Adastria Co., Ltd. LOWRYS FARM launches occasion line “dayme” Pre-orders begin on Friday, July 18, 2025

【Adastria Co., Ltd.】LOWRYS FARM launches occasion line “dayme” Pre-orders begin on Friday, July 18, 2025 ​
Adastria Co., Ltd. Press release: July 18, 2025 LOWRYS FARM launches its occasion line “dayme” Pre-orders begin on Friday, July 18, 2025 A lineup of five types of occasion wear that can be worn in a variety of ways, with the theme of “for both special occasions and daily wear”
https://prcdn.freetls.fastly.net/release_image/1304/2709/1304-2709-3d4b62db35b3155cf51058ce60de620a-1920×1005.jpg LOWRYS FARM, developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and CEO: Osamu Kimura), will launch the occasion line “dayme”. With the theme of “for both special occasions and daily wear,” the brand offers “a versatile piece” that can be styled to suit any occasion, for women who want to make today a special day. Advance reservations will begin on Friday, July 18, 2025. Regular sales are scheduled to begin on Friday, August 29, 2025 at select LOWRYS FARM stores and the official online store and ST. LOWRYS FARM has launched a new line called “dayme” that proposes occasion wear that can be worn in a variety of ways, with the theme of “for both occasions and daily wear”. It would be a waste if the clothes you wear on a special day were to end up sleeping in the back of your closet. “dayme” offers you a variety of occasion wear that will solve such a problem. It is an item that will give you a sense of neatness on special days and blend into your everyday styling, allowing you to enjoy a wide range of styles for your own day. The “dayme” line of five types of versatile occasion wear is suitable for a variety of occasions, such as graduation ceremonies, entrance ceremonies, wedding receptions, and social gatherings, and also fits seamlessly into everyday life. The line-up includes a variety of items, from dresses to pants styles and set items, and each item is suitable for multiple occasions. ■ “dayme” overview Advance reservation date and time July 18, 2025 (Friday) 12:00~ Normal sales date and time Friday, August 29, 2025, 10:00am – *Follows the store’s business hours. Stores where it is available Some LOWRYS FARM stores, official WEB store and ST ■Stores where it is available S-PAL Sendai store, AEON Lake Town store, LaLaport TOKYO-BAY store, Tokyo Skytree – Solamachi store, Lumine Tachikawa store, Atre Kawasaki store, Sotetsu Joinus store, Lumine Yokohama store, Kanazawa Forus store, Aeon Mall Hakusan store, Aeon Mall Hamamatsu Ichino store, Aeon Mall Okazaki store, mozo Wonder City store, Aeon Mall Otaka store, Nagoya Parco store, Kyoto Porta store, Hep Five store, Tennoji Mio store, Hankyu Nishinomiya Gardens store, Hiroshima Parco store, Amu Plaza Kokura store, Solaria Plaza store, Amu Est Hakata store, LaLaport Fukuoka store, Amu Plaza Kagoshima store Special site
https://www.dot-st.com/lowrysfarm/cp/dayme2025 ■“dayme” product details An elegant dress that stands out on its own. The flower motif cut jacquard sheer material adds a modern atmosphere without being too sweet. The key point is the moderate volume of the hem and sleeve design, and since it can be worn in two ways, front and back, you can enjoy changing the impression by changing the neck design. Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2709/1304-2709-232f5708ad9087a5df098f6dfb10099b-3352×1469.png Product name: Sheer jacquard dress Price: 9,990 yen (tax included) Available colors: Pink, black Size: FREE This is a set item of an all-in-one and a tulle top. The all-in-one has tuck sleeves that naturally cover the shoulders, creating an elegant and sophisticated impression. Another nice point is that you can enjoy changing the atmosphere of the styling by removing the attached waist belt. The airy frill design of the top adds an elegant and glamorous impression to your styling.
https://prcdn.freetls.fastly.net/release_image/1304/2709/1304-2709-833ca9469dac7de52ef3cba88da235e7-3352×1469.png Product name: Belt all-in-one Price: 17,990 yen (tax included) Available colors: Green, Black Size: M, L This is a three-piece set of a vest, innerwear, and dress that can be worn in multiple ways. The skirt of the dress has a mermaid line, the chest of the vest has a design that adds volume, and the innerwear has a glossy finish that makes it look elegant, making it an item that will add even more glamor when worn as a set. Another great feature is the peplum design at the waist of the vest, which covers the waist area while creating a beautiful silhouette.
https://prcdn.freetls.fastly.net/release_image/1304/2709/1304-2709-5dc81b52be70f5ebfca5facacd94ccf5-3352×1469.png Product name: Tulle frill vest set Price: 19,990 yen (tax included) Available colors: brown, black Sizes: M, L This is a three-piece set consisting of a camisole all-in-one, a frilled bustier, and an inner layer. The all-in-one is made of a moderately thick material to add elegance, and the high waistline gives it a beautiful silhouette while covering your figure. The bustier has a gorgeous voluminous wave frill design, and the elegant flocked dot design of the inner set creates a well-balanced look.
https://prcdn.freetls.fastly.net/release_image/1304/2709/1304-2709-deaec0339932163999648fa8c2fb1c60-3352×1469.png Product name: Frill bustier set Price: 19,990 yen (tax included) Available colors: Black Size: M, L This is a three-piece set of a gilet, skirt, and tulle ruffle top. You can enjoy arranging each item separately, and it is a set item with outstanding versatility that can be worn alone. The double-stitched gilet may look formal at first glance, but by adopting eye-catching metal nuance buttons, it can be worn alone with a presence and a sophisticated impression. The skirt has an I-line silhouette that gives a feminine and delicate look, while the deep slit design adds a sense of freedom. The sleeves of the matching sheer top have a three-dimensional ruffle design that gives an elegant and glamorous look all the way down to your hands. Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2709/1304-2709-3e917642d3f4b760e7a5646a34e85d9e-3352×1469.png Product name: Henkei B Vest SK Set Price: 19,990 yen (tax included) Color options: Black Size: M, L ■About LOWRYS FARM
https://prcdn.freetls.fastly.net/release_image/1304/2709/1304-2709-1325a43c0b8445c8e74645bb75a53c5b-794×283.jpg With the concept of “Straight to me,” LOWRYS FARM supports all adult women with trendy items that they “want to wear now” and standard items that they “want to wear forever.”
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https://www.tiktok.com/@lowrysfarm_officia ■About Adastria Group
https://prcdn.freetls.fastly.net/release_image/1304/2709/1304-2709-c722275c88ea7ae9f0cb79fceeb04943-850×213.jpg Adastria Group has 45 Adastria is a multi-company group that includes Adastria Co., Ltd., which develops the above brands of apparel, miscellaneous goods, and food and beverages, Element Rule Co., Ltd., BUZZWIT Co., Ltd., and Zetton Co., Ltd., as well as AndSty Co., Ltd., which develops mall and media businesses, Adastria Logistics Co., Ltd., which handles the group’s logistics, and special subsidiary WeOur Co., Ltd. We aim to become a “Play fashion! platformer” that strengthens connections with various stakeholders and spreads the excitement of fashion both domestically and internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510
https://www.adastria.co.jp/
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