Kimono and obi upcycling brand Relier81 will be holding a pop-up store at Newman Yokohama from Thursday, July 24th

Kimono and obi upcycle brand will open a pop-up store at Newman Yokohama from Thursday, July 24th.
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Relier81 Press release: July 17, 2025 Kimono and obi upcycling brand ＜Relier81＞ will open a pop-up store at Newman Yokohama from Thursday, July 24th develops upcycled shoes with the concept of “Unwinding time and wearing the present” A pop-up store will be held at Newman Yokohama for 12 days from Thursday, July 24th to Monday, August 4th.
https://prcdn.freetls.fastly.net/release_image/57539/18/57539-18-8ae9898b37a804345a5d8084b1d40b65-3900×2600.jpg Relier81, which upcycles kimonos and obi belts with the concept of “unwinding time and wearing the present”, will hold a pop-up store at Newman Yokohama for 12 days from Thursday, July 24, 2025. The company will sell new shoes that combine kimonos and obi belts with genuine leather, while retaining the design of the shoes that have been available since this season. By using genuine leather on the toe and heel, it gives a more high-quality impression and is easy to care for. The new wrap skirt is a gorgeous piece made with linen material and subtly incorporates the essence of kimono. There are one-of-a-kind items that have different expressions depending on the kimono and obi used. Take this opportunity to come and find that special outfit or pair that’s just for you. ＜Pop-up store overview＞ 【NEWoMan Yokohama 6th floor NEWoMan Lab.】 Date: July 24, 2025 (Thursday) – August 4, 2025 (Monday) Address: 1-1-1 Minamisai, Nishi-ku, Yokohama, Kanagawa Prefecture Business hours: Weekdays 11:00-20:00 / Saturdays, Sundays, and holidays 10:00-20:00 • Item details
https://prcdn.freetls.fastly.net/release_image/57539/18/57539-18-666d81c0bd23bcf555989c934dc16bb1-3900×3900.jpg “Square sandals” Price: 45,980 yen (tax included) Square sandals made with a generous amount of obi. The square design goes well with a variety of styles and is a classic Relier81 item. The
three-dimensional, colorful weave of the obi makes this pair of shoes a great accent for any outfit.
https://prcdn.freetls.fastly.net/release_image/57539/18/57539-18-ca099eb07b09131747bd04aec4aa19fe-3900×3900.jpg “Pointed mules” price 48,180 yen (tax included) Pointed mules with a beautiful silhouette that makes your legs look beautiful. The ribbon is tied in a Kanae knot, which means wishes will come true, to add a special touch. A pair of shoes with adjustable straps that provide stability and a great fit.
https://prcdn.freetls.fastly.net/release_image/57539/18/57539-18-15aa1612cd00a13a843b638e920c7a7f-3900×3900.jpg “Mary Jane (round toe)” price 49,280 yen (tax included) Popular Mary Janes with a sense of hold and stable fit. The round toe design creates a soft and adorable look. A pair of shoes that will brighten up your feet.
https://prcdn.freetls.fastly.net/release_image/57539/18/57539-18-d914a50f07dcbad438f831fce449d77f-3900×3900.jpg “Mary Jane (pointed toe)” price 49,280 yen (tax included) Popular Mary Janes with a secure fit and stable fit. They give a sharp impression, making them the perfect pair for when you want to coordinate a cool and beautiful look.
https://prcdn.freetls.fastly.net/release_image/57539/18/57539-18-72fb57de3f923287a4fce495db9905ff-3900×3900.jpg “heel pumps” price 49,280 yen (tax included) Gorgeous high heel pumps with kimono and obi motifs throughout. A beautiful silhouette, perfect for a fancy occasion. Comfortable to wear and easy to walk in, you won’t even notice the heel height.
https://prcdn.freetls.fastly.net/release_image/57539/18/57539-18-231788d34831f69a8a806af3c30b2d82-1960×1960.jpg “Wrap skirt” price 51,700~ (tax included) A gorgeous wrap skirt made of luxurious linen material. The casual kimono design on the inside makes it easy to incorporate into your everyday outfit. A mature piece with a high waistline that enhances your style. In addition, it is lined so you can wear it with confidence and it gives a cool summery impression. • About Relier81 “Relier” means to tie in French, “81” is the country code of Japan, and it means to connect Japan with the world. Based in Kyoto in 2018, this brand is dedicated to upcycling kimonos and obi, with the belief that we want to preserve Japanese traditions, culture, and artisanal techniques for a long time. In today’s world, where opportunities to wear kimonos are fewer, there are many beautiful kimonos and obi that are lying unused. By changing the “shape,” we hope to make our products more accessible to people in their everyday lives, and to provide an opportunity to experience traditional Japanese culture through our products, so we currently offer items such as skirts, with a focus on women’s shoes. As for shoes, in honor of the traditional Japanese culture of storing kimonos and obi in paulownia chests, we also offer optional paulownia wood boxes with the brand name branded on them.
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https://prcdn.freetls.fastly.net/release_image/57539/18/57539-18-48ce781e718a3add8144e213e48d261f-1059×1413.jpg • Relier81’s Initiatives 1. Upcycling The fabrics used for our products are kimonos and obi that have been lying unused. We treasure what we have now and create new value. 2. Disclosure of production background (process) A video showing the process from fabric to a pair of shoes is available on the Relier81 official website. In the current situation of the shoe industry, many companies are struggling with a lack of successors due to the aging of craftsmen, so we would like people to first become interested in the production background in order to continue the industry. We also want to convey the technology and greatness of Japanese manufacturing. 3. Creating a new kimono culture In today’s world where opportunities to wear kimonos are few and far between, we are proposing a change in the shape of kimonos so that they can be more easily incorporated into everyday life. We hope that Relier81 shoes will be an opportunity for people to experience traditional Japanese clothing such as kimonos and obi. 4. Inheritance to the next generation The representative of this brand, Tajiri, is also involved in industry-academia collaboration with universities and vocational schools in Kyoto, and holds classes and lectures to convey the greatness of traditional culture to the next generation. 5. Challenge We, the Odawara Hygiene Group, handle everything from household waste to industrial waste, human waste, and sewer
maintenance and management. We aim to create a sustainable society through the maintenance and management of venous infrastructure for daily life. As the next stage in the collection, processing, and recycling of waste, we are also challenging ourselves with the upcycling business.
https://prcdn.freetls.fastly.net/release_image/57539/18/57539-18-1c54618e0125d05696ca8d0cd3a57ab8-1071×231.jpg Odawara Hygiene Group 1-1-12 Kotobukicho, Odawara City, Kanagawa Prefecture, 250-0002 https://www.oeg-net.com/ Founded in 1952, the group is made up of five companies automatically, so please do not reply.