Japan’s largest live commerce channel “Zou Neko Channel” Original women’s brand “ASYMM” achieved sales of 1,055 items and 5.7 million yen in just 3 hours after launch

[Japan’s largest live commerce channel “Elephant Cat Channel”] Original women’s brand “ASYMM” achieved sales of 1,055 items and 5.7 million yen in just 3 hours after launch. ​
Cellest Co., Ltd. Press release: July 22, 2025 [Japan’s largest live commerce channel “Zou Neko Channel”] Original women’s brand “ASYMM” achieved sales of 1,055 items and 5.7 million yen in just 3 hours after launch The total number of viewers was 18,621, and customers who purchased the product gave it positive reviews, saying, “I’m amazed at the quality at this price range!”, “It makes me look more expensive and slimmer,” and “It goes well with any outfit.” The original women’s brand “ASYMM”, launched by “Zou Neko Channel”, one of the largest live commerce channels in Japan produced by Cellest Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, CEO: Hiroshi Sasaki, hereinafter referred to as “our company”), which aims to make live commerce an infrastructure in Japan, held a live commerce launch event on June 18, 2025. Just three hours after the start of distribution, the total number of viewers was 18,621, 1,055 items were sold, and sales of 5.7 million yen were recorded.
https://prcdn.freetls.fastly.net/release_image/102719/51/102719-51-2223e87db78d11bd74dc2cf0a49033d3-1350×1080.png ◇Brand site: https://zoutoneko-livecommerce.myshopify.com/pages/asymm ◇Official Instagram: https://www.instagram.com/asymm_official Reactions to the launch event “ASYMM” offers items that combine sophisticated style and playfulness with the concept of “ASYMMETRIC FREEDOM Sophistication and freedom. Wear your “unconventional individuality.” Sales began on June 18th (Wednesday) at 7pm on the live streaming channel “ZouNeko Channel”, one of the largest live commerce channels in Japan, produced by our company. In just the three hours of streaming on the day of launch, a total of 18,621 people watched, 425 people purchased, 1,055 items were sold, and sales of over 5.7 million yen were recorded.
https://prcdn.freetls.fastly.net/release_image/102719/51/102719-51-131d35e473c57ba494d4d5db28870360-600×1080.jpg Distribution status
https://prcdn.freetls.fastly.net/release_image/102719/51/102719-51-7795f1a1b1b4361bd0ff9b92d2ebf00d-600×1080.jpg
https://prcdn.freetls.fastly.net/release_image/102719/51/102719-51-b54279e6a0511ef70c36d3ab8e14cf58-600×1080.jpg ◇Broadcast time: Wednesday, June 18th, 19:00-21:00 ◇Distribution channel: Elephant Cat Channel ・TikTok (@kmkn___)
https://www.tiktok.com/@kmkn___ ・Instagram (@zouneko_channel) https://www.instagram.com/zouneko_channel/ ◇Products for sale:
https://prcdn.freetls.fastly.net/release_image/102719/51/102719-51-dc0bfe8f17bbf2cd4d02ac1b28cc4842-1350×1080.png
https://prcdn.freetls.fastly.net/release_image/102719/51/102719-51-6727247020765c6c1b8226e450876ce2-1297×1038.jpg (1) ASYMM Slow Knit 6,600 yen (2) ASYMM AIR Mesh Jacket 6,600 yen (3) ASYMM VOID TEE 5,500 yen (4) ASYMM NEAT TEE 5,500 yen ◇Total number of viewers: 18,621 people ◇Number of buyers: 425 ◇Number of items sold: 1,055 ◇Sales: 5,742,417 yen ・NEAT The moment I picked up the TEE, I couldn’t help but exclaim, “This is in this price range!?” The softness of the cotton and the lightness of the polyester are in perfect harmony, and I was shocked by the high quality from the moment I touched it. – Wrinkle-resistant and high-quality fabric. The design is not too much effort, so it can be dressed up or down casually, and it can be worn with any bottoms. The simple shape makes the good lines stand out. ・Even though I’m short, 154.6cm tall, I can wear it casually and formally and still look cute and cool! No matter what you pair it with, it will create a sophisticated look! ・Great fabric! Great shape! Slimming!! Unique design, simple but wearable design. Great. On July 11, the new sunglasses were sold through live commerce. The broadcast lasted about an hour and a half, and had a total of 9,983 viewers, 329 buyers, 526 items sold, and sales of over 2.3 million yen were recorded. New apparel items will go on sale on July 23rd. ◇Streaming time: July 23 (Wed) 18:00-21:00 ◇Streaming channel: Elephant Cat Channel ・TikTok (@kmkn___)
