was sent automatically, so please do not reply.