Sakura Co., Ltd. A sneaker brand using Nishijin-ori textiles, “FUGA”, is born. The first directly managed store will open in Arashiyama, Kyoto on July 12, 2025! Copy

【Sakura Co., Ltd.】 A sneaker brand using Nishijin-ori textiles, “FUGA”, is born. The first directly managed store will open in Arashiyama, Kyoto on July 12, 2025! Copy ​ Sakura Co., Ltd. Press release: July 4, 2025 A sneaker brand using Nishijin-ori textiles, “FUGA”, is born. The first directly managed store will open in Arashiyama, Kyoto on July 12, 2025! Copy Tradition x Culture x Innovation–Sneakers adorned with Nishijin fabric, from Kyoto to the world. Sakura Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture; Representative Director: Masanori Asai) will begin selling a new sneaker brand, “FUGA,” using Kyoto’s traditional craft,
“Nishijin-ori,” from Saturday, July 12, 2025. FUGA offers a
one-of-a-kind footwear experience, with fusion at the core of the brand, where tradition and innovation, culture and function intersect.
https://prcdn.freetls.fastly.net/release_image/161407/6/161407-6-9ac250a24f46aa8dd4fab21a32efccce-1800×800.jpg While pursuing a design and comfort that harmonizes with modern lifestyles, the advanced techniques cultivated by Japanese craftsmen are reconstructed in a modern way. The upper is made of Nishijin-ori, the laces are made of Kyo-kumihimo, and the sole is made of a high-performance outsole made by Vibram, achieving both beauty and functionality. We offer a new footwear experience that combines Japanese tradition with global specifications. Then, the brand’s first directly managed store, “FUGA Kyoto Arashiyama,” opened in Arashiyama, Kyoto on the same day, Saturday, July 12th. From the land of Arashiyama, which is visited by tourists and local people from all over the world, we will spread “Japanese tradition and future from the feet to the world.” What is FUGA The brand concept of the sneaker brand “FUGA” that reconstructs the historic Nishijin textile is “Step into the unique”. The beauty of Nishijin that has been passed down for over a thousand years is fused with modern technology to create striking and sophisticated designs that grab the hearts of viewers. The air of Kyoto and the soul of the craftsman are woven into each pair of “FUGA”. Every time you walk, you feel the breath of “Japan” that is close to your daily life. Just like wearing Japan. The quiet and powerful beauty of Japan will reside in your daily life from your feet.
https://prcdn.freetls.fastly.net/release_image/161407/6/161407-6-5b3d853e7029226f652b7646fe6fc80a-1800×800.jpg Background to the birth of the brand Tradition to the future–FUGA As times change, Japanese handicrafts and culture are disappearing. It is a pity that the beauty and techniques are being forgotten as fewer people inherit them. We wanted to bring back their value in the modern world. We chose the stage of “sneakers,” which are essential to modern lifestyles. We created a completely new pair of shoes that combines traditional Japanese materials and techniques. You’ll want to talk about it, learn about it, and share it with others– Our hope is that these sneakers will help you encounter tradition in your everyday life. And this brand name “FUGA” has two meanings. The first is the word “Fuga” which symbolizes the Japanese aesthetic sense. Fuga is a uniquely Japanese aesthetic that feels nature, the seasons, and the tranquility deep in the heart. The second is derived from the initial letters of four English words. ・ Fusion (fusion) ・ Unique (uniqueness) ・ Generation (generation) × Great (wonderful) ・ Authenticity (true value) × Amazing In other words, FUGA is a name that means “true beauty that fuses tradition and innovation and passes on to
generations.” Traditions live on not just by “preserving” them, but by “making use of them.” FUGA takes a step towards that future with its sneakers. Features Gold brocade
https://prcdn.freetls.fastly.net/release_image/161407/6/161407-6-9f3a2d74000b0fbf1a62fc0cdc53200f-3036×2157.jpg “Kinran” is a traditional fabric that was introduced in China during the Ming Dynasty and has been passed down in Nishijin, Kyoto. This technique of weaving gold and silver threads together to create beautiful patterns has been incorporated into FUGA sneakers. Each pair is carefully handcrafted by skilled craftsmen. The fabric used is gold brocade, which has a different look for each roll. Therefore, the pattern on each pair is different, and each pair is a one-of-a-kind item. Kyo Kumihimo
https://prcdn.freetls.fastly.net/release_image/161407/6/161407-6-3fa9b4e12f4710f5a0332e423ec15d92-3900×3054.jpg The shoelaces used on FUGA sneakers are made using the traditional kumihimo technique, which has been passed down since the Nara period. Several to dozens of threads are carefully crossed and braided, creating a beautiful braid with deep shadows and a three-dimensional feel on the surface. Traditional Japanese techniques and aesthetic sense add a quiet presence to your feet. Vibram sole
