Goal achieved within 7 minutes! The much talked about “NEW Nursing Bra Top (PLUS )” with an achievement rate of 1135% is now on sale to the general public.
rethink Inc. Press release: July 17, 2025 To Members of the Press Goal achieved within 7 minutes! The much-talked-about “NEW Nursing Bra Top (PLUS )” with an achievement rate of 1135% is now on sale to the general public. The popular innerwear that has repeatedly been out of stock and resold has been further improved and will be on sale at the official store from July 17th | Advance reservations for the new color “Ash Gray” will also start on July 23rd.
https://prcdn.freetls.fastly.net/release_image/143389/7/143389-7-b72a4029fb84bf216dda18029bfadc2e-1080×1080.png “I wish I’d found this sooner” “It’s a great help in childcare” — the stylish design that doesn’t look like a nursing bra has garnered a lot of sympathy. The ideal nursing bra top was born from the “real voices” of mothers. Rethink Co., Ltd. (Setagaya-ku, Tokyo), which develops the brand “ENEU” for postpartum women, has developed the ideal nursing bra top based on the voices of mothers who say, “I want to be fashionable even while breastfeeding,” “Comfort is important,” and “I want to avoid my bust collapsing.” On the crowdfunding site Makuake, the goal was reached within 7 minutes of the start of sales, ultimately reaching an achievement rate of 1135%. Many people shared their sympathy on social media and in supportive comments, saying things like, “I wish I had found this sooner!” and “It’s a great help for childcare.” General sales will finally start on Thursday, July 17th! In addition, pre-orders for the new color “Ash Gray” will begin on Wednesday, July 23rd at the official online store. Shipments will begin on Wednesday, August 6th. Voices of supporters (excerpts) “I was really surprised when I tried it on, how beautifully it showed off my postpartum body.” “It holds my bust firmly, but doesn’t look like a nursing bra top. I wish I’d found it sooner!” “I’m so impressed that I can breastfeed with one hand even when I’m out and about. I don’t have to give up on style or comfort!” “I no longer have to worry about breastfeeding pads slipping off and leaking. I’m much less stressed out while breastfeeding.” Highlights of the renewed NEW nursing bra top (PLUS )
https://prcdn.freetls.fastly.net/release_image/143389/7/143389-7-a0d058de9d00e25c55cf8cbc91ab3f8a-1080×1080.png ENEU’s nursing bra top holds your heavy breasts during breastfeeding and keeps them beautiful.
https://prcdn.freetls.fastly.net/release_image/143389/7/143389-7-11bdef9e4efbb13df083603dfb8b2b6a-829×653.jpg Excellent holding power
https://prcdn.freetls.fastly.net/release_image/143389/7/143389-7-289b0785fcee091f0ee313de84326175-829×653.jpg You can easily breastfeed with one hand!
https://prcdn.freetls.fastly.net/release_image/143389/7/143389-7-114a77cba8ca169e51be50ec8d32f8da-829×653.jpg The long length means your back won’t be visible even when you bend over!
https://prcdn.freetls.fastly.net/release_image/143389/7/143389-7-c2c5c23d10dff26788b02a9ecb5b236d-806×575.jpg Built-in absorbent bra to prevent breast milk leakage • Safe for delicate postpartum skin. The soft and smooth material makes it comfortable to wear for long periods of time. • The stretchy material easily adapts to changes in your body shape, providing a secure fit from breastfeeding to after you stop breastfeeding. • Cross-open design that can be opened and closed quickly with one hand (※The cup part has a cross structure, so you can breastfeed immediately) • Postpartum breasts, which tend to sag, will have a natural roundness and upward curve. • Built-in breast milk absorbing cup that can absorb up to 60ml of water! No need to worry about breast milk leaking. It has evolved so much from the previous model! (PLUS version) Three improvements have been made based on the feedback of actual mothers and monitors. 1. The height of the armpits has been lowered by 2cm, making it easier to move around! 2. The width of the body has been increased by 2cm, making it more comfortable to wear! 3. The cup structure has been revised to make breastfeeding smoother! In addition, in response to requests for a larger size, XL size is now available! [Sales schedule] July 17th (Thursday) General sales start (pre-orders are already being accepted) Wednesday, July 23 Pre-orders for the new color “Ash Gray” have started August 6th (Wed) Ash gray will be shipped out in sequence ▼Pre-order here:
https://eneu-jp.store/products/nursingbratop
https://prcdn.freetls.fastly.net/release_image/143389/7/143389-7-8bf62ebebd2707ef4a5d886b5fa8a818-1000×1350.png Pre-orders for the new color “Ash Gray” will begin on July 23rd. A nuanced color that is both calm and stylish. Product information Product name: NEW Nursing Bra Top (PLUS ) Price: 7,500 yen (tax included) Color: White (old type) / Black / Ash Gray (new color) Available sizes: S / M / NEW M / NEW L / NEW XL ※White is only available in the old type S and M. The old type is currently on sale at a special price. Product page:
https://eneu-jp.store/products/nursingbratop What is ENEU? ENEU is a postpartum lifestyle brand that aims to “love your body no matter what stage of life you are in.” Moms tend to prioritize their babies every day, and so they tend to put themselves second or third. Even in such a situation, we want to provide an opportunity for women to face their bodies that change rapidly during pregnancy, childbirth, and breastfeeding, and to “take care of themselves.” ENEU develops products that combine functionality and beauty, with a view to putting mothers first. Official link list ■Official online store:
https://eneu-jp.store/ ■Official Instagram: @eneu_jp
(https://www.instagram.com/eneu_jp/ ) ■Official
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