Rio Group Holdings Co., Ltd. The long-awaited new product has been released for the children’s shoes “SUPERSONIC” that are 78% faster! Sales start nationwide from July 18th

【Rio Group Holdings Co., Ltd.】The long-awaited new product has arrived in the “SUPERSONIC” children’s shoes, which are 78% faster! On sale nationwide from July 18th ​ Image
URL: Rio Group Holdings Co., Ltd. Press release: July 18, 2025 To the Press The long-awaited new product has arrived in the “SUPERSONIC” children’s shoes that are 78% faster! Sales start nationwide from July 18th. Equipped with a high-rebound plate, it has an exceptional cutting-edge structure for children’s shoes. Rio Group Holdings Co., Ltd. (Headquarters: Nagoya City) will release new “SUPER SONIC” products at shoe specialty stores and EC sites nationwide from Friday, July 18, 2025. ・ ・ ・
https://prcdn.freetls.fastly.net/release_image/74893/17/74893-17-efea4a9a0771c596ab5839cbc992abdd-2667×1884.png “Ease of running” and “speed performance” have been further improved. The brand’s debut model, SUPER SONIC, saw 78% of elementary school students improve their 50m sprint time. (※) The long-awaited latest model, which reflects the voices of elementary school athletes who use it and has further improved functions, is finally on sale. These junior shoes are perfect for everyday exercise, sports, and even autumn athletic meets.
https://prcdn.freetls.fastly.net/release_image/74893/17/74893-17-979e299d06270b37f51527c3ce50985e-3360×2376.png [What is SUPERSONIC] ～Shoes that make children’s desire to “run fast” come true～ Equipped with a high-rebound plate designed to match the characteristics of children’s running style, it has an unprecedented cutting-edge structure for children’s shoes. In addition, the thickness of the plate is adjusted in 0.1 mm increments to pursue a structure that supports natural running without hindering growth. In a test, it was found that “78% of children who wore SUPERSONIC became faster in the 50m sprint” (※).
https://prcdn.freetls.fastly.net/release_image/74893/17/74893-17-0b42f06508d10c306b0e7f25466e46c3-1507×879.png 【Evolution Points｜Faster and More Comfortable】 Based on the
performance of the previous model, which was 78% faster, we have further improved the functions by incorporating the feedback of elementary school athletes. (1) Optimization of plate resilience In addition to observing how children run and analyzing their form, the resilience of the high-resilience plate is fine-tuned. This brings out the power to kick the ground and move forward. (2) Mesh and TPU reinforced upper to reduce shaking Reduces lateral shaking of the foot and minimizes energy loss when sprinting. Provides stable performance even during sports and athletic meets. (3) Improved durability Improved upper and outsole materials for improved durability. (4) Improved cushioning for comfort when commuting to school Cushioning in the midsole reduces strain on the feet when walking. In addition to providing propulsion while running, these shoes are designed to be comfortable to wear while commuting to school or for everyday use.
https://prcdn.freetls.fastly.net/release_image/74893/17/74893-17-6797dc09f9fa911b92f1483d07f8b056-3900×2367.png [Product information] Release date: Friday, July 18, 2025 Price: 4,290 yen (tax included) Available colors: BLACK, BLUE, MINT, ORANGE Sales channels: Shoe specialty stores nationwide, ▶ (1) Product name: Belt type III Size: 19cm, 20cm, 21cm, 21.5cm, 22cm, 22.5cm, 23cm, 23.5cm, 24cm, 24.5cm
https://prcdn.freetls.fastly.net/release_image/74893/17/74893-17-f96620e1946aa43a796c80b8a3bb69d5-1080×1080.png BLACK
https://prcdn.freetls.fastly.net/release_image/74893/17/74893-17-a73af70d88692b3f2c7895acc25339c2-1080×1080.png BLUE
https://prcdn.freetls.fastly.net/release_image/74893/17/74893-17-af3ad21d39109108d5d9bbe65e2c840a-1080×1080.png MINT
https://prcdn.freetls.fastly.net/release_image/74893/17/74893-17-4d52d2d94a9402167c421155ffb2e6b2-1080×1080.png ORANGE (2) Product name: String type III Size: 21cm, 21.5cm, 22cm, 22.5cm, 23cm, 23.5cm, 24cm, 24.5cm