https://www.tiktok.com/@kmkn___ ・Instagram (@zouneko_channel) https://www.instagram.com/zouneko_channel/ ◇Products for sale: ・COCOON FLOW SHIRT 8,500 yen
https://prcdn.freetls.fastly.net/release_image/102719/51/102719-51-8654ece96015084ea84d66977c022632-1995×2660.jpg ・CRUSHE DRESS 6,500 yen
https://prcdn.freetls.fastly.net/release_image/102719/51/102719-51-7c240c5b12c6c4e450594dde82410032-2024×2700.jpg ・LAYER MATE TANK 2,900 yen
https://prcdn.freetls.fastly.net/release_image/102719/51/102719-51-cadb34ef9868ec649dc2e1029307d313-1478×1972.jpg
https://prcdn.freetls.fastly.net/release_image/102719/51/102719-51-fab0a6d717b95b10c1367e03215debc8-1478×1972.jpg ・MISTY CHIFFON BLOUSE 5,500 yen
https://prcdn.freetls.fastly.net/release_image/102719/51/102719-51-b5e4b0110d1e45acc6bf6d013a71a42c-1335×1781.jpg ・TWIST LINE MESH TOPS 5,500 yen
https://prcdn.freetls.fastly.net/release_image/102719/51/102719-51-8d5467f39e59287b0f68a66820809d77-2025×2700.jpg ◇Bonus: ・ASYMM products earn you double the points you can use on the Elephant Cat Channel! ・Receive an “ASYMM original mirror” when you purchase ASYMM products for 15,000 yen or more ◇Brand site:
https://zoutoneko-livecommerce.myshopify.com/pages/asymm ◇Official Instagram: https://www.instagram.com/asymm_official What is “ASYMM”
https://prcdn.freetls.fastly.net/release_image/102719/51/102719-51-4b2acafe40128ce5a49d1a03afeff851-1901×717.jpg ASYMMETRIC FREEDOM Refinement and freedom. Wear your “unconventional individuality.” We incorporate the uniqueness and excitement of the word “ASYMMETRIC” into fashion, and develop items that combine sophisticated style and playfulness. The brand name affirms
“individuality that stands out because it is not uniform,” and contains a message that turns each person’s “differences” into charm. “Beauty” comes from individuality, not balance. The essential charm lies not in perfect symmetry, but in the lingering impression created by intentional misalignment and white space. “ASYMM” is a brand that rediscovers the fun of fashion and your individuality with a free perspective that is not bound by preconceived notions. What is “Elephant Cat Channel”? Since 2017, “Zou Neko Channel” has been selling a wide range of products, including domestic and foreign apparel, cosmetics, miscellaneous goods, and food, through live streaming. It has won first place in numerous live commerce events and boasts high sales power, with daily live streaming sales sometimes exceeding 20 million yen. Monthly sales have exceeded 180 million yen, making it one of the top live commerce channels in Japan. We also accept sales and PR requests, so please feel free to contact us. [Zoneko Channel] https://zoutoneko-livecommerce.myshopify.com/ 【ZouNeko Channel SNS Account】 ・TikTok (@kmkn___)
https://www.tiktok.com/@kmkn___ ・Instagram (@zouneko_channel) https://www.instagram.com/zouneko_channel/ “Aiming to become the infrastructure for live commerce in Japan” About Cellest Inc. We are a startup company aiming to become the infrastructure for live commerce. We entered the industry in 2017 and have been developing and operating the EC mall app “WABE” dedicated to live commerce, as well as the live commerce specialized office “Tokibana” which produces and manages live commerce merchants. Live commerce provides a new purchasing experience where you can purchase while checking the product in real time, solving the problem of “it’s not what I expected” in conventional online shopping. We aim to establish a live commerce culture and create a society where shopping is more fun and convenient. Company Profile Company name: Cellest Co., Ltd. Address: 6th floor, Calabasa Head Office Building, 3-3-8 Kutaro-cho, Chuo-ku, Osaka-shi, Osaka Prefecture Established: July 31, 2019 Representative: Hiroshi Sasaki Business: Live commerce management business, live commerce platform business ●Corporate website: https://cellest.co.jp/ ●Live commerce specialist agency “Tokibana”: https://tokibana.com/ ● Live commerce dedicated EC mall app “WABE” – Service site:
https://wabelive.com/?utm_source=press – App download:
https://app.adjust.com/1pew8384 ●Representative official X:
https://x.com/hiroza1220 ●Corporate official X:
https://x.com/Cellest_co ●Corporate official note:
https://note.com/cellest/ *This email was sent automatically, so please do not reply.