OWNDAYS New brand “OWNDAYS | MOVE” achieves 160% of planned sales! Models with new gimmicks achieve almost double the planned sales.

[OWNDAYS] New brand “OWNDAYS | MOVE” achieves 160% of planned sales! Models with new gimmicks achieve approximately double the planned sales. ​
OWNDAYS Press release: July 10, 2025 To members of the press [OWNDAYS] New brand “OWNDAYS | MOVE” achieves 160% of planned sales! Models with new gimmicks achieve approximately double the planned sales. This summer’s hit product with its comfortable design that is perfect for “moving scenes” such as outdoor activities and commuting. OWNDAYS Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Takeshi Umiyama), a manufacturer and distributor of glasses and sunglasses, has announced the launch of its new in-house brand “OWNDAYS | MOVE (OWNDAYS)” on Thursday, May 29, 2025. “MOVE” recorded average sales of 160% higher than planned during nationwide store sales from June 2 (Mon) to June 15 (Sun), 2025. In particular, two new function models*, the “movable temple end” model that allows you to adjust the fit depending on the situation, and the model that allows you to switch the temple width in two stages, which were rolled out for the first time this time, recorded strong sales of about twice the planned amount in total. The comfortable design that fits summer commuting and outdoor scenes has garnered support from many users. OWNDAYS｜MOVE special page: https://www.owndays.com/jp/ja/news/move *Please check the release text for details on stores that carry the product. *Figures comparing the total sales performance of
MV2003N-5S/MV2004N-5S (movable temple end model) and
MV2005N-5S/MV2006N-5S (two-stage temple width adjustment model) during the sales period from June 2 to 15, 2025 with the sales plan. Image
URL: https://prcdn.freetls.fastly.net/release_image/5214/185/5214-185-fe80ee0f0ccbaf753aec4d52d9ae0349-1280×670.jpg OWNDAYS｜MOVE Achieved 160% higher than planned with a design that captures commuting and outdoor needs A new model of the in-house brand “OWNDAYS | MOVE” was released on May 29, 2025. Just two weeks after the launch, the average sales of “OWNDAYS | MOVE” at OWNDAYS domestic stores and the online store recorded 160% higher than planned. In particular, the two new functional models, which were introduced for the first time this year – the “movable temple end” model, which allows the wearer to adjust the fit depending on the situation, and the model that allows the temple width to be switched between two levels – have been selling at a combined total of about double the planned amount. At a time when temperatures are rising and people are sweating more during their commutes and becoming more active outdoors, the comfort of “OWNDAYS | MOVE”, which combines a good fit and does not easily slip, has been well received by many users. New models are planned to be developed in the future, and new products are scheduled to be released in autumn 2026. “OWNDAYS | MOVE” will be further strengthened as a pillar of the brand. For even more comfortable wear this summer, we also recommend our highly functional optional lenses Photochromic lenses make it easier to put on and take off glasses and sunglasses when traveling.
https://prcdn.freetls.fastly.net/release_image/5214/185/5214-185-32a37bfd5c450ff23adebc23303d1445-1280×670.jpg Frame: MV2005N-5S C2 Lens: Photochromic lens, gray Frame: MV2005N-5S Frame color: C2 Matte Gray Lens: Photochromic lens Gray Price: Photochromic lens included ¥19,000 (tax included) Photochromic lens URL: https://www.owndays.com/jp/ja/services/lens/transitions These lenses change color depending on the amount of UV rays. The color becomes darker outdoors where UV rays are strong, and becomes clear indoors where UV rays are weak. Another attractive feature is that you don’t have to switch between glasses and sunglasses, which reduces the amount of luggage you need to carry. In addition, if you combine them with a model that allows you to switch between two temple widths, you can adjust the comfort depending on whether you want to relax or be active. Polarized lenses are great for all kinds of outdoor
activities, such as fishing, golf, driving, and skiing.
https://prcdn.freetls.fastly.net/release_image/5214/185/5214-185-31a3c01997d608bcd0cfcacc69a9d055-1280×670.jpg Frame: MV2004N-5S C1 Lens: Polarized Lens Brown Frame: MV2004N-5S Frame color: C1 Matte Black Lens: Polarized lens, brown Price: ¥25,000 (tax included) including polarized lens Polarized lens URL:
https://www.owndays.com/jp/ja/services/lens/polarised These lenses cut out glare from roads, water, and snow, as well as dazzling reflected light from the glass of cars and buildings, to provide a clear view. They are useful in a variety of outdoor activities, including fishing, golf, driving, and skiing. When combined with the “movable temple end” model, they prevent slipping during activities and keep you
comfortable. Color lenses are a great accent for summer fashion.
