Who will be the winner in the age of AI? Italian talent Bellissimo talks about the future of Japanese culture x food x fashion and “the value that only people can create”
Billionaire Inc. Press release: July 16, 2025 To the press Who will be the “winner in the age of AI”? Italian talent Bellissimo talks about the future of Japanese culture x food x fashion and “value that only humans can create” “AI will take away mediocrity” — Italian talent Bellissimo talks about “Japan’s future” and his thoughts on food and fashion” Billionaire Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Francesco Bellissimo) held a talk event entitled “The Future of AI, Food, and Fashion — What is the Lifestyle of an Ikeoji?” at the Muser & Ricci Showroom in Omotesando, Tokyo on July 16, 2025. Image
URL: https://prcdn.freetls.fastly.net/release_image/164934/2/164934-2-c7f20b74a32d57bed7daa6bbce3d3920-2159×2700.jpg At this event, Italian entertainer, food expert, actor, fashion influencer and businessman Bellissimo, who is active both in Japan and overseas, took the stage to talk about the impact that the evolution of AI technology in modern society has on food, fashion and cultural values. On the day, the event was held in the form of a dialogue with Andrea Muser (President of Muser & Ricci Showroom), who is active in the fashion industry, and the discussion on cultural fusion and future lifestyles was held from various perspectives. ⸻ Event Highlights: ・ How will AI technology change the food and restaurant experience in Japan? ・ The rise of sustainable materials and digital fashion ・What is the “artisan culture” that is common to the aesthetic sense of Japan and Italy? ⸻ Bellissimo interview (excerpt): “Even in the age of AI, there are many things that only humans can do. Japan has always had a wonderful culture that we can be proud of, and if we continue to cherish that “Japanese spirit” and believe in our own sensibilities and passion, I think the possibilities for high-quality business will continue to expand. In the coming age, it is the “human heart” that will be the real big opportunity.” Regarding future prospects, he said, “We are currently expanding our business into Asian countries, and will further accelerate our activities to ‘make people happy’ through food and fashion.” ⸻ Speaker profile: Francesco Bellissimo (CEO, Billionaire Inc.) Born in Rome, Italy. Active as a food expert, entertainer and actor on TV, social media, magazines and lectures. With over 1.5 million followers on Instagram, he has attracted a lot of attention from inside and outside Japan. In addition to appearing in domestic and international media, he is also the CEO of Billionaire Co., Ltd., which produces food and beverage and engages in cultural projects. He has participated in many
international lifestyle projects, mainly in Asia. Currently, he is attracting attention from all over the world as the most famous Italian in Japan.
https://prcdn.freetls.fastly.net/release_image/164934/2/164934-2-1385dc7f98d56b4384a0657e40f90fbf-2160×2700.jpg Andrea Muser (Muser & Ricci Showroom President – Andrea Muser) A fashion director from Rome, Italy. He runs the showroom “Muser & Ricci” in Minami Aoyama, and is engaged in fashion proposals and business development that connects Europe, Asia, and Japan. A lifestyle creator with a deep knowledge of art, craftsmanship, and sustainable materials, and an interest in food culture.
https://prcdn.freetls.fastly.net/release_image/164934/2/164934-2-ba8c989823e516bc4da27f8d7cccae54-2160×2700.jpg Company Profile: Company name: Billionaire Inc. President and CEO: Francesco Bellissimo Location: 1-26-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo Shinjuku Nomura Building 32F Business activities: Cultural activities, media activities, media appearances, cooking and lifestyle consulting, etc. Website: http://www.billionaireinc.jp Showroom information: Name: Muser & Ricci Showroom Representative: Andrea Muser (Muser & Ricci Showroom President) Address: Hill Top Minami Aoyama 101, 4-15-7 Minami Aoyama, Minato-ku, Tokyo Business: Planning and management of fashion brands, proposing lifestyles that connect Europe and Asia, operating showrooms, etc.
This event was a valuable opportunity to redefine “lifestyle” from a cultural perspective by Italian talent, and we plan to hold it regularly in the future. Inquiries regarding sharing and interviews: Billionaire Inc. Public Relations: info@billionaireinc.jp Website: http://www.billionaireinc.jp ※This press release is welcome to be shared on social media and in the media. We also welcome inquiries regarding publication and interviews. automatically, so please do not reply.

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