It is expected to expand to $800 million by 2031. From the rapidly growing barefoot shoe market, Czech brand SKINNERS has arrived in Japan for the first time.

Expanding to $800 million by 2031. From the rapidly growing barefoot shoe market, Czech brand SKINNERS has arrived in Japan for the first time. ​ Lotus Co., Ltd. Press release: July 11, 2025 Expands to $800 million by 2031. Czech brand SKINNERS, from the rapidly growing barefoot shoe market, makes its debut in Japan. A premium Barefoot that does not compromise on appearance, functionality, or quality. Finally available on July 11, 2025. Lotus Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Takashi Fukuchi) will begin selling SKINNERS, a barefoot shoe brand from the Czech Republic that is gaining attention in Europe, in Japan from July 11, 2025. The “barefoot concept” restores the original function of the human foot, and a beautiful design that blends into everyday life. We propose shoes for a new era for business people who value daily performance, and creators who seek their own style.
https://prcdn.freetls.fastly.net/release_image/57571/14/57571-14-10776b666a3d9e08e18862c28baa0871-3900×2605.jpg ◼︎Towards comfort and self-investment. The next huge market that the world is paying attention to. Our values ​​have changed significantly with the spread of remote work and the rise in awareness of wellness. In fashion, the perspective of “comfort” that enriches the mind and body and “investment in oneself” that leads to long-term health, rather than simply beauty of appearance, is becoming the new norm.
https://prcdn.freetls.fastly.net/release_image/57571/14/57571-14-4f7558b36b5297ed10e911433986c3d1-1080×1080.jpg Source:Allied Market Research This change in values ​​has also had a major impact on the footwear market, and the market for “barefoot shoes” that support foot health has expanded significantly, according to Allied Market Research. According to a report by the American Institute of Technology Research, the market is expected to grow from $471 million in 2021 to $789 million in 2031 (average annual growth rate of 5.3%). * The heat of this market is also clearly visible at the forefront of fashion. Another sure sign is that the top European fashion houses that have been leading the trend so far are all announcing barefoot-like shoes with thin soles that respect the shape of the foot. *Source: Allied Market Research “Barefoot Shoes Market: Global Opportunity Analysis and Industry Forecast, 2021-2031” ◼︎No more compromises between health and style. SKINNERS is the answer to the “appearance problem” of barefoot shoes. The “barefoot philosophy” draws out the natural strength of the foot and creates the foundation for a healthy body. Based on this philosophy, it has a unique functionality that does not overprotectively support the foot, but strengthens the foot itself in an environment similar to barefoot. However, in exchange for this functionality, there was also a big problem. That is, in the pursuit of functionality, many of the designs were stoic and strong, making it difficult to integrate into everyday life. Because of their “classic” appearance, barefoot shoes have a strong impression of being “for a few enthusiastic core users and naturalists”, and the reality is that they were not an option for many people. What if there was a pair of shoes that could beautifully blend in with any style, whether in a business setting or on holiday, while still retaining the healthy benefits of barefoot? SKINNERS, born in the Czech Republic, offers one “answer” to this long-standing issue.
https://prcdn.freetls.fastly.net/release_image/57571/14/57571-14-918fd091bfb1cc7180b6d002f1c83d22-3900×2605.jpg ◼︎SKINNERS: Barefoot shoes that blend into your everyday life and combine functionality and beauty SKINNERS is a footwear brand born in the Czech Republic. At the root of all of their products is a pure spirit of inquiry that is unconstrained by conventional wisdom and aims to maximize the freedom of the foot. Their unique ideas and products have garnered enthusiastic support from around the world since the brand was still unknown. Their spirit of inquiry has spread around the world in a definite “wave,” raising over $1 million in support through crowdfunding. And now, SKINNERS, which has liberated feet all over the world, has taken on a new challenge: the “appearance problem of barefoot shoes.” “I want functionality, but I don’t want to compromise on style.” To respond to this urgent request, we have pooled the brand’s knowledge and technology to develop a premium collection that blends into any everyday scene.
