The umbrella brand “ROLLS”, which has raised a cumulative total of 300 million yen, will release a teaser site for its latest product “ROLLS ECLIPSE” on Friday, July 18th

The umbrella brand “ROLLS”, which has raised a total of 300 million yen, will release its latest product “ROLLS ECLIPSE” teaser site on Friday, July 18th. ​ LEGEND MARKETING Co., Ltd. Press Release: July 18, 2025 Attention Media The umbrella brand “ROLLS”, which has raised a total of 300 million yen, will release a teaser site for its latest product “ROLLS ECLIPSE” on Friday, July 18th. A folding umbrella that keeps you cool with a heat shielding effect of -19°C, helping you get through the heatwaves. We have started distributing the latest information, including limited coupons, in preparation for the start of crowdfunding.
https://prcdn.freetls.fastly.net/release_image/165443/1/165443-1-2b7f6ea27b47e2e037b1bd1f6049ac73-1230×703.jpg LEGEND MARKETING Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Nanjo Hayashi) released a teaser site for Japan on Friday, July 18, 2025 for the latest series of umbrellas from the brand “ROLLS,” which was created with the idea of “making rainy days as beautiful as sunny days” and a focus on ease of rolling. On the teaser site, we are accepting registrations for the official LINE account, where you can receive the latest information and discount coupons regarding crowdfunding (Makuake), which is scheduled to start on Friday, July 25. Teaser site: https://www.rollseclipse.com/ ■ROLLS ECLIPSE Product Introduction ROLLS ECLIPSE was developed as a next-generation model for both sunny and rainy days, combining measures against strong sunlight and intense heat with functions to reduce the inconvenience of using conventional folding umbrellas. ▼High UV protection and heat stroke prevention In recent years, as the risk of heat stroke due to extreme heat increases, parasols have been attracting attention as a means of preventing UV rays and rising body temperature. On the other hand, in Japan, the use of parasols has not yet become a part of daily life, with the usage rate remaining at around 30%*1. “ROLLS ECLIPSE” blocks 99.9% of light, blocks 99.9% of UV rays, and blocks heat at -19°C. This model combines functionality and design, and aims to become a new choice for parasols. *1 According to our research ▼Reduces stress when using a parasol Conventional parasols have been criticized for leaving wrinkles when folded, taking a long time to store, and for umbrellas that can be used in both sunny and rainy weather, rain seeps into the fabric and causes mold. The “ROLLS ECLIPSE” improves operability with patented PET film processing and a structure that returns the umbrella to the hand by pressing a button. In addition, the high water-repellent performance of the special nano-coating allows the umbrella to drain easily after use. ■“ROLLS ECLIPSE” product features • Light blocking rate 99.9%, UV cut 99.9% • Colors that are carefully selected even on the back • Automatically closes and stores in 3 seconds • Smart fold design that returns to the hand • Lightweight yet sturdy Al-Mg alloy x fiberglass construction • For use in rain or shine – Super water-repellent nano coating for long life ■Available in 6 different colors
https://prcdn.freetls.fastly.net/release_image/165443/1/165443-1-966ff62c9b12c0cacd5e14dbd2d6a8e4-1230×1528.jpg
https://prcdn.freetls.fastly.net/release_image/165443/1/165443-1-d0933697982f91799d953d1226c2ff9e-1230×1240.jpg ■“ROLLS ECLIPSE” product details • Product name: ROLLS ECLIPSE • Sales format: Sales start on July 25th on crowdfunding (Makuake)
https://www.makuake.com/project/rolls_eclipse/ • Sale price: *Coming soon, details on the teaser site below https://www.rollseclipse.com/ • Crowdfunding period: Project start: Friday, July 25, 2025 Project end: Saturday, August 30, 2025 Reward delivery schedule: September 2025 • Colors: Mermaid Shell: Mint blue on the outside/pink on the inside Silk Cloud: Off-white on the outside/light beige on the inside Sunny Breeze: Yellow on the outside / Gray blue on the inside Gold Brew: Light brown on the outside / Brown on the inside Silver Satellite: Gray on the outside / Black on the inside Ocean Night: Navy
outside/Navy inside • Dimensions: Outer arc length: approx. 110cm Diameter: approx. 98cm Vertical height when extended: approx. 58.5cm Storage size: Approximately 25 x 4.5cm • Weight: Approx. 260g • Material: Framework ・Glass fiber・Al-Mg alloy・Stainless steel Handle ・ABS resin Fabric ・High density polyester・Light-shielding coating・PET molding film ・Nano super water-repellent processing (TORAY Group Nantong (TSD) special specification fabric) • Seller: LEGEND MARKETING Co., Ltd. ■About “ROLLS” The name “ROLLS”, derived from the “roll-up” structure that allows the umbrella to be easily rolled up without arranging the folds, released its first model “ROLLS CLASSIC” in 2019. It has been highly praised for both its design and functionality, and the brand has recorded cumulative sales of 300 million yen through crowdfunding. In June 2025, the company announced the “ROLLS MAX”, which broke the all-time record in the crowdfunding umbrella category just two weeks after its release and achieved sales of over 50 million yen in one month. The “ROLLS ECLIPSE” is the latest series following that. ■ About LEGEND MARKETING Co., Ltd. LEGEND MARKETING Co., Ltd. (Head office: Minato-ku, Tokyo, CEO: Hayashi Nansho is the sole distributor of the ROLLS series in Japan and has been selling the series from Taiwan to the Japanese market. 【Contact for this release】 ROLLS ECLIPSE Public Relations Office (Sion Co., Ltd.) Public Relations Officer: Mark Lew (eddie@sion-group.com) Tel: 03-6416-0546 / Fax: 03-6416-0547 Please feel free to contact us at the above number for image materials, interview requests, etc. automatically, so please do not reply.