“Live freely.” DC Shoes, which inherits 90’s culture, and Igari Shuhei, Mitsuru, and YUJI (members of HEY-SMITH) embody “freedom” through music and the streets in this 2025 Fall/Winter campaign!

“Live freely.” DC Shoes, which inherits 90’s culture, and Igari Shuhei, Mitsuru, and YUJI (members of HEY-SMITH) embody “freedom” through music and the streets in this 2025 Fall/Winter campaign! ​
BOARDRIDERS JAPAN Press release: July 17, 2025 To the media “Live freely.” DC inherits the 90’s culture Shoes and Ikari Shuhei, Mitsuru, and YUJI (HEY-SMITH members) embody “freedom” through music and the streets in the 2025 Fall/Winter campaign! Videos and visuals of them wearing the reissued “COMMAND” model will be released on Thursday, July 17, 2025! A giveaway campaign will also be held on social media from the same day!
https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-e2f22e242722781c613802750ad39b48-1920×1080.jpg Street brand DC Shoes (Boardriders Japan LLC, head office: Tokyo) will release a movie and visuals for its 2025 Fall/Winter campaign featuring Shuhei Ikari, Mitsuru Igari, and YUJI (members of HEY-SMITH) on the DC Shoes official website and social media from Thursday, July 17, 2025, with the theme of “Live Freely.” The campaign conveys the message of “Live Freely” along with scenes of the three performing energetically, evoking the heat of the 90s when DC Shoes was born, and scenes talking about music from the 90s. The movie also includes skateboarding scenes from the 90s, and expresses freedom on the streets, set to the fast-paced song “Be The One” by HEY-SMITH. The campaign also focuses on a reprint of the “COMMAND” shoe, which was released in the early 2000s, as a new product for the fall/winter season. The three will appear in the video and visuals wearing the shoes. The “COMMAND” shoe, which gained popularity during the era of hot and free streets, will be reissued and released on Thursday, July 17, 2025. It will be sold at DC Shoes directly managed stores and stores that stock the shoes. In addition, starting on the same day, we will be running a social media campaign in which 20 people will be randomly selected to receive a 10,000 yen online coupon that can be used at the DC Shoes online store. DC Shoes, together with HEY-SMITH members Shuhei Ikari, Mitsuru, and YUJI, sends out the message that “Just as we passionately shouted for freedom in the 90s, we want to show people living in this era how to live freely.” They link the energy of the 90s to the present and deliver a new message of freedom to the streets. For more information on the campaign and performers, please see below. About DC Shoes 2025 Fall & Winter Campaign Image
URL: https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-1c8a6c86e16b01bf5c01507799bd0d2e-3822×2150.png Excerpt from DC Shoes 2025 Fall & Winter campaign movie Image
URL: https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-c8bff2820da3b2ff860b94d19b8ceb6c-3824×2132.png Excerpt from DC Shoes 2025 Fall & Winter campaign movie
https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-f27e4c3d3aac7fc98292f4f340ead459-2835×1588.png Excerpt from DC Shoes 2025 Fall & Winter campaign movie Image
URL: https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-dd1d48964c8f5b0c827803a3bf7a924e-3818×2140.png Excerpt from DC Shoes 2025 Fall & Winter campaign movie DC Shoes 2025 Fall & For the Winter campaign, the theme is “Live Freely,” and videos and visuals featuring Igari Shuhei, Mitsuru, and YUJI (HEY-SMITH members) will be released on the DC Shoes official website and social media from Thursday, July 17, 2025. ■ Movie & Visual “Just as we passionately shouted for freedom in the 1990s, we want to show people living in this era how to live freely.” Together with HEY-SMITH members Shuhei Ikari, Mitsuru, and YUJI, they express this feeling. The movie also includes skateboarding scenes of DC riders who have been active since the 90s, and the background music is the fast-paced song “Be The One” by HEY-SMITH. In keeping with DC Shoes’ style, the movie links the energy of the 90s to the present day, delivering a new message of freedom to the streets. YouTube URL:
https://youtu.be/ICGPzhXMeGM
https://img.youtube.com/vi/ICGPzhXMeGM/sddefault.jpg
https://www.youtube.com/watch?v=ICGPzhXMeGM ■ Shoes worn In the campaign, each of the three is wearing a reissue model of the “COMMAND” shoe that was released in the early 2000s. The “COMMAND” features DC Shoes’ unique design, which gained popularity during the era of hot and free streets, including the DC symbolic star logo and fat shoe tongue, making it a fitting shoe to embody the season’s theme, “Live Freely.” ■ SNS Giveaway Campaign Follow DC Shoes’ Instagram (@dcshoes_japan) and receive the 2025 Fall & If you “like” the post announcing the Winter campaign, 20 people will be entered into a draw to win a 10,000 yen online coupon that can only be used at the official DC Shoes online store. [How to apply and prizes] 1. Follow DC Shoes’ Instagram account (@dcshoes_japan) 2. Click “Like” on the post announcing the 2025 Fall & Winter campaign on the same account to complete your entry [Number of Winners] 20 winners will receive a 10,000 yen online coupon that can be used for shopping at the official DC Shoes online store *Online coupons are only available for purchases totaling 11,000 yen or more (tax included) [Application Period] July 17th (Thursday) – August 3rd (Sunday) 23:59 [Winner Announcement] Winners will be selected by lottery and will be contacted by @dcshoes_japan via DM (direct message) by the end of August. For more information on the DC Shoes 2025 Fall & Winter campaign and the items worn, please visit the special page or Instagram. ■ Campaign special page
https://boardriders.co.jp/collections/dcshoes-campaign-freedom-2025 ■ DC Shoes Instgram (Japanese account)
https://www.instagram.com/dcshoes_japan/ DC Shoes 2025 Fall & Winter Campaign Cast The members of the punk band “HEY-SMITH” formed in Toyonaka City, Osaka Prefecture in 2006 are Shuhei Ikari (Gt/Vo), Mitsuru (Sax), and YUJI (Vo/Ba). HEY-SMITH is a punk rock band that combines melodic punk with a horn section. They perform more than 150 live shows a year and are aiming to become a major label in 2023. In October 2025, they plan to hold the music festival “HEY-SMITH Presents OSAKA HAZIKETEMAZARE FESTIVAL 2025” at Izumiotsu Phoenix in Osaka.