https://prcdn.freetls.fastly.net/release_image/57571/14/57571-14-20d350767955a601e6cfcf588f5bec8e-3900×2605.jpg This commitment is carried through without compromise, starting with the selection of materials that form the basis of the design. The upper, which is the face of the shoe, is made of the finest leather sourced from a traditional Italian tanner. The lining that touches the skin is made of Tencel(TM), a recycled fiber that is both functional and environmentally friendly. And the sole, which is the key to barefoot shoes, is made of flexible natural rubber to create high flexibility that follows the natural movement of the foot, and carefully selected materials are used in each part. Moreover, many of these collections are carefully finished one by one in Portugal, a country where shoemaking traditions have been alive for centuries. From the fine stitching to the finishing work that forms the beautiful shape, the handiwork of skilled craftsmen shines in each process, and they have acquired reliable quality and durability that can be used for a long time.
https://prcdn.freetls.fastly.net/release_image/57571/14/57571-14-0fe67acb0b9ba47a76cd1b957e91fc53-3900×2605.jpg ◼︎Product lineup (partial excerpt) We will introduce some
representative models that symbolize the brand from the collection that will be arriving in Japan for the first time this summer. Moonwalker
https://prcdn.freetls.fastly.net/release_image/57571/14/57571-14-236ea7f05325e49fc67ef40dbcc5a5fc-2400×2400.png Moonwalker (Black) A pair of shoes that embodies the brand’s philosophy and is the ultimate in minimalism. Made with high-quality materials and neat stitching, it is versatile enough to be worn in any situation, from casual to smart attire. • Price: 31,900 yen (tax included) • Color: White, Black/Black, Black, Dark Brown
https://prcdn.freetls.fastly.net/release_image/57571/14/57571-14-e8012713ef0ad947c2616c29ae4a8444-1080×1350.jpg Oldschooler II
https://prcdn.freetls.fastly.net/release_image/57571/14/57571-14-1160fcd72c9fa1a4f83bbe0ca336f39f-2401×2401.jpg Old Schooler 2 (Green/White) An authentic design reminiscent of classics from the past, with a touch of modern elegance. The clean texture based on white and the contrast created by the accent colors add a sophisticated and light feel to your feet. • Price: 33,000 yen (tax included) • Color: Green/White, Blue/White
https://prcdn.freetls.fastly.net/release_image/57571/14/57571-14-230c2b85d12075c4995dae865023b9d5-1080×1350.jpg Wanderer
https://prcdn.freetls.fastly.net/release_image/57571/14/57571-14-a0539932d93840a27063a97d340db9d0-3900×3900.jpg Wanderer (Military Green) A vegan-friendly pair of shoes made from soft cotton canvas that does not use any animal materials. The natural, unpretentious design brings a gentle touch to your everyday life. • Price: 23,100 yen (tax included) • Color: Off-white, Military Green, True Black • This model is manufactured in China.
https://prcdn.freetls.fastly.net/release_image/57571/14/57571-14-a85d2417d8434ee6079adadb2bd8449e-1080×1350.jpg ◼︎Sales information • Release date: Friday, July 11, 2025 • Main stores: moderate, Sakai Shoes and Bags, STRIDE LAB stores, SKINNERS official online store • Official website: https://skinnersfootwear.jp/ • Official Instagram: @skinners_footwear_jp ◼︎About SKINNERS Image
URL: https://prcdn.freetls.fastly.net/release_image/57571/14/57571-14-1837dcbb593c919b5b032f59cd79d878-1200×628.jpg A footwear brand founded in the Czech Republic in 2014. Its
unconventional minimalist ideas and ergonomic design have garnered enthusiastic support through crowdfunding, winning numerous design awards and earning high praise worldwide. Currently, it offers premium barefoot shoes that make no compromises in appearance, function, or quality, and is loved by people in over 100 countries around the world through its innovative products that connect the feet and the earth. More information about this release *This email was sent
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