Seju’s Hiramatsu Souno appears as a campaign model for Adidas’ “LIGHTBLAZE”

Seju’s Hiramatsu Souno appears as a campaign model for Adidas’ “LIGHTBLAZE” ​
GROVE Inc. Press release: July 17, 2025 Seju’s Hiramatsu Souno appears as a campaign model for Adidas’ “LIGHTBLAZE” Hiramatsu Souno, who belongs to the production label “seju” (pronounced: Seju) within GROVE Inc. (headquarters: Minato-ku, Tokyo; CEO: Atsushi Kitajima), has been appointed as the campaign model for “LIGHTBLAZE”, developed by Adidas Japan Inc. (headquarters: Minato-ku, Tokyo; CEO: Kohei Hagio), from Thursday, July 17, 2025.
https://prcdn.freetls.fastly.net/release_image/14312/69/14312-69-eba583e272b25a0c5ba5015836ca49fd-1920×1080.jpg ■About LIGHTBLAZE LIGHTBLAZE is a sneaker that reflects innovation born from sports to modern lifestyles. Inspired by Adidas’ running shoes “Adizero”, it combines comfort and design. It is a sneaker that can be worn in many different ways, with a mesh upper and excellent cushioning. It will elevate your usual sneaker coordination. Based on the LIGHTBLAZE concept of “Lightly, like light,” the campaign visuals express the light, dynamic movements and free-spirited worldview of a generation that flies around at a high pace in an accelerating world. Product URL: https://www.adidas.jp/Light Blaze ■Souno Hiramatsu Profile
https://prcdn.freetls.fastly.net/release_image/14312/69/14312-69-437d95556d31349dfb27cf4db0a17d95-1920×1280.jpg Born November 13, 2006. Originally from Okayama Prefecture. After appearing on Abema’s “Kyou, Suki ni Narimashita” Summer Vacation 2024 Edition and Graduation Edition 2025 in Singapore, she has gained overwhelming support, especially from her generation. She is also active as a model, having won the runner-up prize in the 12th “Japan Uniform Awards” for women. SNS TikTok / Instagram / X ■About Seju We are a production company that creates the “cuteness” of a new era. We manage and produce talents that are not limited to the realm of social media and mass media, and create icons of the “era” that are loved by many people both online and in the real world. URL:
https://seju.tokyo/ Company name: GROVE Co., Ltd. Address: 31st floor, Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo Representative: CEO Atsushi Kitajima *This email was sent automatically, so please do not reply.