https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-86346485b28b89e4f517b60a2ed4d2f0-1920×1080.jpg Shuhei Ikari (HEY-SMITH Guitar/Vocal) Shuhei Ikari (HEY-SMITH Guitar/Vocal) Leader of “HEY-SMITH”, guitar/vocals Instagram @hey_igari_013 X @HEY_IGARI_0131 YouTube “Igari Shuhei’s Osaka Bandman Channel”
https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-b48e847024236d1586cbcf01cf401ba7-1920×1080.jpg Mitsuru (HEY-SMITH Sax) Mitsuru (HEY-SMITH Sax) In charge of saxophone for “HEY-SMITH” Instagram @sacomitsuru X @MitsuruSax
https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-bc9732b81db98c973a63dd4501769ddc-1920×1080.jpg YUJI (HEY-SMITH Vocal/Base) YUJI (HEY-SMITH Vocal/Base）
Vocalist/bassist of “HEY-SMITH” Instagram @yuji_hey_smith X
@Ba_Vo_YUJI Product Overview of the Reissued Model “COMMAND” This season’s new model is a reissue of the “COMMAND” that was released in the early 2000s COMMAND Price: ¥13,500 Release date: Thursday, July 17, 2025 Size: 25.5-29.0, 30.0cm Color: Black/Lime, Black/White, White/Black Highly cushioned, the uniquely developed ultra-lightweight midsole “UNILITE” and the shock-absorbing airbag in the heel make it comfortable even during intense movements. The tongue and collar are padded with volume to hold the ankle. The upper is made of leather and the lining is made of breathable mesh. The EVA footbed provides cushioning, and the sticky rubber outsole is highly
abrasion-resistant. The DC trademark “pill pattern” on the side is the highlight.
https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-bf465dde91e17f57bae732b70af42f9b-2000×2100.jpg Black/Lime (color worn by YUJI)
https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-0150386f27ca9aa227cc178f48ccc1f6-2000×2100.jpg Black/White (color worn by Ikari)
https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-42e274c092423dc8468404ccb70c788e-2000×2100.jpg White/Black (color worn by Mitsuru) About “COMMAND” materials and functions
https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-cac01cfaaec9e86b54fc1c99b22cecb9-2000×2100.jpg The side of the shoe is DC STAR and DC logo on the tongue Image
URL: https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-c3a9ca15fc93f6676b3d0a16d80184b0-2000×2100.jpg The heel is equipped with a thermoplastic urethane air bag with excellent shock absorption properties to enhance performance. Image
URL: https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-760ae60a38193ffd827ff7e59d42731d-2100×2000.jpg Abrasion-resistant sticky rubber outsole
https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-326debc7da0a5768135292644ae365e4-2100×2000.jpg The tongue and collar are padded with volume to wrap around the ankle and hold it in place.
https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-e547557536c1c3bd7ccc6566be6b025d-2000×2100.jpg
https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-0aa3e61f3f604178ae83b87d06492248-2000×2100.jpg
https://prcdn.freetls.fastly.net/release_image/21180/120/21180-120-6232412b92e4d10776927eb5e8c76927-2000×2100.jpg 【DC Shoes About DC Shoes] DC Shoes is a street brand that was born in California on the west coast of the United States in 1994. Founders Ken Block and Damon Way have mixed the cultures of skateboarding, snowboarding, and surfing with music and art sensibilities, and have grown DC into a street brand that is ahead of its time over its 30-year history. DC’s revolutionary DNA, which continues to break common sense and always create new things, continues to push without changing the founder’s beliefs. 【 Contact Information 】 Boardriders Japan TEL: 0120-32-9190 https://boardriders.co.jp/pages/dcshoes/ Official Instagram account @dcshoes_japan
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