EC-based Kawanishi Kaban, with 110,000 YouTube subscribers,
demonstrates its ability to attract customers at a real event in Nagoya | Now touring the nation! Next stop: Kagurazaka, Tokyo July 19, 2013 |Sat| – July 20, 2013 |Sun|
KAWANISHI KABAN PRODUCTS CO., LTD. Press release: July 18, 2025 Kawanishi Bag, an online store with 110,000 subscribers on YouTube, demonstrated its ability to attract customers at a real event in Nagoya | Now touring the country! Next stop: Kagurazaka, Tokyo July 19, 2013 |Sat| – July 20, 2013 |Sun| A bag manufacturer with over 110,000 subscribers on YouTube who aims to be the best in Japan by creating products that people love, held an event in Nagoya! People come in droves even on weekdays for the chance to see the real thing!
https://prcdn.freetls.fastly.net/release_image/89378/37/89378-37-a7a47489b21c7d2ae31ffc2da55c4d0f-1280×1280.jpg Kawanishi Kaban’s business trip in Nagoya event banner Kawanishi Kaban Product Co., Ltd. (Headquarters: Takamatsu City, Kagawa Prefecture, Representative: Isao Kawanishi), a bag manufacturer with the vision of “creating products that are loved,” held a fan event “Kawanishi Kaban’s Business Trip in Nagoya” at Hoshigaoka Terrace in Nagoya for six days from Wednesday, June 11th to Monday, June 16th, 2025. Despite the schedule being mainly on weekdays, 414 people attended. 90% of the visitors came to the event to buy Kawanishi bags. It was an
opportunity to feel the enthusiasm and satisfaction that can only be achieved at a real event. The next event is scheduled to be held in Kagurazaka, Tokyo on Saturday, July 19th and Sunday, July 20th, 2025. In this article, we will introduce the results of the Nagoya event and our outlook for the next one. ◆Why was the event successful in attracting customers even though it was a long weekday event? For this Nagoya event, we tried new things that we had never tried before, such as holding a long weekday event and having only one staff member. Although we had received many requests to hold the event on a weekday, it was difficult to make it a reality due to issues such as securing staff and arranging the venue. So this time, staff from Nagoya were in charge, and they made the most of their understanding of the area while also overcoming operational issues. The long-awaited weekday event was now possible. We also saw visitors from Mie and Gifu, which are close to Nagoya and have difficulty traveling to Tokyo, and it was a great success to see customers who felt it was a geographical hurdle to attend. In addition, women in their 40s to 60s, who are Kawanishi Kaban’s main target audience, often have family plans on the weekends, and many of them said that they were able to come because it was a weekday. The event was able to reach a demographic that could not be reached at previous events, and the six days felt like an expansion of new customer contact points. ◆Don’t rely on the president! Kawanishi Kaban’s first event with only staff to serve customers – 90% of visitors achieved their “purpose of visiting” What was significantly different from previous events was that Kawanishi Atsushi, who is popular on YouTube as “President”, was not put in the forefront, and instead the focus was on customer service provided by the staff. As Kawanishi Koushi, who has many enthusiastic fans, did not make an appearance, the event had a calm atmosphere and was supported by customers who wanted to avoid crowds and take their time to look at the products. Many comments included “I was able to look around at my own pace this time,” “I didn’t have to worry about other visitors,” and “The size of the venue was just right, so it was easy to talk to people,” and the comfortable space and closeness to the staff left a lasting impression. Furthermore, the event achieved extremely accurate customer attraction, with “zero people just looking around” and “more than 90% of the visitors came to buy Kawanishi Kaban,” making the six days a reminder of the value of a real event. Kawanishi Kaban’s business trip in Nagoya “Suzuki’s solo business trip” (25/6/11-16) 6 days
https://prcdn.freetls.fastly.net/release_image/89378/37/89378-37-2b469d2a35ae53c6f46c249e39e8ae2b-1920×1280.jpg Nagoya event venue ◼Event details:
https://shop.kawanishikaban.com/blogs/event/event-2506nagoya ◆A taste that can only be experienced at a real event Experience-based mechanism
