Pristine launches one-piece dress developed in collaboration with postpartum care facility that can be used from pregnancy to postpartum

Pristine, jointly developed with postpartum care facilities, releases dresses that can be used from pregnancy to postpartum ​
Avanti Co., Ltd. Press release: July 14, 2025 Pristine, jointly developed with postpartum care facilities, releases dresses that can be used from pregnancy to postpartum
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https://prcdn.freetls.fastly.net/release_image/55095/101/55095-101-dfb6b621a953956df1c4838ef45423c1-1080×1350.jpg Avanti Co., Ltd. (Head office: Shinjuku-ku, Tokyo, CEO: Hideko Okumori) is developing a sustainable lifestyle brand of organic cotton that fits into your life, “PRISTINE”, which will be releasing a cache-coeur negligee from Monday, July 14th, developed in
collaboration with “Vitalite House”, a pre- and post-natal care accommodation facility in Musashi-Kosugi operated by Vitalite Co., Ltd. (Head office: Minato-ku, Tokyo, CEO: Yuka Tsuruno). History of the collaboration
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https://prcdn.freetls.fastly.net/release_image/55095/101/55095-101-12f373d3fd0f17260af7551dedf93a08-1080×786.jpg At Vitalite House, we provide a comfortable space, food, clothing and shelter services that respect the five senses, careful care by midwives who are there for you 24 hours a day, body care and beauty treatments, and other services to ensure that both mothers and children can feel at ease after giving birth. The facility has previously been using Pristine’s “newborn underwear” and “gauze pajamas” as in-house clothing. This collaboration was made possible because Vitalite House wanted to offer the same feel and quality to mothers as well, so they approached Avanti. A cache-coeur dress with a lot of attention to detail.
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https://prcdn.freetls.fastly.net/release_image/55095/101/55095-101-70a189f4af00546d31095ae801f90c76-1080×1350.jpg 7/8 sleeve cache-coeur dress ￥ 24,200
https://pristine.jp/products/490410 Material: 100% organic cotton Fabric: Wakayama Prefecture / Sewing: Tokyo It will be used as indoor wear at Vitalite House and will also be sold exclusively at the Pristine online shop. We have focused on creating a design that combines functionality and beauty to allow you to breastfeed with care for your body and a graceful experience, so that you can continue to use it for a long time even after breastfeeding has ended. Snap buttons are attached to the chest of the cache-coeur design, making it easy to put on and take off when nursing. In addition, since babies spend a lot of time lying down, the design is roomy. Particular attention was paid to the material, and not only is it made of 100% undyed organic cotton, but the outer side of the fabric is
deliberately used on the inside, which comes into direct contact with the skin, making it even smoother and more comfortable to wear. In addition, since it is easy to sweat after giving birth, a deep backrest is attached using gauze material. The brand tag is printed, not sewn on, and has the message “Happiness to all mothers” written in English. It conveys the hope that “at a time when we tend to put our own needs on the back burner, we want people to take care of themselves by wearing clothes made of good materials.”
https://prcdn.freetls.fastly.net/release_image/55095/101/55095-101-bd18632649c7175706299574dd4eb62c-1912×230.jpg https://www.pristine.jp/ Pristine, Avanti’s own brand, debuted in 1996. With the concept of “Don’t take too much effort, don’t cut corners, for a comfortable everyday life,” we develop everything from yarn to products through our own planning and design, and produce in Japan. We propose a sustainable organic lifestyle that fits your lifestyle. The materials we use are organic cotton, which is comfortable for the environment and bare skin, and natural materials that return to the soil. They are made using the traditional techniques and techniques handed down by Japanese craftsmen, while taking advantage of the natural colors and textures of healthy materials and placing no burden on the earth. The manufacturing process is committed to ethical manufacturing methods that respect human rights and the environment, and they have also obtained CARE certification (a third-party ESG certification). Company Profile Company name Avanti Co., Ltd. Representative: President and CEO Hideko Okumori Established September 4, 1985 Address: 31 Daikyomachi, Shinjuku-ku, Tokyo 160-0015 Ninomiya Building 4F (Head Office) 1F (Pristine Main Store) Phone number 03-3226-7789 URL
https://avantijapan.co.jp/ Business Contents ・Import and sale of organic cotton raw materials ・Planning, manufacturing, and sales of yarn and fabric ・Planning, manufacturing and sales of organic cotton products ・Recycling (recotton) business ・Domestic cotton business *This email has been sent automatically, so please do not reply.