https://prcdn.freetls.fastly.net/release_image/5214/185/5214-185-e166bbaa25c56ada3c60feb68a8979f6-1280×670.jpg Frame: MV2003N-5S C2 Lens: MB-Blue Frame: MV2003N-5S Frame color: C2 Matte Gray Lens: Colored lens, blue (MB-Blue) Price: Colored lens included, ￥17,000 (tax included) Colored lens URL:
https://www.owndays.com/jp/ja/services/lens/color With a wide range of colors, now available in 191 colors, you can customize your own style. It adds a playful accent to your summer outfit, which tends to be simple. Not only can you enjoy it as a fashion item, but if you combine it with the “movable temple end” model, you can wear it comfortably without worrying about it slipping off due to sweat. *191 colors of color lenses are available at OWNDAYS stores, and only a select number of colors are available on the online store. Product features “Adjustable temple end” model for adjustable fit Image
URL: https://prcdn.freetls.fastly.net/release_image/5214/185/5214-185-3315ba8e87304209c2e621cc9242d055-1280×670.jpg MV2003N-5S, MV2004N-5S
https://prcdn.freetls.fastly.net/release_image/5214/185/5214-185-722de976b893178edba10e0fdedd91ff-994×676.jpg MV2003N-5S, MV2004N-5S Adjustable temple ends Temple ends are adjustable, so you can freely adjust the fit to suit the occasion. You can freely adjust it to fit snugly for a secure hold or looser for a more relaxed feel. Model number: MV2003N-5S Frame color: C1 Black, C2 Matte Gray, C3 Brown Demi, C4 Matte Blue Amount: ¥13,000 (tax included) Product URL:
https://www.owndays.com/jp/ja/products/MV2003N-5S Model number: MV2004N-5S Frame color: C1 Matte Black, C2 Brown Demi, C3 Light Brown, C4 Clear Gray Price: ¥13,000 (tax included) Product URL:
https://www.owndays.com/jp/ja/products/MV2004N-5S A model that allows you to change the temple width in two stages to suit the width of your face.
https://prcdn.freetls.fastly.net/release_image/5214/185/5214-185-93c9219cb324f6d54fd8dd6a97b746a9-1280×670.jpg MV2005N-5S, MV2006N-5S
https://prcdn.freetls.fastly.net/release_image/5214/185/5214-185-90ef324aa6b83479d47fc526e1149d07-994×676.jpg MV2005N-5S, MV2006N-5S Two-step temple width adjustment The temple width can be adjusted in two steps, allowing you to change the fit to suit your face width and wearing comfort. Whether you want a firm hold or a relaxed fit, these glasses are perfect for a wide range of situations, from everyday wear to active wear. Model number: MV2005N-5S Frame color: C1 Matte Black, C2 Matte Gray, C3 Matte Khaki, C4 Matte Navy Amount: ¥13,000 (tax included) Product URL:
https://www.owndays.com/jp/ja/products/MV2005N-5S Model number: MV2006N-5S Frame color: C1 Black, C2 Light gray, C3 Matte blue, C4 Matte khaki Price: ¥13,000 (tax included) Product URL:
https://www.owndays.com/jp/ja/products/MV2006N-5S Product Overview Product name: OWNDAYS | MOVE Release date: Thursday, May 29, 2025 Number of models: 6 types, 4 colors each (24 SKUs) Price: ¥11,000 (tax included), ¥13,000 (tax included) Special page:
https://www.owndays.com/jp/ja/news/move Sales store: OWNDAYS domestic stores (excluding outlets) and online store About OWNDAYS
OWN‘your’DAYS OWNDAYS is an eyewear brand with approximately 600 stores in 13 countries and regions around the world, including Japan, Singapore, and Taiwan. Our goal is to provide glasses that not only help you see, but also enrich your daily life, and we will continue to develop new demand and provide better services from Japan to the world. https://www.owndays.com/jp/ja Product Inquiries OWNDAYS Customer Service: TEL 0120-900-298 OWNDAYS glasses
https://www.owndays.com/jp/ja/eyeglasses OWNDAYS sunglasses
https://www.owndays.com/jp/ja/sunglasses OWNDAYS Contact
https://www.owndays.com/jp/ja/contact-lenses More information about this release *This email was sent automatically, so please do not reply.