https://prcdn.freetls.fastly.net/release_image/161407/6/161407-6-ef4fec9c4cef173b0434f196ddd47e34-2483×1718.jpg All models feature the “MEGA GRIP” sole from Italian company Vibram, which has a proven track record in harsh environments such as mountain climbing and ski running. Its excellent grip and flexibility support comfortable walking in any situation, from walking around town to traveling. Product description
https://prcdn.freetls.fastly.net/release_image/161407/6/161407-6-0140f0fe2530456f29a4924d89ddbb93-2948×1965.jpg 【Easy in】￥40,700
https://prcdn.freetls.fastly.net/release_image/161407/6/161407-6-929e316b73c079ca67732e197ffa578a-1227×818.jpg A fusion of traditional Japanese beauty and modern technology: Nishijin-ori brocade slip-on shoes. Harmony of “comfort” and “beauty” Among the FUGA shoe collection, this model blends naturally into your daily life and provides comfort every time you put them on. The biggest feature is the design that allows you to put them on “smoothly” without using your hands. The soft heel design makes the action of inserting your foot incredibly smooth. Even during busy days, these shoes will be close to your feet as they combine high-quality Japanese aesthetics with functionality. 【Standard】￥41,800
https://prcdn.freetls.fastly.net/release_image/161407/6/161407-6-50ba3cdb83a7b06a29f72e100142ba0a-1181×787.jpg A fusion of traditional Japanese beauty and modern technology: Nishijin-ori brocade cup sole sneakers. Classic yet sophisticated silhouette Not too thin, not too thick── The perfectly balanced design creates a natural presence on the feet, fits smoothly to the wearer’s feet, and blends beautifully with any outfit. It is suitable for walking around town, exploring while traveling, and business casual. It is a versatile model from FUGA that can be used in any situation. It is a pair of shoes that directly conveys the charm of FUGA even to those who are getting it for the first time. 【RGS】￥46,200 Image
URL: https://prcdn.freetls.fastly.net/release_image/161407/6/161407-6-1b12f37a00480862d9e67b49f6a55903-1268×845.jpg A fusion of traditional Japanese beauty and modern technology: Nishijin-ori brocade rolling gate shoes. Achieving both “propulsion” and “volume” The arched sole flexibly follows the movement of your feet, giving you a natural walking sensation as if you are being guided. The shoes absorb the impact of landing and convert that energy into powerful propulsion for the next step. The more you walk, the more comfortable you feel, making your steps feel lighter. FUGA shoes combine traditional beauty with modern functionality to bring strength and dignity to your feet. Store information
https://prcdn.freetls.fastly.net/release_image/161407/6/161407-6-3c874dc653fab9b0ebc22d903dc2f81b-1721×1281.jpg To coincide with the launch of the brand, “FUGA Kyoto Arashiyama” will hold its grand opening in the heart of Arashiyama, Kyoto. In this special place where tourists and locals come and go, we offer a unique FUGA experience of touching, wearing, and walking in the beauty of traditional crafts. Inside the store, you can take your time to look at the entire FUGA lineup, feel the texture, and take your time in a space that embodies the brand’s worldview. Please come and experience the unique experience of “wearing Japan” on the spot. 【FUGA Kyoto Arashiyama Details】 Opening: Saturday, July 12, 2025 Business hours: 10:00-18:00 Address: 20-24 Saga Tenryuji Zorocho, Ukyo Ward, Kyoto City, Kyoto Prefecture Instagram: Instagram HP: FUGA (FUGA) Official Online Shop
Sakura Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/161407/6/161407-6-b3ae2c00333f28652491bd43893ee3d9-924×260.jpg Sakura Co., Ltd. (Shimogyo-ku, Kyoto City) is a comprehensive real estate company founded in 1994 with close ties to the community. The company is engaged in a wide range of businesses, including real estate sales, brokerage, and management, as well as hotel and lodging management, restaurant production, and corporate business succession (M&A). While respecting Kyoto’s history and culture, the company is working to create new value in urban development and contribute to the revitalization of the local economy. 【Company Profile】 Company name: Sakura Co., Ltd. Address: 2F SAKURA BLD. Karasuma, 310 Hanjo-cho, Takatsuji-dori, Muromachi-nishiiri, Shimogyo-ku, Kyoto 600-8433 Established: September 13, 1994 Representative: Representative Director Masanori Asai [Inquiries regarding this release] Sakura Co., Ltd. Public Relations Takada TEL: 070-1776-7772 MAIL:
info@sakura-trades.jp *This email has been sent automatically, so please do not reply.