https://prcdn.freetls.fastly.net/release_image/74893/17/74893-17-2d14ab06508e5ee7c7926d630c2b1b66-1080×1080.png BLACK
https://prcdn.freetls.fastly.net/release_image/74893/17/74893-17-8f25b19b1fce0cdec2d86bdbb6caa189-1080×1080.png BLUE
https://prcdn.freetls.fastly.net/release_image/74893/17/74893-17-618cb6882c5e6162f40e3f8e5c7b091c-1080×1080.png MINT
https://prcdn.freetls.fastly.net/release_image/74893/17/74893-17-a5978d3d44cb006dbf6424a0e8963353-1080×1080.png ORANGE Origin of development [On-site approach to convey the joy of running] SUPERSONIC is not just about pursuing functionality, but also has the core of its development philosophy of “creating an opportunity for children to feel that running is fun.” To achieve this, we have been continuously holding free “running classes” all over the country as part of our sales promotion activities. A total of 3,700 children have participated so far, and we have observed their running style on-site, analyzed their form, and constantly asked ourselves how we can “run faster and have more fun.” These experiences support SUPERSONIC’s “design that takes children’s feet seriously.” Image
URL: https://prcdn.freetls.fastly.net/release_image/74893/17/74893-17-4520e77e760550d603f6c7f3ad6cf5bb-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/74893/17/74893-17-b1ea3ff21f5a5d58d67cbe846c315a14-3488×2624.jpg
https://prcdn.freetls.fastly.net/release_image/74893/17/74893-17-c0798b6aa3638366a1e89b83e3cc49c6-3488×2624.jpg 【New product release commemoration | Free summer vacation event “Running class”】 In addition, to commemorate the release of the new product, a “Running Class” will be held at Alpen NAGOYA for two days on July 26th (Sat) and 27th (Sun). This event is perfect for children who “like to move their body” or “are not good at running but want to be able to run faster.” It is conducted in the form of lessons by a former Japan Youth National Team instructor, and is enjoyable for everyone from beginners to children who love exercise. In addition, on the day, the children will wear our company’s children’s shoes “SUPERSONIC”, which are 78% faster. It will also be an opportunity for parents and children to learn the importance of choosing the right shoes in addition to the correct way to run. Participation is free, and there is a lot of fun learning content, such as running
instructions from professional instructors and how to choose the right shoes. This is an opportunity to experience the fun of running and feel the charm of SUPERSONIC firsthand. This event is perfect for exercising during the summer holidays and preparing for the autumn sports day. ■Event overview Date: July 26th (Sat) and 27th (Sun), 2025 Time: 4 sessions per day (1. 10:00-, 2. 11:30-, 3. 13:30-, 4. 15:00-) Location: AlpenNAGOYA Nadia Park 2F Atrium Address: 3-18-1 Sakae, Naka-ku, Nagoya, Aichi Prefecture Target: Shoe size 19cm to 24cm Capacity: First 50 people per session (advance registration required) Participation fee: Free What to bring: Workout clothes, water bottle, towel, socks Fully booked! Waiting list now open Due to overwhelming popularity, all sessions are now fully booked. We are currently accepting waiting lists. If you would like to participate, please contact us using the details below. ▶Contact us
https://prcdn.freetls.fastly.net/release_image/74893/17/74893-17-d9e90aa1c654cb7dd812bc620026fe38-3900×2758.jpg [Company Profile] Company name: Rio Group Holdings Co., Ltd. Address: 460-0021 1-15-27 Heiwa, Naka-ku, Nagoya, Aichi Prefecture
Representative: President and CEO Hideyuki Yokoyama Corporate website: https://rio-jp.com/
*125 elementary school students ran 50m once wearing SUPERSONIC with high-rebound plate and personal shoes without plate, and the time was measured. The percentage of people who ran faster when wearing SUPERSONIC. *This data is actual measurement, and we do not guarantee that everyone will get the same results.
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https://prcdn.freetls.fastly.net/release_image/74893/17/74893-17-b6e68c4fc1dba843a2b5a0d08320c101-1217×919.png *This email was sent automatically, so please do not reply.