https://prcdn.freetls.fastly.net/release_image/89378/37/89378-37-ce6cd3c4d037c5c97f4efcd748342aa2-1920×1280.jpg From the left: genuine leather keychain gacha, local stickers, genuine leather keychain gacha. At the Nagoya venue, the popular “Genuine Leather Keychain Gacha,” which was only sold at the event, will be revamped and re-released. In addition, those who purchase products at the venue through the Kawanishi Kaban official online store will receive a “local sticker (Nagoya limited)”. The Nagoya event has found new possibilities with its brand power that “fans come even when the president (Koji Kawanishi) is not there” and its attentive customer service that is close to the community. The next event will finally be held in Kagurazaka, Tokyo. Keep an eye on Kawanishi Kaban’s on-site capabilities! ◆The next event will be in Kagurazaka, Tokyo! Special on-site event with artisans (25/7/19-20)
https://prcdn.freetls.fastly.net/release_image/89378/37/89378-37-4a84ea504d62a0db911db2f768f582ca-1280×1280.jpg Banner of Kawanishi Kaban’s business trip in Tokyo Following the success of the Nagoya event, Kawanishi Kaban will be holding an event in Kagurazaka, Tokyo from July 19th (Sat) to 20th (Sun), 2025. In addition to the craftsman in charge of development, “Tsuga-chan,” Kawanishi Kaban’s representative, “Shacho,” and “Suzuki-san,” who also participated in the Nagoya event, are scheduled to participate in the Tokyo event. The craftsman “Tsuga-chan,” who is also a hot topic for appearing on YouTube, rarely makes an appearance at the Kagawa main store, so this will be a rare opportunity to hear directly about the background of the products and the thoughts of the makers. ◼Event name: Kawanishi Kaban’s business trip in Tokyo “The craftsmen are on the move!” ◼Dates: July 19th (Sat) – July 20th (Sun), 2025 12:00-17:00 ◼Venue: Kagurazaka Session House 2F Gallery (158 Yaraicho,
Shinjuku-ku, Tokyo) ◼Event details:
https://shop.kawanishikaban.com/blogs/event/event-2507tokyo ◆ Kawanishi Kaban’s challenge to deliver “value that cannot be conveyed online alone”! Kawanishi Kaban also posts on social media such as YouTube and Instagram, but they continue to hold events all over the country because they want people to “experience the real thing.” We will continue to strengthen our efforts to directly convey the appeal of Kawanishi Kaban through real events. ▼ Kawanishi Bag Products Kawanishi Bag Products, a bag manufacturer with a store and workshop in Takamatsu City, Kagawa Prefecture, started out as a subcontractor for bags and values “making use of the technology inherited from our predecessors and taking pride in the products we make.” It took a long, hard journey to get to that answer. Kawanishi Kaban’s management philosophy is “making things that people love.” The true value of a bag is not tested at the moment you buy it, but when you are using it. We aim to be a workshop where people can get to know our craftsmen and staff who work to make bags that will remain special forever, and where they can think, “That bag was made by that person, so I’ll take good care of it.” ↓Click here for the full text of the “Greetings from the Representative”
https://kawanishikaban.com/magazine/daihyou-aisatsu/ ▼ Kawanishi Kaban’s President’s Office | Official YouTube Sub-Channel Image
URL: https://prcdn.freetls.fastly.net/release_image/89378/37/89378-37-69343926a37d0734237fa25dd319eb4b-1920×1280.jpg Cast: Kawanishi Kaban CEO, Isao Kawanishi, staff This is the official YouTube sub-channel of Kawanishi Kaban, a bag manufacturer with a store and workshop in Takamatsu City, Kagawa Prefecture, where they introduce their products, hold YouTube live commerce, and hold “Kawanishi Kaban Night Party” where they have relaxed conversations with Kawanishi Kaban fans. Official YouTube sub-channel:
Kawanishikaban’s President’s Office
https://www.youtube.com/@kawanishikaban Official youtube channel: Kawanishikaban’s Holiday
https://www.youtube.com/channel/UCXKSSDLbiIEMn2zYWbc41Bg ●Company information 【KAWANISHI KABAN PRODUCT CO., LTD.】 KAWANISHI KABAN PRODUCT CO., LTD. is a bag manufacturer in Takamatsu City, Kagawa Prefecture, whose vision is “creating products that are loved.” We develop, manufacture, and sell bags and leather accessories that bring out the inherent charm of the materials and combine elegance with functional beauty. [Seller information] 384-15 Ootakamicho, Takamatsu City, Kagawa Prefecture, 761-8074 TEL: 087-810-3134
https://prcdn.freetls.fastly.net/release_image/89378/37/89378-37-cac591e0f3b0ffa2ff1718fa81491a0b-1920×1280.jpg Our representative, Koji Kawanishi
https://prcdn.freetls.fastly.net/release_image/89378/37/89378-37-8e246b1f0ea31513d7bf9346dabfa45e-3000×2000.jpg Store with integrated workshop [Online store]
https://shop.kawanishikaban.com/ 【Kawanishikaban YouTube
Channel/Kawanishikaban’s Holiday】
https://www.youtube.com/channel/UCXKSSDLbiIEMn2zYWbc41Bg 【Kawanishi Kaban YouTube Channel (Sub-Channel) / Kawanishi Kaban President’s Office】 https://www.youtube.com/@kawanishikaban [Press releases from Kawanishi Kaban]
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