UNITED ARROWS LTD. “UACG” is a new project born from the passion of MZ generation staff members. ~Connecting fashion and culture with “non-consumable anime T-shirts”~

【United Arrows Co., Ltd.】 A new project born from the passion of MZ generation staff, “UACG” is launched ~ Connecting fashion and culture with “non-consumable anime T-shirts” ~ ​
United Arrows Co., Ltd. Press release: July 18, 2025 A new project born from the passion of MZ generation staff, “UACG” has been launched ~ Connecting fashion and culture with “non-consumable anime T-shirts” ~
https://prcdn.freetls.fastly.net/release_image/3197/378/3197-378-6bf2eca632681cc9be4e4f7afa4241a9-2200×1100.jpg UNITED ARROWS Co., Ltd. (President and CEO: Yoshinori Matsuzaki, Head Office: Shibuya-ku, Tokyo) will launch a new project, “UACG,” for its brand “Beauty & Youth United Arrows (hereinafter, BY)” with the aim of reaching the next generation of customers. This project will be planned by staff from the MZ generation and will propose items with motifs based on Japanese culture such as “anime, comics, and games.” As the first step, a collaboration T-shirt with manga artist and illustrator Hisashi Eguchi will be released on Saturday, July 26th. LP URL: https://store.united-arrows.co.jp/s/brand/by/feature/res/uacg/ *Scheduled to be released on Saturday, July 26 What is the concept of “anime T-shirts that will never be consumed”? Just like graphic T-shirts that are loved throughout the ages, UACG aims to create apparel items that will become the “vintage of the future.” While recreating the mood of the time the anime was released, we incorporate modern technology and environmentally friendly materials to create a piece that is not just a fan item, but one that can be chosen with the feeling of wearing art. We propose items that will be loved for a long time across generations. The first wave will start with anime T-shirts. We plan to continue collaborating with masterpieces of anime, comics, and games to develop a variety of apparel items. Based on the value of “not being consumed,” we will spread the charm of Japanese culture both domestically and internationally. Background to the launch of “UACG” The project name UACG stands for United The name is a combination of the initials of “ANIME,” “COMIC,” and “GAME” with the abbreviation “UA” of ARROWS. It is a project that started from the love of MZ generation staff who love anime, manga, and games. Against the backdrop of a re-evaluation of 90s culture and increasing inbound demand, we are reinterpreting Japanese anime culture as fashion. We aim to connect the charm of culture to the next generation through apparel items that will become vintage in the future. Director’s comment
https://prcdn.freetls.fastly.net/release_image/3197/378/3197-378-c220ea1b168fd0478f326859f2f4992f-1185×1777.jpg Anime, manga and games have been a part of my life since I was a child. As I get older, the works I’m drawn to have changed, but there are countless times when I see myself in the protagonists and feel encouraged. I started this project with the desire to express the emotion and passion of that love through apparel. I want to deliver items that will be loved for a long time, both as art for those who don’t know the work, and as a piece that fans can wear outside. I create my products with respect for the work, including the packaging that can be displayed and enjoyed. Deployment item The first wave will feature a collaboration T-shirt with manga artist and illustrator Hisashi Eguchi, with a motif of a classic 90s anime. The second wave will feature items with a motif of the popular comic “Dragon Head.” UACG expresses the brand’s worldview and community through LOOK visuals. On SNS, we will carefully communicate the background of the production, the thoughts put into the items, and the values that are unique to UACG. We are also considering holding pop-ups at
fashion-conscious stores such as H Beauty & Youth, and in the future, expanding to external venues where people can experience the world of the work more deeply. First release: Details of collaboration items with Eguchi Hisashi
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https://prcdn.freetls.fastly.net/release_image/3197/378/3197-378-1ac00895fc5acd389cd88bca61a94854-1460×1100.jpg UACG HRK Z001 Based on the visuals of animated films released in the 90s, a special illustration by Hisashi Eguchi has been used, with the top and bottom newly drawn for this occasion. Carefully finished with silk screen printing, the UACG logo is subtly placed on the inside of the left sleeve cuff so as not to detract from the worldview of the work. This is a carefully crafted piece that is easy to wear in your daily life. Price: 8,800 yen (tax included), color: white, black, size: S, M, L
