ROXY × TOKYO LOLLIPOP collaboration T-shirts will be released on July 23rd

ROXY × TOKYO LOLLIPOP collaboration T-shirts will be released on July 23rd ​
BOARDRIDERS JAPAN Press release: July 22, 2025 ROXY × TOKYO LOLLIPOP collaboration T-shirts will be released on July 23rd Selected as one of Forbes JAPAN’s “Culture-Preneurs 30,” we are teaming up for the first time with concon, inc of TOKYO LOLLIPOP, led by Takahashi Fumiko!
https://prcdn.freetls.fastly.net/release_image/21180/117/21180-117-9c89ed634d8e7536c66e3ff76bb0d0cb-3900×2194.png ROXY × TOKYO LOLLIPOP Active women’s lifestyle brand “ROXY (ROXY) will release two types of T-shirts in collaboration with art brand “TOKYO LOLLIPOP (Tokyo Lollipop) at ROXY stores nationwide (ROXY STORE, QUIKSILVER STORE, BOARDRIDERS STORE) from Tuesday, July 23, 2025. Also, from the same day, a limited-time POP UP STORE will open at “and ST TOKYO” in Harajuku, Tokyo. This collaboration T-shirt will also be available for purchase at the POP UP STORE and the first TOKYO LOLLIPOP Ginza store. TOKYO LOLLIPOP is a creative brand developed by concon Inc. (Headquarters: Minato-ku, Tokyo; CEO: Takahashi Fumiko). We reconstruct Japanese traditions, customs, and culture with a modern sensibility and a playful pop spirit. In this collaboration, ROXY’s free and active brand spirit and TOKYO LOLLIPOP’s Japanese Pop Culture sensibility came together to create two types of T-shirts. Both designs are original artwork by TOKYO LOLLIPOP. TOKYO LOLLIPOP started in 2023 as a glass ring art project. Since then, events have been held at Shibuya Scramble Square, Daimaru Sapporo, Suzuka Circuit, and other locations, and products that combine art, miscellaneous goods, and fashion have become a hot topic. In 2024, Takahashi was selected as one of Forbes JAPAN’s “Culture-Preneurs 30,” attracting attention both domestically and internationally. Takahashi’s hometown, Toyooka-cho, Takasaki City, Gunma Prefecture, is the largest producer of
papier-mâché daruma in Japan, accounting for approximately 80% of the national production. TOKYO LOLLIPOP has partnered with a factory rooted in the area and is currently developing a project to rebrand the traditional craft “Takasaki Daruma” in a modern style. This T-shirt also embodies TOKYO LOLLIPOP’s desire to “give shape to the ‘slightly mysterious and slightly cute’ feeling that exists between Japan and the world.”
【Product Overview】 Release Date: Tuesday, July 23, 2025
https://prcdn.freetls.fastly.net/release_image/21180/117/21180-117-50e467f8becc8fa3a760795b551648aa-2160×2700.png ROXY × TOKYO LOLLIPOP
https://prcdn.freetls.fastly.net/release_image/21180/117/21180-117-a484fc607668242d184ae3754cd0a5c3-2160×2700.png TOKYO LOLLIPOP × ROXY MINI TEE RST254033C 4,950 yen (tax included) Sizes S/M/L
https://prcdn.freetls.fastly.net/release_image/21180/117/21180-117-43959ef2c158cd6ca190a707d98be5c6-2160×2700.png TOKYO LOLLIPOP × ROXY BASIC TEE RST254034C 5,500 yen (tax included) Available sizes: S/M/L/XL

https://prcdn.freetls.fastly.net/release_image/21180/117/21180-117-2e2b4e8b5cd5b588bb0a0061dafd7e2c-2160×2700.png ROXY × TOKYO LOLLIPOP
https://prcdn.freetls.fastly.net/release_image/21180/117/21180-117-897e444995ffdce3b6e061ed0e7bde68-2160×2700.png TOKYO LOLLIPOP × ROXY MINI TEE RST254033C 4,950 yen (tax included) Available in sizes S/M/L
https://prcdn.freetls.fastly.net/release_image/21180/117/21180-117-dfbcfc27ab075190a513b3790a8916cd-2160×2700.png TOKYO LOLLIPOP × ROXY BASIC TEE RST254034C 5,500 yen (tax included) Available sizes: S/M/L/XL
【Comment from Takahashi Fumiko】 “Since launching TOKYO LOLLIPOP, I have continued to create products with the theme of ‘products that accompany people who take on new challenges.’ The collaboration with ROXY was a wonderful challenge that allowed me to put that idea into practice. I hope that this piece will give people who wear it a little courage.” 【Brand Introduction】 ■ TOKYO LOLLIPOP A creative brand developed by concon, inc. Reconstructing Japanese traditions, customs, and culture with a modern sensibility and pop playfulness, the brand develops works using a variety of techniques such as glass,
illustrations, and paper mache. After the brand launch in 2023, events, exhibitions, and product development will be held nationwide. ■ concon, inc. (concon Co., Ltd.) Location: Minato-ku, Tokyo Representative Director and President: Fumiko Takahashi 2024 Forbes JAPAN “Culture-Preneurs” 30″ In partnership with a paper mache daruma factory in Takasaki City, Gunma Prefecture, they reinterpret and promote traditional crafts In charge of the management, product planning, and direction of TOKYO LOLLIPOP ■ ROXY A lifestyle brand founded in 1990 that supports women’s freedom and active lifestyles. With surfing, snow, and fitness at its core, the brand has captivated women around the world with its culture, including fashion and music.