Max Mara Japan Co., Ltd. Weekend Max Mara “Pasticino Bag Spanish Heritage” to be aired as a special program on BS TV Tokyo’s “Fashion Communication”

[Max Mara Japan Co., Ltd.] Weekend Max Mara “Pasticino Bag Spanish Heritage” will be broadcast as a special program on BS TV Tokyo’s “Fashion Communication” ​ Image
URL: Max Mara Japan Co., Ltd. Press release: July 14, 2025 Weekend Max Mara “Pasticino Bag Spanish Heritage” aired as a special program on BS TV Tokyo’s “Fashion News”
https://prcdn.freetls.fastly.net/release_image/8758/293/8758-293-68787f414ed40db352bbbe000e6f8274-2832×1888.jpg Weekend Max Mara is paying homage to craftsmanship around the world through its brand project “Pasticino World Tour”. Its latest chapter, “Pasticino Bag Spanish Heritage”, will be broadcast as a special program “Weekend Max Mara – A Journey Through Spanish Crafts” on BS TV Tokyo’s Fashion News from 11pm on Saturday, July 19th. Since its launch in 2022, the “Pasticino World Tour” has traveled around the world, such as Venice, Paris, and Japan, through the brand’s iconic bag, the “Pasticino Bag,” and celebrated the traditional crafts and culture that live in each region. And now, Spain has been chosen as the fourth destination. The latest work, “Pasticino Bag Spanish Heritage,” focuses on Spain’s proud leatherwork skills and the inlay work “Damasquinade,” which has been handed down since before the Common Era. The program looks back on the tour so far and focuses on the launch event held in Granada, Spain. The essence of
“manufacturing” is explored through the voices of local craftsmen and global experts. Actor and model Arisa Urahama visits the site as the host, interacts with craftsmen and experiences the production site. The essence of craftsmanship that emerges in the process is conveyed to viewers in a realistic manner. Also included is a special interview with Kyoko Tanaka, the editor-in-chief of the magazine “Numero TOKYO” and a leading figure in the Japanese fashion world. From her perspective, she will explore the cultural significance of the “Pasticino World Tour” and the background of the birth of “Spanish Heritage”. A story of craft that crosses countries and is passed down through generations, hidden in a single product called a bag. Please look forward to the latest chapter of “traveling bags” delivered by Weekend Max Mara. This program will also be available on TVer for one week after broadcast.
https://prcdn.freetls.fastly.net/release_image/8758/293/8758-293-d36e58d23724ee7a92273ac5b44b4f90-3396×1927.jpg Available in 5 colors Clockwise from top left: coffee brown, black, khaki, cobalt blue, cuoio tan ￥215,600 tax included #WeekendMaxMara #PasticcinoBagWorldTour #PasticcinoBagSpanishHeritage @weekendmaxmara Official brand site URL:
https://jp.maxmara.com/editorial/weekend-pasticcino-bag-world-tour?_gl=1*7hx7wy*_up*MQ..*_gs*MQ.. WEEKEND MAX MARA Started in 1983 as a casual outdoor weekend collection, Weekend Max Mara has evolved into an authentic Italian lifestyle brand with a unique identity and personality. Today, Weekend Max Mara’s extensive collection of ready-to-wear and accessories strikes a balance between contemporary style and continuity. Blending formal and informal, it offers versatile, casual elegance that transcends seasons and is aimed at open-minded, cultured and free-spirited women. As part of the brand’s ongoing commitment, Weekend Max Mara presents a capsule collection each season designed or inspired by renowned creatives, interpreting the house codes to create a unique wardrobe. Weekend Max Mara is available in approximately 250 directly operated stores and major department stores around the world. More information about this release *This email has been sent automatically, so please do not reply.