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https://prcdn.freetls.fastly.net/release_image/3197/378/3197-378-a2abab0a9ed2f76dca168b9eea8723be-1460×1100.jpg UACG HRK BIKES A design that features the latest signature of Eguchi Hisashi on the visuals of 90’s animation movies. The original body is in line with the current trend, and the colors and delicate lines are faithfully reproduced with 10-plate silk screen printing. By adding hand-embroidered details to the neck, it has a finish that gives you a sense of “human warmth” just like a print. It is a piece that can be enjoyed with a modern sensibility, with a mix of nostalgia and newness. Price: 11,000 yen (tax included), color: white, black, size: S, M
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https://prcdn.freetls.fastly.net/release_image/3197/378/3197-378-30ba587799f82ad40063b3463d32d253-1460×1100.jpg UACG HRK LB PREM Illustrations from 90’s animation movies are reproduced with inkjet printing, and even the color shading and character expressions are delicately expressed. The latest signature of Eguchi Hisashi is placed on the back of the neck with reflective print. Limited to 99 pieces, each one has a serial number. The completely original blister pack can be hung on the wall or stands on its own, and is designed to create an exciting feeling like a figure or collector’s item. It’s a special piece that you can wear, but also want to display. Price: 15,400 yen (tax included), color: white, size: S, M *For details on the sales rules for each item (sales method, number of items, etc.), please check the URL below. BY News URL: https://store.united-arrows.co.jp/ua_columns/news/by/14974 BY Instagram: https://www.instagram.com/beautyandyouth_official/ Deployment stores Beauty & Youth United Arrows Kichijoji Store, H Beauty & Youth United Arrows Online One of the main strategies of our medium-term management plan (FY2024 to FY2026) is the “UA MULTI Strategy: Efforts to expand our business and customer base through new business development.” “UACG” aims to broaden the age axis by targeting the MZ generation, acquire new customers, and expand our business. About UACG
https://prcdn.freetls.fastly.net/release_image/3197/378/3197-378-dbdea68badc0e84b9cd956705d58bbaf-1182×592.jpg This project is a combination of the abbreviation “UA” of UNITED ARROWS and the initials of “ANIME”, “COMIC(MANGA)” and “GAME”. With the concept of “non-consumable anime T-shirts”, we propose apparel items that reinterpret the culture of anime, manga and games. We pursue a piece that will be loved for a long time, just like the work, by using uncompromising techniques from material selection to tailoring in small batch production. We will do our utmost to create valuable products in order to pass on Japan’s world-class culture to the next generation. LP URL:
https://store.united-arrows.co.jp/s/brand/by/feature/res/uacg/ *Scheduled to be released on Saturday, July 26 Director Profile Motoyama Kirari Born in 1997. After graduating from Osaka Bunka Fashion College, she joined United Arrows Co., Ltd. in 2017. After working as a shop staff, he has been working as a PR for “Beauty & Youth United Arrows” since 2022, and is currently in charge of “Steven Alan” and “H Beauty & Youth”. Using his passion for anime, manga, and games, he plans and directs the UACG project. Instagram:
@kira_motoyama About Beauty & Youth United Arrows
https://prcdn.freetls.fastly.net/release_image/3197/378/3197-378-348f30b489ad0591903f1e3603f433e3-930×390.jpg Beauty backed by a commitment to quality, cleanliness and elegance. Youthfulness gained from free thinking and intellectual curiosity, unconstrained by age. A select shop with an emotional sensibility, with the aim of wearing the essential beauty and youthfulness of the era/next generation, and enriching their lives. About United Arrows Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/3197/378/3197-378-85f970a32ee30c567ef61c618f3b7d40-300×300.jpg Established in 1989. We operate a select shop that sells a mix of designer brands sourced from Japan and overseas with our own unique sense, as well as original men’s and women’s clothing and
miscellaneous goods. We offer brands and labels such as “UNITED ARROWS”, “BEAUTY & YOUTH UNITED ARROWS” and “UNITED ARROWS GREEN LABEL RELAXING”. *This email was sent automatically, so please do not reply.