[Baroque Japan Limited] STYLEMIXER Grand opening on September 12th on the 1st floor of Lumine Est Shinjuku [First brand-only store in Tokyo]
Baroque Japan Limited Press release: July 22, 2025 STYLEMIXER Grand opening on September 12th on the 1st floor of Lumine Est Shinjuku [First brand-only store in Tokyo] We will have exclusive opening items and novelties. We will be holding an advance order event in August where you can pre-order exclusive items before the grand opening.
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-c5deccf22e710eca61b3eacc6b88d5ae-1728×1080.jpg The fashion brand “STYLEMIXER” developed by Baroque Japan Limited (Headquarters: Meguro-ku, Tokyo; President and CEO: Hiroyuki Murai) will open on the first floor of Lumine Est Shinjuku on Friday, September 12, 2025. STYLEMIXER, for which Ena Matsumoto serves as creative director, started as an e-commerce brand in April 2018 and currently operates 10 stores. This year marks the eighth year since the brand first opened a standalone store in Tokyo. The interior has been updated from a traditional villa-like space to create a more urban and sophisticated space. The simple and stylish grey-toned fixtures and carefully calculated layout provide a comfortable space.
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-4e0eba4a385b50985ee82dff2c674b36-835×502.png Friday, September 12, 2025 Lumine Est Shinjuku Open on the 1st floor 【Limited items at Lumine Est Shinjuku store】 We will be releasing a total of four items exclusively at Lumine Est Shinjuku store. Image
URL: https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-e7b526e22bc78807181d57d55aff9141-1366×2048.jpg LUMINE EST Shinjuku store limited items
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-b6f1ea2484dd24a3e63ff4db1a2daa73-1366×2048.jpg Limited items at Lumine Est Shinjuku store We have prepared a carefully selected check pattern set. The collection includes a “check tailored jacket” with a handsome boxy line, dropped shoulders and loose arms for a relaxed look, and a “check cocoon mini skirt pants” with a rounded shape without side panels. ・Checked tailored jacket (Limited to LUMINE EST Shinjuku store) Color: BROWN / Size: FREE 16,500 yen (tax included) ・Check cocoon mini skirt pants (LUMINE EST Shinjuku store only) Color: BROWN / Size: S/M 9,350 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-675a729cbdf25c75097b6fca536a4c6b-1366×2048.jpg
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-7a8ccfdfd13f8a4ffaab7cdd93e65f10-1366×2048.jpg The popular “2WAY Mohair Mix Ribbon Knit” is now available in a vibrant pink color exclusive to the Lumine Est Shinjuku store. This piece highlights the three-dimensional feel of the mohair, and can be worn in two ways, front and back, to change the atmosphere. The delicate transparency makes this an elegant and eye-catching item. ・2WAY mohair mix ribbon knit Color: IVORY, BROWN, BLUE (PINK, a color exclusive to Lumine Est Shinjuku store) Size: FREE 8,250 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-49ea63dd9528036f6b16bed6f18f67c5-1801×2700.jpg Tuck wide denim pants (color: INDIGO)
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-a47713d7c968f675719eb2e527d19436-1801×2700.jpg Tuck wide denim pants (color: BLACK)
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-af1295919242ece96075a23ee56b0e12-1801×2700.jpg Limited item at Lumine Est Shinjuku store We have prepared “tuck wide denim pants” with a trendy wide silhouette. By applying deep tucks to the front, it is both stylish and comfortable to wear. This piece adds a sophisticated atmosphere that is characteristic of Style Mixer, while also adding a sophisticated impression to classic casual styles. – Tuck wide denim pants (Limited to Lumine Est Shinjuku store) Color: INDIGO, BLACK / Size: XS, S, M 11,550 yen (tax included) 【Opening Novelty】 We will be offering novelties to commemorate the opening of the Lumine Est Shinjuku store. ■Purchase over 8,000 yen (tax included) to receive a “Logo Tote Bag” and “One Flower”
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-61b418b6e8ce03fbc08ac777b99e575d-1366×2048.jpg Logo tote bag for purchases over 8,000 yen
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-504507498bf22949273e3dad6ecc92a5-1366×2048.jpg Logo tote bag for purchases over 8,000 yen
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-6205f6dac49eb33146ca6c9958e45e48-1045×1567.jpg One flower for purchases over 8,000 yen If you spend over 8,000 yen (tax included), we will give you a “logo tote bag” that can also be used as a shopper, and a “one flower” as a token of our appreciation. Additionally, on a first-come, first-served basis, customers will receive a free mask from the skincare brand Pureal’s Hydrate Essence Mask series: either the Clear Hydrate Essence Mask or the Recivita Hydrate Essence Mask. (You may not be able to choose the type) ■Receive a “Beanie” with a logo plate when you spend 18,000 yen (tax included) or more
