Gap launches FALL 2025 GapKids global campaign “Original from the start.”

Gap launches FALL 2025 GapKids global campaign “Original from the start.” ​ Gap Japan Co., Ltd. Press Release: July 23, 2025 Attention Media Gap launches FALL 2025 GapKids global campaign “Original from the start.” Campaign to celebrate children’s originality and creativity
https://prcdn.freetls.fastly.net/release_image/11503/718/11503-718-8795f2888d26ac443bdffbcd3ccdf1e7-2800×1575.jpg Since its founding in San Francisco, USA in 1969, Gap has always offered modern American casual wear as a global casual fashion brand. Gap will launch its latest FALL collection on Wednesday, July 23, 2025, with the theme “Original from the start. Dream big, pursue what you love, and smile like yourself,” as part of GapKids’ Fall 2025 global campaign, which celebrates children’s freedom to express their originality and creativity. The campaign, which celebrates kids’ individuality and creativity, highlights digitally native kid creators with diverse talents, interests and passions. From mini music producers to culinary geniuses, kids are showcasing their own back-to-school style while encouraging the next generation of self-expression. GapKids’ latest collection features a wide range of sophisticated designs and expressive styles that bring out endless possibilities for children who want to express their own style and feel confident. Based on sophisticated denim, activewear, utility details and knitwear, the versatile items are designed to accentuate your individuality and allow you to enjoy your favorite combinations, with a look that gives a unique and dynamic impression like children. Key looks worn by campaign cast:
https://prcdn.freetls.fastly.net/release_image/11503/718/11503-718-d6b51fca4e187ff51e45235495857ba2-2025×2700.jpg Soft Denim Hooded Jacket (Soft and easy-to-move-in soft denim material using proprietary Tencel blend) ￥9,990
https://prcdn.freetls.fastly.net/release_image/11503/718/11503-718-91e75dee320be487d244bc619601b41b-2025×2700.jpg Baggy Floral Print Jean (Loose fit with elastic waist for comfortable wear) ￥8,990
https://prcdn.freetls.fastly.net/release_image/11503/718/11503-718-cf95002f43a6f014b3999563a38f08db-2025×2700.jpg Hooded Anorak (Dropped shoulders for easy movement and box pockets with a military feel) ¥10,900 Denim 5 Pocket Button Down
(Environmentally friendly material made from recycled cotton) ￥5,990
https://prcdn.freetls.fastly.net/release_image/11503/718/11503-718-fcaa1e8399531aef56af12d618eba8d1-2498×2700.jpg Gap Mini Arch Po (GAP arch logo printed on front and back) ¥8,990 *Women’s item Barrel Parachute Pant in Soft Khaki (Relaxed silhouette with drawstring waist) ¥13,900 *Women’s item
https://prcdn.freetls.fastly.net/release_image/11503/718/11503-718-dc347e72369b0f693f10e943261cfe61-2025×2700.jpg Vintage Soft Baggy Logo Hoodie (features a vintage-like texture) ¥6,990
https://prcdn.freetls.fastly.net/release_image/11503/718/11503-718-812aa4741a072dec0a63e35adc84070f-2025×2700.jpg Rib Tank (comfortable ribbed cotton material) ￥2,490
https://prcdn.freetls.fastly.net/release_image/11503/718/11503-718-9034ef9c814ffda961247a63c17eef1c-2464×2700.jpg The Long Sleeve Graphic Soccer Tee (Pay attention to the impactful numbering) ￥3,990 This GapKids global campaign will be released on Gap brand channels, including YouTube, from Wednesday, July 23, 2025, Japan time. Follow @gapkids_jp and be sure to check out this content. FALL 2025 GapKids Global Campaign Gap official online store special page Campaign video About Gap Gap is a brand known around the world as an icon of American casual style. Founded in San Francisco in 1969, Gap champions originality by creating beloved essentials and crafting experiences that reflect a culture that celebrates individuality. Gap is an apparel and accessories brand that offers collections such as GapKids, babyGap, Gap Maternity, GapBody, and GapFit, as well as exclusive collections at GapStudio and with partner brands through GapX. Gap also offers collections designed specifically for Gap Outlet and Gap Factory stores for value-conscious customers. Gap is the namesake brand of Gap Inc. (NYSE: GAP), one of the world’s leading specialty retailers, which offers products and services to customers through online stores and company-operated and franchised stores around the world. For more information, visit gap.com. More
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