Fendi Japan Fendi unveils its Fall/Winter 2025-26 women’s and men’s advertising campaigns!

【Fendi Japan】 Fendi unveils its 2025-26 Fall/Winter women’s and men’s advertising campaigns! ​ Fendi Japan Press release: July 17, 2025 Fendi unveils Fall/Winter 2025-26 women’s and men’s advertising campaigns!
https://prcdn.freetls.fastly.net/release_image/3876/542/3876-542-15c36d3406293f32815d5204af9b8c91-1280×720.jpg Credit_ Steven Meisel FENDI, a luxury brand representing Rome, Italy, has announced an advertising campaign for the FENDI 2025-26
Fall/Winter women’s and men’s collections. Looking back at the past and moving towards the future, Silvia Venturini Fendi evokes playful and profound memories that celebrate the century-old history of the Fendi House, founded in Rome in 1925 by her grandparents Edoardo Fendi and Adele Casagrande Fendi, and spanning five generations. Speaking at the Fendi Fall/Winter 2025-26 women’s and men’s collection fashion show, which marked the start of the brand’s 100th anniversary, she said: “Fendi reminds me of the future. I didn’t want to spend time digging through the physical archives. For me, Fendi 100 is about going back through my own memories of what Fendi really was, or what I imagine Fendi to be, and what Fendi means today.”
https://prcdn.freetls.fastly.net/release_image/3876/542/3876-542-c3084a57a464eca32d8b1aeabb9e211a-1280×720.jpg Credit_ Steven Meisel Like a mirage, the renovated Milan showroom recreates the historic salons of Fendi’s boutique and atelier in Rome’s Via Borgognona, where five second-generation Fendi sisters, Alda, Anna, Carla, Franca and Paola, worked and played together. Wood-paneled double doors open onto a sparkling space of plush carpets, sofas and chandeliers, where high-end bespoke clients gathered by day and glamorous jet-setters by night. In this atmosphere of glamour and glamour, secrets and stories were passed down through the generations. The history of Fendi, which began with handbags and luxury scarves, has been given a new story by Silvia Fendi, reflecting the brand’s 100-year history. It is full of Fendi-like ideas, with irony, humor and calmness mixed together, and sensual charm combined with Roman rigor. The women’s and men’s collections combine
traditional tailoring techniques with a subversive interpretation of Italian refined style, creating a mysterious charm that makes it seem as if the clothes are like people and the people are like the clothes. The primitive texture of the material creates an optical illusion from the opening silhouette. The high collar and the high-quality gold belt around the waist make this flared coat look like a dress. Techniques such as intarsia, honeycomb, and gelonate, which were once only used for high-end furs, are used here on shearling fabric that reproduces the texture of fox, mink, and sable. The hourglass silhouette, a timeless symbol of beauty, is expressed in satin balsa skirts, ruffled colora jackets and rounded sleeves. Marbled pleats and ribbed knit dresses create ruffled lettuce hems, eel and lamb leather patchworks splay out on A-line chevron skirts, and men’s cocoon coats exude operatic drama with hidden martingales. The changing hues throughout the collection evoke Rome at dusk, from laurel, forest green, graphite chocolate and petrol blue to fiery sunsets of cinnamon, terracotta, bubblegum, buttermilk, scarlet and dusty rose. Fendi’s tailoring is at its apex in bracelet-sleeve blazers and stovepipe flares. Boiled wool coats are structured with eye-catching satin linings, and trench coats, emblematic of Italian power dressing, are loosely tailored in lambskin or feature scarf collars in pleated taffeta. Men’s bags are crafted in powdery wool. For both men and women, Fendi shearling stoles are layered over jewel-toned cardigans, lingerie dresses or georgette blouses, combining the weight of a coat with the lightness of a shawl, while the leather craftsmanship of the Fendi atelier is on full display in the reversible Selleria coat in deerskin and suede, as well as a dazzling Op Art coat finished with a sumptuous geometric intarsia rather than a print. The glamour of Roman evening continues in a play of matte and glossy with wavy quilted satin skirts, formal dresses draped like bishop sleeves and embroidered with mirrors and crystals. Gender play is played out in the form of cashmere twins and Chantilly lace adorning pinstripe chemises, while tulle fringes and sequins frame a trilogy of Fendi millefoglie evening ensembles that are both opulent and airy. The Fendi Fall/Winter 2025-26 Accessories Collection reinterprets Fendi signatures with a bold perspective that looks to the future while also looking to the past. A kaleidoscope of colour and luxury. The new Fendi Giano will wow even modernists with its unique moon-shaped bag that opens and closes with a simple twist. The clutch or shoulder bag is made from two-tone calfskin and features the Fendi squirrel emblem and the portrait of Janus on both sides. The Fendi Spy bag, introduced in 2005, is back in a new design, made from sorbet-coloured shearling and featuring twisted handles. It joins the ever-present icons of Fendi, the Peekaboo and the Baguette. Shearling intarsia, disco sequins and suede techniques transform the Mamma Baguette and Peekaboo Soft into luxurious yet tactile designs, while leopard water snake and mirror embroidery enhance the Fendi Baguette. For men, the FENDI Lui bag is a soft zip duffle with a metal FF logo, while the FENDI Maxi charm character is made from upcycled fabrics, combining artisanal craftsmanship with new ideas for the environment. In footwear, trompe l’oeil boots and peep-toe slippers in satin and eel feature slim wedges or hooked heels with subtle polished metal details, while men’s desert boots are crafted from wild shearling or soft lambskin. The Fendi Fall/Winter 2025-2026 jewelry collection, designed by Delfina Delettrez Fendi, is a dazzling and diverse collection of pieces, including snake chain collars, Tremblant bracelets, chandelier “Fountain” earrings, sterling silver obelisk pendants and a men’s “FF” logo ball chain necklace. The Fendi Fall/Winter 2025-26 women’s and men’s advertising campaign was photographed by world-renowned photographer Steven Maisel under the art direction of Chaos. CREDITS: Art Direction: Chaos Photographer & Director: Steven Meisel Make-Up: Dame Pat McGrath Hair: Guido Palau Set Designer: Mary Howard Casting Director: Piergiorgio Del Moro #FendiFW25
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