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-d784040f94956e7ea78abbe8ace4a9ab-1038×1556.jpg Beanie for purchases over 18,000 yen
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-a7475057366ececde8f83f994a5c5b8f-1366×2048.jpg Beanie for purchases over 18,000 yen For purchases of 18,000 yen or more (tax included), we will provide you with a minimalist design “beanie” with a STYLEMIXER logo plate. (Regular stores will hold a novelty fair from September 13th) ■”Faux leather tote bag” with purchases of 25,000 yen or more (tax included)
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-24f02acafbdc2dd654cf9622bfeeca56-1366×2048.jpg Faux leather tote bag for purchases over 25,000 yen
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-8de422b53a8c887e2fb5393a2372bd04-1366×2048.jpg Faux leather tote bag for purchases over 25,000 yen For purchases of 25,000 yen or more (tax included), we will provide you with a “faux leather tote bag” that can be used daily and features a one-handle knot design. (Novelty fair will be held at regular stores from September 13th) ■Minimalist design “genuine leather bag” for purchases of 45,000 yen (tax included) or more
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-958206f8260b30ca2bb1c5ff77f6f0d9-1366×2048.jpg Genuine leather bag for purchases over 45,000 yen
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-445d20268cd4f97c2bb1e5fa8800864b-1366×2048.jpg Genuine leather bag for purchases over 45,000 yen For purchases of 45,000 yen or more (tax included), we will be offering a “genuine leather bag” as a luxurious novelty for the first time at StyleMixer. We focused on a minimalist form and a simple, easy-to-use size. Novelty items are limited in quantity and will be available until they are gone. We hope you enjoy this special opportunity. 【10% OFF special offer・Pre-order event will be held at Estoma on the 6th floor of Lumine Est Shinjuku】 A pre-order event will be held at Estoma on the 6th floor of Lumine Est Shinjuku for a limited time from Saturday, August 9th to Sunday, August 17th, 2025. If you pre-order
opening-limited items and pre-release items ahead of the grand opening, you can purchase them all on the opening day at a 10% discount. We will also have a “gacha gacha” machine where you can win original prizes and special benefits exclusive to visitors. In addition, we will also be holding a pre-order event for the 2025AW OUTER collection. (10% off for pre-orders of outerwear) Take this opportunity to visit ESTOMA on the 6th floor of Lumine Est Shinjuku.
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-5eade16ab38dfd0bd76310eb8ee8b078-1366×2048.jpg Key charm from a gachapon machine
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-c8f92120f45a926afbb016e96ad20ac0-1366×2048.jpg Key charms from capsule machines
https://prcdn.freetls.fastly.net/release_image/14511/1000/14511-1000-72da46bbb780f055e295e9467a3300d7-1366×2048.jpg Original icing cookies ・Original icing cookies will be given to those who pre-order at Estoma on a first-come, first-served basis. ・Reservations of 8,000 yen or more (tax included) will receive a “gacha gacha” participation ticket to win original prizes. (Prizes: discount tickets, original key charms, products, etc.) – Pre-order event for 2025AW OUTER will be held at the same time (10% OFF) – Visitors will receive a free fragrance paper from the interior fragrance brand “LABO AROOM” on a first-come, first-served basis (one per person). Available in three scents: “White Lily & Tuberose”, “Sandalwood & Amber”, and “Basil & Musk” (scent selection may not be available) Event period: Saturday, August 9, 2025 to Sunday, August 17, 2025 Business hours: Weekdays 11:00-21:00/Saturdays, Sundays, and holidays 10:30-21:00 *Only the last day (August 17th) ends at 17:00 Location: Lumine Est Shinjuku 6th floor “Estoma” LUMINE EST Shinjuku 1F STYLEMIXER 〒160-0022 1F, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo Business hours: Weekdays 11:00-21:00 / Saturdays, Sundays, and holidays 10:30-21:00 Opening Friday, September 12, 2025 【STYLEMIXER】 Started as an EC brand in April 2018. The brand will enter its 8th year in spring 2025 and will operate 10 stores nationwide.
“STYLEMIXER” with Ena Matsumoto as creative director. Based on the concept of “HIGH DESIGN LOW PRICE”, the brand offers highly sensitive items with unique attention to detail, from trendy items to basic items. From high-end brands to fast fashion, we can blend in with a variety of fashions regardless of genre, and we offer what our customers want right now with designs that look high-end. ➤ONLINE STORE ➤Instagram ・Name: Baroque Japan Limited (Tokyo Stock Exchange Prime, Stock Code 3548) ・Established: March 2000 ・Representative: President and CEO, Murai Hiroyuki ・Location: Aobadai Hills, 4-7-7 Aobadai, Meguro-ku, Tokyo 153-0042 (Company
website):https://www.baroque-global.com/ *This email was sent automatically, so please do not reply.

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