FOOLS Co., Ltd. “Grounds” announces collaboration shoes with London-based brand “8ON8”, on sale from July 26th at the official online store and other retailers

【FOOLS Co., Ltd.】 “grounds” announces collaboration shoes with London-based brand “8ON8”, sales start on July 26th at the official online store and other retailers ​
FOOLS Co., Ltd. Press release: July 22, 2025 “Grounds” announces collaboration shoes with London-based brand “8ON8”, sales start on July 26th at the official online store and each authorized dealer Two styles with a candy motif are released Image
URL: https://prcdn.freetls.fastly.net/release_image/47131/42/47131-42-a2dd8b8ca07f54a26231c339b20b9c40-2025×2700.jpg JEWELRY x 8ON8 01|THE WAY HOME “Grounds”, operated by FOOLS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Takuya Kanamaru), will be releasing a collaboration shoe with “8ON8”. This collaboration will feature two limited-edition styles that use the outsole of grounds’ best-selling “JEWELRY.” The theme is “returning to the roots,” as the brand is celebrating its 8th anniversary, and the design motif is “candy,” which conveys childlike innocence, playfulness, and hope for the future. ■8ON8 8ON8 is a brand founded in 2017 by Li Gong, a designer from Central Saint Martins. With the theme of
“retro-futurism,” which combines retro and future, the brand expresses the lifestyle of modern urban life from a unique perspective. The brand’s creations combine sporty elements with vibrant retro colors, and are characterized by their creativity and functionality. ■ THE WAY HOME The grounds signature outsole contains small candy-shaped parts that sway with every step. The upper is made of soft knit sock with ribbon details for a playful look. Available in two colors: beige and maroon.
https://prcdn.freetls.fastly.net/release_image/47131/42/47131-42-6937ae950c502d5623a5dc6d4d8e1676-3900×2600.jpg JEWELRY x 8ON8 01 | THE WAY HOME
https://prcdn.freetls.fastly.net/release_image/47131/42/47131-42-446c43f5988d30051dc07c4b4fc222a8-3900×2600.jpg JEWELRY x 8ON8 01 | THE WAY HOME Item name: JEWELRY x 8on8 01|THE WAY HOME Price: 52,800 yen (tax included) Size: 22cm – 30cm Expected release date: July 26th ■ CANDY STAINS The entire upper is wrapped in a colorful candy pattern print, and candy-shaped buttons are added to the shoelaces. In addition, the print is scratched, so that the base fabric can be seen. The way the print gradually fades reminds us of a fleeting memory, like the aftertaste of sweet candy.
https://prcdn.freetls.fastly.net/release_image/47131/42/47131-42-c03168fc8fe5dbc23bdde9ab412578c0-3900×2600.jpg JEWELRY x 8ON8 02 | CANDY STAINS
https://prcdn.freetls.fastly.net/release_image/47131/42/47131-42-246f2c6b31d0f9d958ebe6d07432bbf4-3900×2600.jpg JEWELRY x 8ON8 02 | CANDY STAINS Item name: JEWELRY x 8on8 02|CANDY STAINS Price: 61,600 yen (tax included) Size: 22cm – 30cm Expected release date: July 26
grounds “grounds” is a brand with a distinctive sole shape, which is based on the concept of “bringing change to the relationship between humans and gravity (the Earth)” and “creating a human image centered on the outsole and the ground, which are the contact points between humans and gravity (the Earth)”. From 25S/S, the brand began announcing its collection at Paris Fashion Week. It is currently sold in 145 stores in 22 countries. “grounds” official online store URL: https://grounds-fw.com “grounds” official Instagram URL:
https://www.instagram.com/grounds.official/ FOOLS Co., Ltd.
Established in March 2019. With the mission of “advancing the way fashion brands are into the future,” we plan and operate a footwear brand that promotes reform in the industry and continues to propose new options to customers. automatically, so please do not reply.